本文關鍵詞： 長春市 城市標志 城市文化 設計 應用　出處：《吉林建筑大學》2014年碩士論文　論文類型：學位論文

【摘要】：城市標志是城市文化的濃縮載體，也是一個城市自然環(huán)境和人文精神的高度濃縮，它是傳播城市精神、城市發(fā)展方向和城市文化的靜態(tài)視覺符號。它是城市精神的象征，在現(xiàn)代城市發(fā)展中起著越來越重要的作用。 長春市位于中國東北平原的中部，是吉林省省會，是吉林省的政治、經濟、文化和交通中心，是中國著名的汽車城、電影城和科技文化城；長春市素有森林城的美譽，四季分明；旅游資源豐富。但是作為一個地域文化豐富，自然風光優(yōu)美的城市，城市標志是城市公關活動中的重要組成部分，合理的城市標志有助于提升城市形象，提高城市軟實力。然而，目前長春市并沒有屬于自己的城市標志，這種缺失城市標志的表現(xiàn)必然會對長春市的經濟、文化等方面的形象傳播帶來了或多或少的影響。 論文主要研究長春市城市標志的方法，探討長春市城市標志問題及城市標志的應用和擴展。目前在城市標志設計的過程中忽視城市特色、歷史傳統(tǒng)和文化內涵以及雷通性過高等問題越發(fā)凸顯，這種現(xiàn)象對城市標志設計者提出了新的要求。如何進行合理的設計，才能更好的體現(xiàn)城市標志對一個城市在生態(tài)、景觀、文化、內涵等方面的體現(xiàn)，以適應不同時期、不同使用者的需求，是需要解決和完善的問題。 論文通過對國內外成功的城市標志設計案例進行研究和梳理，結合城市標志設計的相關理論以及在城市標志設計中的實際運用經驗，進行總結分析和歸納，在城市標志設計的表達上突出長春市的文脈特點以及精神內涵，反思國內外現(xiàn)有的城市標志設計現(xiàn)狀，通過對長春市城市形象的實地調研，對長春市的城市形象進行準確定位，，提煉出代表長春市形象的視覺元素，提出長春市城市標志建設性設計方案及城市標志的應用建議。為長春市建立城市標志提供新的思路和新方法以及對長春市城市標志設計的展望。 本文共分為四部分，第一部分提出課題來源，國內外研究現(xiàn)狀及研究目的和意義。第二部分城市標志設計綜述，闡釋城市標志相關概念、特點以及設計原則。第三部分長春市城市文化的提煉，對長春市的城市文化各方面做了全面分析，選定長春市城市標志設計的理想素材。第四部分對長春市城市標志的設計方案及應用建議，本部分是論文的創(chuàng)新點，給出了長春市城市標志的設計意見，并嘗試做出了設計方案，并給出該了該方案的應用意見。
[Abstract]:The city sign is the concentrated carrier of the city culture, is also a city natural environment and the humanity spirit highly condensed, it is the static visual symbol which spreads the city spirit, the city development direction and the city culture, it is the symbol of the city spirit. It plays a more and more important role in the development of modern cities. Changchun is the capital of Jilin province, the political, economic, cultural and transportation center of Jilin province, as well as a famous automobile city, film city and science and technology city in china. Changchun is known as the forest city. As a city with rich regional culture and beautiful natural scenery, the city logo is an important part of the city public relations activities. A reasonable city logo helps to promote the image of the city. However, Changchun does not have its own city symbol at present, the lack of city symbol will inevitably bring more or less influence to the image transmission of Changchun in economy, culture and so on. This paper mainly studies the method of Changchun city sign, discusses the problem of Changchun city sign and its application and extension. At present, it ignores the city characteristic in the process of city sign design. The historical tradition and cultural connotation, as well as the problem of too high thunder permeability, are becoming more and more prominent. This phenomenon has put forward new requirements to the designers of city signs. How to carry out reasonable design can better reflect the city logo on the ecology and landscape of a city. The embodiment of culture and connotation to meet the needs of different users in different periods is a problem to be solved and perfected. Through the domestic and foreign successful urban sign design case research and combing, combined with the relevant theory of urban sign design and the practical application experience in the city sign design, the thesis summarized and analyzed and summarized. On the expression of urban logo design, it highlights the cultural characteristics and spiritual connotation of Changchun, reflects on the present situation of urban logo design both at home and abroad, and through the field investigation of Changchun city image, makes an accurate positioning of Changchun city image. Extract the visual elements that represent the image of Changchun, The constructive design scheme of Changchun city logo and its application suggestions are put forward, which provide new ideas and methods for the establishment of Changchun city logo and the prospect of Changchun city logo design. This paper is divided into four parts. The first part puts forward the source of the subject, the domestic and foreign research status, the purpose and significance of the research. The third part is the extraction of Changchun city culture, and makes a comprehensive analysis of all aspects of Changchun city culture. This part is the innovative point of this paper, and gives the design advice of Changchun city logo, which is selected as the ideal material of Changchun city logo design. Part 4th is the design scheme and application suggestion of Changchun city sign. This part is the innovation point of the paper, and gives the design opinion of Changchun city sign. The design scheme is made and the application advice of the scheme is given.
【學位授予單位】：吉林建筑大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：J524

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本文編號：1522413