本文關(guān)鍵詞： 跨界 設(shè)計 思維 跨界設(shè)計　出處：《南昌大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：跨界是在元素構(gòu)成不同、適用范圍不相交的兩種事物、分子、介質(zhì)之間建立的一種相互間聯(lián)系，是一種新的事物演變的過程或結(jié)果。而在當(dāng)下，跨界被賦予了更具生活化、時代性、深層次以及廣泛的概念內(nèi)涵，包括社會、政治、經(jīng)濟、科教等等。 基礎(chǔ)研究在漫長的人類進化史中一直具有推動性作用，它憑借著技術(shù)的革新創(chuàng)造著一次又一次的思想革命。科技的發(fā)展帶來了數(shù)字化時代的革新，轉(zhuǎn)變了人們對于信息接受的方式、態(tài)度及視角，主導(dǎo)了視覺文化的發(fā)展方向。在這種前提下，作為信息傳播媒介的設(shè)計，無論是產(chǎn)品設(shè)計還是服裝設(shè)計亦或者是建筑設(shè)計、室內(nèi)設(shè)計都呈現(xiàn)出一種多樣與綜合并存的形態(tài)。設(shè)計的中心圍繞點由過去的“以物為中心”逐漸傾斜到“以人為中心”，設(shè)計的思維力求突破空間、時間、文化、品牌、信仰、功能、獨立性等多方面束縛，進而達成一種物質(zhì)與精神相結(jié)合、日常生活與設(shè)計相通、傳承與創(chuàng)新共贏的新局面。 如今的跨界已然成為一種生活態(tài)度，一種經(jīng)濟方式，一種文化載體，一種思想境界。在新時代的人文語境中，設(shè)計為生活、產(chǎn)品、造型、結(jié)構(gòu)這些擁有拓展空間的單元保留了一份獨立性，卻又創(chuàng)立了一種鏈接。透過跨界設(shè)計這一活動，不同的視覺符號語言間得以交流，不同的歷史內(nèi)涵概念間得以傳承與創(chuàng)新�？缃缭O(shè)計將部分與整體的效應(yīng)展現(xiàn)出了最大化，使得差異在共同的語言環(huán)境中得以保留與發(fā)展，并趨于融合。 本文以跨界設(shè)計思維為切入點，首先從跨界設(shè)計思維這一課題的來源、背景入手，在學(xué)理上分析跨界設(shè)計的基本理論內(nèi)涵、表現(xiàn)特征，產(chǎn)生原因，設(shè)計原則。其次，通過對時間、空間、文化、品牌、功能等多方面思維維度下跨界設(shè)計的經(jīng)典案例分析，可以捕捉跨界設(shè)計思維構(gòu)成的特性以及發(fā)掘跨界設(shè)計的精髓。進而，立足于對時下熱點的蘋果產(chǎn)品系列，無論是品牌LOGO，，還是展廳設(shè)計、VI構(gòu)思等全方位跨界創(chuàng)新設(shè)計，試圖總結(jié)出跨界設(shè)計的思維特性及多種傳達表現(xiàn)方式結(jié)合的可能性和方法規(guī)律。
[Abstract]:Cross-border is a kind of relationship between two kinds of things, molecules and media, which have different composition and different scope of application. It is the process or result of the evolution of new things. Cross-boundary has been endowed with more life, time, deep and broad concepts, including social, political, economic, science and education, and so on. Basic research has been a driving force in the long history of human evolution. With the innovation of technology, it has created the ideological revolution again and again. The development of science and technology has brought the innovation of the digital age. It changes the way, attitude and perspective of people to receive information, and leads the development direction of visual culture. Under this premise, it is the design of information communication medium. Whether it is product design, clothing design or architectural design. Interior design presents a form of coexistence of diversity and synthesis. The center of the design gradually tilts from "taking the object as the center" to "taking the person as the center" around the point, and the thinking of the design strives to break through the space and time. Culture, brand, belief, function, independence and other aspects of the constraints, and then achieve a material and spiritual combination, daily life and design, inheritance and innovation win-win new situation. Today, cross-border has become a life attitude, an economic way, a cultural carrier, a state of thought. In the new era of human context, design for life, products, modeling. The structure, which has a space for expansion, retains its own independence but creates a kind of link. Through the cross-border design of this activity, different visual symbol languages can be exchanged. Cross-border design maximizes the effects of part and whole, so that differences can be preserved and developed in the common language environment, and tend to merge. In this paper, cross-border design thinking as a breakthrough point, first of all, from the source of cross-border design thinking, background, theoretical analysis of the basic theoretical connotation of cross-border design, performance characteristics, causes. Design principles. Secondly, through the time, space, culture, brand, function and other aspects of thinking dimension of cross-border design classic case analysis. Can capture the characteristics of cross-border design thinking and explore the essence of cross-border design. Then, based on the current hot Apple product line, whether brand LOGO or showroom design. VI conception and so on, trying to sum up the thinking characteristics of cross-border design and the possibility and method law of the combination of various ways of communication and expression.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J505

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