本文關(guān)鍵詞：山芽芽筍制品包裝設(shè)計研究　出處：《浙江理工大學》2014年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 安吉 筍制品 包裝設(shè)計 企業(yè)文化 傳統(tǒng)文化

【摘要】：浙江山芽芽食品有限公司位于中國著名的竹鄉(xiāng)—浙江安吉，隸屬于中日合資企業(yè)東之光食品有限公司旗下。山芽芽筍制品是采用日本進口加工技術(shù)，再加上其得天獨厚的地理環(huán)境，使其在筍制品競爭對手中處于優(yōu)勢地位。山芽芽筍制品包裝設(shè)計，這是筆者的一個真實的課題，其次是高端（中日合資企業(yè)），再者是要求筆者自己發(fā)揮，這就具有很強的學術(shù)性。其研究的目的是通過對筍制品包裝的調(diào)查，與同類企業(yè)進行比較，對山芽芽筍制品的包裝進行設(shè)計，提高及改進企業(yè)形象。包裝屬于整個企業(yè)產(chǎn)品的營銷環(huán)節(jié)，代表著企業(yè)文化，又能傳達當?shù)貍鹘y(tǒng)文化，意義重大。 安吉歷史悠久，有世界上種類最全，面積最大的竹類公園—安吉竹子博覽園和展示竹之文明史的全國唯一的中國竹子博物館。本文通過調(diào)查分析的研究方法，調(diào)研企業(yè)本身文化、企業(yè)競爭狀況、文獻閱讀、目標市場，明確自己的主要任務(wù)，把所有的調(diào)查研究通過包裝的形式直觀的展現(xiàn)出來。第一階段從2012年9月到2012年12月：確定研究課題，完成開題報告。從第一階段主要得知，本課題‘來源’為地方傳統(tǒng)風味小吃‘任務(wù)’是從品牌策劃切入并最終呈現(xiàn)于在包裝成果中。第二階段從2013年1月到2013年7月：通過調(diào)研得出結(jié)論。結(jié)論：通過調(diào)研分析，找出驚雷筍威脅點：價格低，品牌推廣成熟。山芽芽機會點：山芽芽筍品質(zhì)保證-日本進口加工技術(shù)，保證天然滋味。色彩定位、圖形來源與設(shè)計等。第三階段從2013年8月到2013年12月：整理研究成果，做出畢業(yè)設(shè)計。 從欣賞角度說，山芽芽筍制品包裝設(shè)計映射企業(yè)的發(fā)展歷程、記錄企業(yè)創(chuàng)新產(chǎn)品的點點滴滴；更具有極高的藝術(shù)水準和收藏價值、更蘊涵著設(shè)計師獨特的創(chuàng)意和藝術(shù)風格。 從研究角度說，山芽芽筍制品包裝設(shè)計必定是擷取當時最為流行、最為典型，也最具吸引力、號召力的文化符號來作為信息傳播載體，，反映當時當?shù)氐纳鐣�、�?jīng)濟與傳統(tǒng)文化的內(nèi)涵。通過對其進行系統(tǒng)而全面的研究，可以加深對安吉筍制品的認識和理解，其設(shè)計手法對包裝設(shè)計的推動有一定的現(xiàn)實意義。這也是本文研究意義的所在。
[Abstract]:Zhejiang Shanya Bud Food Co., Ltd. is located in China's famous bamboo township-Zhejiang Anji, belonging to the Sino-Japanese joint venture Dongzhiguang Food Co., Ltd. In addition, with its unique geographical environment, it is in an advantageous position in the competition of bamboo shoot products. Packaging design of shoot shoot products is a real topic for the author, followed by high-end (Sino-Japanese joint venture). The purpose of the research is to design the packaging of the bamboo shoot products through the investigation of the packaging of bamboo shoot products and the comparison with the similar enterprises. The packaging belongs to the marketing link of the whole enterprise product, represents the enterprise culture, and can convey the local traditional culture, which is of great significance. Anji has a long history, has the largest variety of bamboo parks in the world-Anji Bamboo Expo Park and the only Chinese bamboo museum showing the history of bamboo civilization. Research the enterprise's own culture, enterprise competition, literature reading, target market, clear their main tasks. The first stage from September 2012 to December 2012: determine the research project, complete the report. From the first stage of the main information. This topic "source" for the local traditional flavor snack 'task' is from the brand planning cut into and ultimately appear in the packaging results. The second stage from January 2013 to July 2013:. Conclusion: through investigation and analysis. Find out the threat point: the price is low, the brand promotion is mature. The opportunity point of the mountain bud: the quality assurance of the mountain bud shoot-Japan imports the processing technology, guarantees the natural taste. The color localization. The third stage from August 2013 to December 2013: collate the research results and make graduation design. From the perspective of appreciation, the packaging design of shoot shoot products mapping the enterprise's development process, records the enterprise's innovative products bit by bit; Also has the extremely high artistic standard and the collection value, but also contains the designer's unique creativity and artistic style. From the research point of view, the packaging design of shoot shoot products must be the most popular, the most typical, the most attractive, the most appealing cultural symbols as the carrier of information dissemination. Reflect the local social politics, economy and the connotation of traditional culture. Through a systematic and comprehensive study, we can deepen the understanding and understanding of Anji bamboo shoot products. Its design method has certain practical significance to the promotion of packaging design, which is also the significance of this study.
【學位授予單位】：浙江理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TS206.2;TS255.5

【參考文獻】

相關(guān)期刊論文 前1條

1 程惠峰;呂尚書;;食品包裝的色彩心理研究[J];中國包裝;2007年03期

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