本文關(guān)鍵詞：《燕趙都市報(bào)》霧霾報(bào)道研究　出處：《河北大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 霧霾 氣候傳播 氣候變化 燕趙都市報(bào)

【摘要】：近年來(lái)，霧霾問(wèn)題逐漸加劇，對(duì)人類生產(chǎn)、生活帶來(lái)了巨大不便，對(duì)國(guó)家的政治、經(jīng)濟(jì)、社會(huì)、文化的可持續(xù)發(fā)展構(gòu)成了嚴(yán)峻的威脅和挑戰(zhàn)。由于霧霾問(wèn)題的影響范圍廣，影響人數(shù)眾多，因此成為國(guó)內(nèi)外公眾和媒體關(guān)注的重要議題。而隨著氣候變化的影響逐漸擴(kuò)大，氣候傳播也形成并逐漸成熟�！堆嘹w都市報(bào)》作為河北省主流媒體，立足河北，貼近民生，及時(shí)發(fā)出報(bào)道，承擔(dān)氣候傳播的媒體責(zé)任。 本研究總結(jié)出《燕趙都市報(bào)》霧霾報(bào)道特色：該媒體對(duì)霧霾進(jìn)行了客觀及時(shí)的報(bào)道，進(jìn)一步提升媒體公信力；以人為本的報(bào)道視角，彰顯了《燕趙都市報(bào)》作為主流媒體的社會(huì)責(zé)任；其報(bào)道篇幅以中短篇為主，符合快速生活節(jié)奏下受眾的速讀習(xí)慣；而報(bào)道了解受眾需求，提升了報(bào)紙的服務(wù)功能；媒體聯(lián)動(dòng)政府專家，新聞來(lái)源可靠；以霧霾命名版面，整版發(fā)布報(bào)道，形成了規(guī)模報(bào)道；兼報(bào)多地霧霾，提高聯(lián)動(dòng)意識(shí)。 同時(shí)該媒體在霧霾報(bào)道中出現(xiàn)了一些問(wèn)題：對(duì)霧霾問(wèn)題缺乏長(zhǎng)期關(guān)注；對(duì)稿件中專業(yè)性信息和數(shù)字處理得僵硬，難以引起興趣；報(bào)道表面化，缺少深度挖掘；報(bào)道模式化，缺乏思辨精神；報(bào)道形式單調(diào)，難以吸引讀者。 針對(duì)出現(xiàn)的問(wèn)題，《燕趙都市報(bào)》在報(bào)道霧霾問(wèn)題時(shí)應(yīng)該注意：加強(qiáng)對(duì)霧霾問(wèn)題的長(zhǎng)期關(guān)注，促進(jìn)報(bào)道常態(tài)化；增加報(bào)道深度廣度，全方位深入解讀；豐富報(bào)道方式，增強(qiáng)自身吸引力；充分利用新媒體，加強(qiáng)線上線下互動(dòng)；加強(qiáng)媒體從業(yè)人員的培訓(xùn)學(xué)習(xí)，培養(yǎng)專業(yè)素質(zhì)。
[Abstract]:In recent years, the haze gradually increased, the human production, life has brought great inconvenience to the country's political, economic, social and cultural sustainable development is a serious threat and challenge. Because of the problem of haze and a wide range of effects of a large number, so it became an important issue at home and abroad, the public and media attention. With the impact of climate change on climate gradually expanded, spread also formed and gradually mature. The Yanzhao Metropolis Daily in Hebei province > as the mainstream media, based in Hebei, close to the people's livelihood, promptly issued a report, the media responsibility for climate communication.
This study summarizes the "Yanzhao Metropolis Daily reported: the characteristics of haze > media objective and timely reports on the haze, to further enhance the credibility of media reports; perspective of people-oriented, highlighting the" Yanzhao Metropolis Daily > as the mainstream media social responsibility; its coverage in short, with the fast life rhythm of audience reading habit; the audience needs to understand and report, to enhance the service function of newspaper media interaction; government experts, reliable news sources; the haze named page, full page report, the formation of scale and the newspaper reports; more haze, improve the linkage of consciousness.
At the same time, the media reported some problems in the haze: the lack of long-term focus on the haze problem; the manuscript of professional information and digital processing is stiff, difficult to arouse interest; report the surface, lack of depth mining; reporting mode, lack of speculative spirit; report form is monotonous, it is difficult to attract readers.
For the problems, "Yanzhao Metropolis Daily reported > should be noticed in the haze problem: to strengthen the long-term focus on the problem of haze, promote the normalization of the reported increase in reported; the depth of breadth, the full range of in-depth interpretation; rich way, enhance their attractiveness; make full use of new media, to strengthen the online interactive media practitioners to strengthen; training, training of professional quality.

【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G212

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本文編號(hào)：1420600