發(fā)布時(shí)間：2018-01-21 14:56

  本文關(guān)鍵詞： 移動(dòng)互聯(lián) 商業(yè)模式 健康體檢 健康管理　出處：《北京交通大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著移動(dòng)互聯(lián)技術(shù)的不斷發(fā)展,諸多傳統(tǒng)行業(yè)的商業(yè)模式已悄然變化；人們對(duì)自身健康狀況的日益關(guān)注,使得我國(guó)健康體檢產(chǎn)業(yè)呈現(xiàn)出良好的發(fā)展勢(shì)頭。然而,目前我國(guó)的健康體檢商業(yè)模式較為單一,大部分體檢機(jī)構(gòu)僅為客戶提供簡(jiǎn)單的身體檢查,缺乏對(duì)客戶的健康管理,更沒有運(yùn)用先進(jìn)的移動(dòng)互聯(lián)技術(shù)來開拓新的市場(chǎng),導(dǎo)致健康體檢產(chǎn)業(yè)發(fā)展雖快,但卻沒有找到適合自身的商業(yè)模式。在這種情況下,分析和研究移動(dòng)互聯(lián)環(huán)境下我國(guó)健康體檢商業(yè)模式,具有重大意義。 本文以移動(dòng)互聯(lián)環(huán)境下我國(guó)健康體檢商業(yè)模式為研究對(duì)象,以移動(dòng)互聯(lián)理論、商業(yè)模式理論等為理論基礎(chǔ)。首先,論文通過對(duì)移動(dòng)互聯(lián)理論、商業(yè)模式理論等理論的分析及相關(guān)文獻(xiàn)的研究,奠定了本文的理論基礎(chǔ)；進(jìn)而,論文在對(duì)移動(dòng)互聯(lián)環(huán)境下商業(yè)模式進(jìn)行研究的基礎(chǔ)上,對(duì)傳統(tǒng)健康體檢模式及移動(dòng)互聯(lián)環(huán)境下的健康體檢模式進(jìn)行比對(duì)分析,并通過對(duì)愛康國(guó)賓的案例分析,找出現(xiàn)階段我國(guó)健康體檢模式存在的問題,發(fā)掘移動(dòng)互聯(lián)商業(yè)模式的優(yōu)勢(shì)：最后,本文通過分析當(dāng)前的政治、經(jīng)濟(jì)、市場(chǎng)環(huán)境及我國(guó)健康體檢行業(yè)的現(xiàn)狀,探討我國(guó)健康體檢行業(yè)發(fā)展的方向,為健康體檢行業(yè)今后的發(fā)展提出建設(shè)性意見。 本論文經(jīng)研究認(rèn)為：我國(guó)現(xiàn)階段健康體檢模式存在著諸如業(yè)務(wù)單一、健康管理不足等問題,已無法滿足目前的市場(chǎng)需求,而借助移動(dòng)互聯(lián)技術(shù)的健康體檢商業(yè)模式具有準(zhǔn)確、快捷、精細(xì)化、個(gè)性化等優(yōu)勢(shì),越來越受到市場(chǎng)的青睞,是未來我國(guó)健康體檢行業(yè)發(fā)展的方向。
[Abstract]:With the continuous development of mobile interconnection technology, many traditional business models have quietly changed. People pay more and more attention to their own health status, which makes the health examination industry of our country present a good development momentum. However, at present, the business model of health examination in our country is relatively single. Most medical institutions only provide simple physical examination for customers, lack of customer health management, not to use advanced mobile interconnection technology to open up a new market, leading to the rapid development of the health examination industry. In this case, it is of great significance to analyze and study the business model of health check-up in mobile internet environment in China. This paper takes the health examination business model of our country under the mobile interconnection environment as the research object, taking the mobile interconnection theory, the business model theory and so on as the theoretical foundation. First, the paper passes to the mobile interconnection theory. The analysis of the theory of business model and the research of related literature have laid the theoretical foundation of this paper. Then, on the basis of the research on the business model in mobile interconnection environment, this paper compares and analyzes the traditional health examination model and the health examination model under mobile interconnection environment. And through the case analysis of Aikang state guests, to find out the problems existing in the health examination mode of our country, and to explore the advantages of mobile internet business model: finally, this paper analyzes the current politics and economy. The market environment and the present situation of the health examination industry in China are discussed, and some constructive suggestions for the future development of the health examination industry are put forward. In this paper, the author thinks that the current health examination mode of our country has some problems, such as single business, insufficient health management and so on, which can not meet the current market demand. The business model of health examination with the help of mobile interconnection technology has the advantages of accuracy, quickness, refinement and personalization, and is more and more favored by the market, which is the future development direction of the health examination industry in our country.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F719;R-05

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