本文選題：房地產(chǎn) + 房地產(chǎn)項目　； 參考：《中國社會科學(xué)院研究生院》2013年博士論文

【摘要】：房地產(chǎn)開發(fā)企業(yè)項目開發(fā)決策對于房地產(chǎn)企業(yè)具有突出的重要性；而做好房地產(chǎn)領(lǐng)域的決策，一個關(guān)鍵，又在于機會識別。本文針對房地產(chǎn)開發(fā)企業(yè)的項目開發(fā)決策領(lǐng)域的機會識別，進行了比較全面、深入的探討，提出了機會識別導(dǎo)向的項目開發(fā)的總體思路和具體方法。 在緒論部分，主要內(nèi)容是從環(huán)境變化對房地產(chǎn)開發(fā)企業(yè)的各種影響的角度，論述了機會識別對于房地產(chǎn)開發(fā)企業(yè)的重要性。 在理論基礎(chǔ)和文獻綜述部分，從競爭戰(zhàn)略理論、項目管理理論、復(fù)雜性理論、多維理論、創(chuàng)業(yè)理論、創(chuàng)新理論、經(jīng)濟周期理論、機會主義理論等角度，梳理了機會識別的理論基礎(chǔ)。尤其是重點梳理或總結(jié)了復(fù)雜性理論、多維理論、創(chuàng)新理論等；在多維理論部分，本文認為任何影響因素都會作用于對象，而使得對象產(chǎn)生新的屬性或使得原有屬性發(fā)生變化，從而為認識房地產(chǎn)項目開發(fā)領(lǐng)域的機會，提供了重要的理論指導(dǎo)；在創(chuàng)新理論部分，本文總結(jié)出，從思維方法的視角而言，創(chuàng)新思路的根本來源在于對一切合理性的批判，這也對識別機會提供重要的幫助。 在房地產(chǎn)項目開發(fā)決策中機會識別的特性研究部分，比較詳盡的分析了機會識別的內(nèi)涵、一般屬性、來源與途徑、內(nèi)容和種類、影響因素等，從而構(gòu)建了對房地產(chǎn)項目開發(fā)決策中的機會識別的各種屬性或特點的比較全面、詳細的理解。 在房地產(chǎn)項目開發(fā)決策中機會識別的過程機理研究部分，本文研究了機會識別主體以及主體之間的組織、機會搜索、機會評價、機會開發(fā)、機會陷阱管理等內(nèi)容。這部分的創(chuàng)新主要包括：本文認為識別主體不應(yīng)限于決策者，而應(yīng)拓展到各種與項目有關(guān)的人士中去；機會陷阱的產(chǎn)生具有必然性并分析了其原因等。 在實證研究部分，本文分析了13個機會因素與房地產(chǎn)項目成功之間的關(guān)系，通過計量分析，發(fā)現(xiàn)在我國當前房地產(chǎn)市場中，房地產(chǎn)項目產(chǎn)品的性價比、宏觀經(jīng)濟發(fā)展狀況、特定區(qū)域的客戶需求狀況三個因素對于項目的成功，影響比較突出；并據(jù)此提出了項目機會識別指數(shù)的概念，建立了具體的計量模型，為項目開發(fā)決策中項目機會識別，，提供了一個量化工具。 本文認為房地產(chǎn)項目開發(fā)決策領(lǐng)域中機會識別是一個重要問題，且其在研究和實踐領(lǐng)域的重要性和研究價值，將不斷得到更多的認同。
[Abstract]:The project development decision of the real estate development enterprise is of great importance to the real estate enterprise, and the key to make the decision in the field of real estate is to identify the opportunity. Aiming at the opportunity recognition in the field of project development decision of real estate development enterprises, this paper makes a more comprehensive and in-depth discussion, and puts forward the general idea and concrete method of the opportunity recognition oriented project development. In the introduction part, the main content is to discuss the importance of opportunity recognition to real estate development enterprises from the point of view of the influence of environmental change on real estate development enterprises. In the theoretical basis and literature review part, from the competition strategy theory, the project management theory, the complexity theory, the multidimensional theory, the entrepreneurship theory, the innovation theory, the economic cycle theory, the opportunism theory and so on angle, Combing the theoretical basis of opportunity recognition. Especially, the complexity theory, the multidimensional theory, the innovation theory, etc. In the multidimensional theory part, the author thinks that any influence factors will act on the object, and make the object produce new attribute or make the original attribute change. Therefore, it provides important theoretical guidance for understanding the opportunities in the field of real estate project development. In the part of innovation theory, this paper concludes that, from the perspective of thinking methods, the fundamental source of innovative thinking lies in criticizing all rationality. It also provides important help in identifying opportunities. In the part of the research on the characteristics of opportunity recognition in the decision making of real estate project development, the connotation, general attributes, sources and approaches, contents and types, influencing factors and so on of opportunity recognition are analyzed in detail. Thus, a more comprehensive and detailed understanding of various attributes or characteristics of opportunity recognition in real estate project development decision is constructed. In the part of the research on the process mechanism of opportunity recognition in real estate project development decision, this paper studies the organization, opportunity search, opportunity evaluation, opportunity development, opportunity trap management and so on. The innovation of this part mainly includes: this paper holds that the main body of identification should not be limited to the decision-makers, but should be extended to all kinds of people concerned with the project, and the emergence of the opportunity trap is inevitable and the reasons are analyzed and so on. In the part of empirical research, this paper analyzes the relationship between 13 opportunity factors and the success of real estate projects. Through econometric analysis, we find that in the current real estate market in China, the real estate project product price ratio, macroeconomic development situation. The three factors of customer demand status in a specific region have a prominent impact on the success of the project. Based on this, the concept of the project opportunity identification index is put forward, and a specific measurement model is established to identify the project opportunity in the project development decision. A quantitative tool is provided. This paper holds that opportunity recognition is an important issue in the field of real estate project development decision, and its importance and value in the field of research and practice will get more and more recognition.
【學(xué)位授予單位】：中國社會科學(xué)院研究生院
【學(xué)位級別】：博士
【學(xué)位授予年份】：2013
【分類號】：F299.23

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