本文關(guān)鍵詞： 旅游商業(yè)地產(chǎn) 商業(yè)業(yè)態(tài) 項(xiàng)目評(píng)價(jià)　出處：《南昌大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：商業(yè)地產(chǎn)不受國家政策調(diào)控,旅游商業(yè)地產(chǎn)作為商業(yè)地產(chǎn)的一個(gè)細(xì)分市場.倍受房地產(chǎn)開發(fā)商的青睞。國民旅游休閑需求旺盛,旅游商業(yè)地產(chǎn)項(xiàng)目又具有可獲得穩(wěn)定的、持續(xù)的現(xiàn)金流等特點(diǎn),一些敏感的地產(chǎn)商自2003年起嘗試旅游商業(yè)地產(chǎn)的開發(fā)。然而,要取得旅游商業(yè)地產(chǎn)項(xiàng)目開發(fā)的成功需具備若干條件,一些原來從事住宅開發(fā)的房地產(chǎn)公司不顧自身缺乏相關(guān)資源和條件的情況下盲目轉(zhuǎn)向自己并不熟悉旅游商業(yè)地產(chǎn),導(dǎo)致所開發(fā)的項(xiàng)目失敗,企業(yè)背負(fù)著沉重的經(jīng)濟(jì)及社會(huì)壓力。CS地產(chǎn)公司于2005年起投資建造南昌CS商業(yè)地產(chǎn)項(xiàng)目,是集餐飲、娛樂、休閑、體驗(yàn)等商業(yè)類型于一起的、建筑面積為30萬平米的大型旅游商業(yè)地產(chǎn)項(xiàng)目,擬將其打造成為南昌新商業(yè)中心,誓與八一商圈進(jìn)行直接競爭,令其成為旅游目的地和商業(yè)購物公園。可是,自項(xiàng)目建成以來,商鋪招商情況差強(qiáng)人意,近30萬平米的商業(yè)地產(chǎn)處于閑置狀態(tài),出售物業(yè)返租的巨大壓力成為企業(yè)甩不掉的包袱。自2012年下半年起,公司對(duì)近四千戶的小產(chǎn)權(quán)進(jìn)行回購,擬于2013年上半年完成回購。本文分別分析了國外旅游商業(yè)地產(chǎn)開發(fā)模式、我國一二三線城市旅游商業(yè)地產(chǎn)項(xiàng)目開發(fā)模式,總結(jié)了旅游商業(yè)地產(chǎn)項(xiàng)目成功的條件。結(jié)合南昌市發(fā)展現(xiàn)狀、商業(yè)發(fā)展規(guī)劃以及南昌CS旅游商業(yè)地產(chǎn)現(xiàn)狀,本文對(duì)南昌CS旅游商業(yè)地產(chǎn)項(xiàng)目進(jìn)行SWOT分析和再定位,并重新規(guī)劃商業(yè)業(yè)態(tài).通過經(jīng)濟(jì)效益分析,整體改造和運(yùn)營是可行的。
[Abstract]:Commercial real estate is not regulated by national policies. As a subdivision of commercial real estate, commercial tourism real estate is favored by real estate developers. The demand for tourism and leisure is exuberant. Tourism commercial real estate projects with stable, continuous cash flow and other characteristics, some sensitive developers since 2003 to try to develop commercial tourism real estate. However. To achieve the success of the development of commercial tourism real estate projects, a number of conditions need to be met. Some real estate companies which were engaged in residential development blindly turned to their own commercial tourism real estate without regard to their lack of relevant resources and conditions, resulting in the failure of the development of the project. Enterprises bear heavy economic and social pressure. CS real estate company in 2005 to invest in the construction of Nanchang CS commercial real estate project, is a collection of catering, entertainment, leisure, experience and other business types together. A large commercial tourism real estate project with a construction area of 300,000 square meters is intended to become a new commercial center in Nanchang, vowing to compete directly with the Bayi business district to make it a tourist destination and a commercial shopping park. However. Since the completion of the project, the situation of commercial shops to attract investment is not satisfactory, nearly 300,000 square meters of commercial real estate is idle, the huge pressure to sell property rentals has become a burden that enterprises can not throw off. Since 2012, the second half of the year. The company repurchase the small property rights of nearly 4,000 households, and will complete the repurchase in the first half of 2013. This paper analyzes the foreign tourism commercial real estate development model. The development mode of tourism commercial real estate project in 123 line cities of our country is summarized, and the conditions of successful tourism commercial real estate project are summarized. Combined with the development status quo of Nanchang city, commercial development plan and CS tourism commercial real estate status in Nanchang city. In this paper, the SWOT analysis and repositioning of CS tourism commercial real estate project in Nanchang are carried out, and the business pattern is reprogrammed. Through the economic benefit analysis, it is feasible to reform and operate the whole project.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F299.233.4

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