本文關(guān)鍵詞： 我國政府 網(wǎng)絡(luò)輿情 應(yīng)對策略　出處：《山東大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著互聯(lián)網(wǎng)及其新應(yīng)用的日益普及和發(fā)展,互聯(lián)網(wǎng)渠道已經(jīng)成為我國社會(huì)公共生活中民眾表達(dá)意愿、反映民情的主陣地,網(wǎng)絡(luò)新媒體正對我國社會(huì)、政治、經(jīng)濟(jì)、文化及民眾生產(chǎn)生活等各個(gè)方面產(chǎn)生著重大而深遠(yuǎn)的影響。網(wǎng)絡(luò)媒體打破了傳統(tǒng)媒體對社會(huì)輿論的壟斷,為社會(huì)公眾提供了均等表達(dá)意愿的機(jī)會(huì),也為政府傾聽民意、匯聚民智提供了新平臺(tái)。同時(shí)也要看到,由于我國轉(zhuǎn)型時(shí)期存在的諸多矛盾,網(wǎng)上輿情形勢呈現(xiàn)錯(cuò)綜復(fù)雜的特點(diǎn),噪音、雜音不斷,主流聲音受到遏制,如何客觀看待網(wǎng)絡(luò)輿情的影響,更加高效合理的應(yīng)對處置網(wǎng)絡(luò)輿情,既能讓公眾通過網(wǎng)絡(luò)有序參與公共事件,又規(guī)避其消極作用,成為擺在各級(jí)黨委政府面前的一個(gè)重要課題。雖然我國各級(jí)政府在網(wǎng)絡(luò)輿情應(yīng)對方面已經(jīng)采取了一些措施,但由于網(wǎng)絡(luò)輿情應(yīng)對工作起步較晚,缺乏足夠的應(yīng)對經(jīng)驗(yàn)和機(jī)制,加之互聯(lián)網(wǎng)媒介環(huán)境復(fù)雜多變,網(wǎng)民構(gòu)成多樣、依法上網(wǎng)意識(shí)不足,各類社會(huì)沖突多發(fā)頻發(fā),建立一套完善的網(wǎng)絡(luò)輿情應(yīng)對機(jī)制已迫在眉睫。本文研究從我國目前社會(huì)環(huán)境和網(wǎng)絡(luò)輿情應(yīng)對現(xiàn)狀出發(fā),運(yùn)用文獻(xiàn)分析、個(gè)案研究和比較分析等方法,在借鑒社會(huì)學(xué)、傳播學(xué)、輿論學(xué)、心理學(xué)等不同學(xué)科理論的基礎(chǔ)上,圍繞論文主題進(jìn)行了探討。文章正文通過闡述網(wǎng)絡(luò)輿情的基本概念和分類,分析了新形勢下我國網(wǎng)絡(luò)輿情形勢、特征和現(xiàn)階段我國網(wǎng)絡(luò)輿情的發(fā)展趨勢,在客觀總結(jié)我國各級(jí)政府應(yīng)對網(wǎng)絡(luò)輿情取得的成效和進(jìn)展的同時(shí),重點(diǎn)從黨政部門聯(lián)動(dòng)、法律法規(guī)建設(shè)、官員媒介素養(yǎng)、政府正面發(fā)聲及隊(duì)伍建設(shè)等六個(gè)方面指出政府部門存在的不足。通過分析新形勢下互聯(lián)網(wǎng)媒介環(huán)境、社會(huì)結(jié)構(gòu)壓力、觸發(fā)事件、有效的動(dòng)員、控制力量等影響網(wǎng)絡(luò)輿情應(yīng)對的因素,探究了我國政府應(yīng)對網(wǎng)絡(luò)輿情存在問題的原因,并結(jié)合實(shí)際,從加強(qiáng)和改進(jìn)正面宣傳引導(dǎo)、依托技術(shù)平臺(tái)和專業(yè)機(jī)構(gòu)、建立健全網(wǎng)絡(luò)輿情應(yīng)對機(jī)制、加強(qiáng)網(wǎng)絡(luò)人才隊(duì)伍建設(shè)四個(gè)大方面探析了供我國各級(jí)黨委政府在應(yīng)對網(wǎng)絡(luò)輿情時(shí)參考的對策,這其中既包括加強(qiáng)對網(wǎng)絡(luò)媒體和網(wǎng)民管理、完善相關(guān)法律法規(guī)和網(wǎng)絡(luò)輿情應(yīng)對機(jī)制的意見建議,也有借助第三方機(jī)構(gòu)力量和加強(qiáng)隊(duì)伍建設(shè)的措施,期望能夠?qū)ξ覈骷?jí)政府不斷提升網(wǎng)絡(luò)輿情應(yīng)對能力和水平有所幫助。
[Abstract]:With the increasing popularity and development of the Internet and its new applications, Internet channels have become the main position for the people to express their wishes and reflect the people's feelings in our social public life. The network media broke the monopoly of traditional media on public opinion, provided equal opportunities for the public to express their wishes, and also provided the government with the opportunity to listen to public opinion. Gathering the wisdom of the people provides a new platform. At the same time, we should also see that due to the contradictions existing in the period of transition in our country, the situation of public opinion on the Internet presents complex characteristics, noise, noise, and mainstream voices are kept under control. How to treat the influence of network public opinion objectively and how to deal with it more efficiently and reasonably can not only make the public participate in public affairs orderly through the network, but also avoid its negative effect. It has become an important issue in front of party committees and governments at all levels. Although our governments at all levels have taken some measures to deal with online public opinion, the response to network public opinion has started relatively late and lacks adequate experience and mechanism to deal with it. In addition, the Internet media environment is complex and changeable, the composition of Internet users is diverse, the awareness of Internet access according to law is insufficient, and various kinds of social conflicts occur frequently. It is urgent to set up a set of perfect coping mechanism of network public opinion. This paper, proceeding from the current social environment and the current situation of network public opinion in China, uses the methods of literature analysis, case study and comparative analysis to learn from sociology and communication. On the basis of the theories of public opinion, psychology and other disciplines, this paper discusses the theme of the thesis. The main text of the article analyzes the situation of network public opinion in China under the new situation by expounding the basic concept and classification of network public opinion. The characteristics and the development trend of China's network public opinion at the present stage, while objectively summing up the achievements and progress made by our governments at all levels in responding to the network public opinion, the emphasis is on the linkage of the party and government departments, the construction of laws and regulations, and the media literacy of officials. By analyzing the Internet media environment, social structural pressure, triggering events and effective mobilization under the new situation, the government has pointed out the shortcomings of government departments in six aspects, such as positive voice and team building. The factors that influence the response of network public opinion, such as controlling power, explore the reasons why our government should deal with the problems of network public opinion, and combine with reality, strengthen and improve the positive propaganda and guide, rely on the technology platform and professional organization. Establishing and perfecting the coping mechanism of network public opinion and strengthening the construction of network talent team, this paper probes into the countermeasures for the reference of party committees and governments at all levels in dealing with network public opinion, which includes strengthening the management of network media and Internet users. Improve the relevant laws and regulations and the suggestions of the network public opinion response mechanism, but also with the help of third-party institutions and strengthen the building of the measures, hoping to continue to improve our governments at all levels of network public opinion response capacity and level of help.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：D630;G206

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