本文關(guān)鍵詞：閑置房屋投資租賃項(xiàng)目發(fā)展戰(zhàn)略研究　出處：《鄭州大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

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【摘要】：近年來,伴隨著房地產(chǎn)價格的持續(xù)攀升,新就業(yè)人群及外來務(wù)工人員住房問題日漸凸顯,這類人群既不符合申請廉租房的條件,同時擁有一定的經(jīng)濟(jì)能力卻難以在近期內(nèi)購置房產(chǎn)。如何通過整合閑置房源,進(jìn)行裝修改造整合,轉(zhuǎn)而租賃給新就業(yè)人群及外來務(wù)工人員,規(guī)范租賃市場,從而解決這類人群住房問題,這意義非常重大。 本項(xiàng)目擬定在鄭州市范圍內(nèi)的金水區(qū)、管城區(qū)、中原區(qū)、二七區(qū)、惠濟(jì)區(qū)、鄭東新區(qū)、經(jīng)開區(qū)、西開發(fā)區(qū)八個區(qū)域進(jìn)行投資經(jīng)營,通過對鄭州市的房屋租賃市場情況進(jìn)行分析,并對公司投資房屋租賃市場的價值及投資決策進(jìn)行展示,從而使公司獲得融資,同時指導(dǎo)公司的發(fā)展。本文利用在MBA學(xué)習(xí)期間學(xué)到的相關(guān)理論,并與實(shí)踐相結(jié)合,對項(xiàng)目進(jìn)行了全面的論述,以租賃市場為基礎(chǔ),投資市區(qū)內(nèi)閑置房屋,開發(fā)全新的公共租賃商業(yè)模式,以期為公共租賃房的建設(shè)提供一條新的思路。 本文第一章是對公司及項(xiàng)目的基本情況進(jìn)行了介紹；第二章是內(nèi)外部環(huán)境分析,首先從鄭州市的實(shí)際情況出發(fā),分別從法律政策環(huán)境、社會環(huán)境、行業(yè)壞境、市場環(huán)境、經(jīng)濟(jì)環(huán)境五方面對鄭州市房屋租賃市場現(xiàn)狀進(jìn)行分析,得出該項(xiàng)目所面臨的機(jī)會和威脅,同時根據(jù)公司內(nèi)部情況和項(xiàng)目產(chǎn)品情況,對該項(xiàng)目發(fā)展的優(yōu)劣勢進(jìn)行分析,從而得出該項(xiàng)目的SWOT分析矩陣；第三章是本文的主體部分,主要通過構(gòu)建項(xiàng)目運(yùn)營架構(gòu),對項(xiàng)目運(yùn)行的各個部分進(jìn)行分析闡述,進(jìn)而根據(jù)項(xiàng)目運(yùn)營流程,制定出公司的發(fā)展戰(zhàn)略,第四章是戰(zhàn)略實(shí)施計(jì)劃,主要對第一個五年計(jì)劃進(jìn)行了詳細(xì)的規(guī)劃；第五章是對該項(xiàng)目可能面臨的風(fēng)險進(jìn)行分析；第六章是本文的結(jié)論部分。
[Abstract]:In recent years, with the rising of real estate prices, the housing problems of new employed people and migrant workers have become increasingly prominent. These people do not meet the requirements of applying for low-rent housing. At the same time have a certain economic capacity but it is difficult to buy real estate in the near future. Through the integration of idle housing sources, renovation and integration, to lease to new employment and migrant workers, regulate the rental market. In order to solve the housing problem of this group of people, this is very important. The project is designed in Jinshui District, Guancheng District, Zhongyuan District, Erqi District, Huiji District, Zheng Dong New area, through Kaiqu, West Development Zone eight areas to invest and manage. Through the analysis of the housing rental market in Zhengzhou, and the value of the company investment rental market and investment decisions are displayed, so as to enable the company to obtain financing. At the same time to guide the development of the company. This paper uses the relevant theory learned during the study of MBA and combines with practice to discuss the project comprehensively. Based on the rental market, we invest in the idle housing in the urban area. To develop a new commercial model of public rental, in order to provide a new idea for the construction of public rental housing. The first chapter is the introduction of the company and the basic situation of the project; The second chapter is the internal and external environment analysis, starting from the actual situation of Zhengzhou City, respectively from the legal and policy environment, social environment, industry bad environment, market environment. Five aspects of the economic environment of Zhengzhou City housing rental market analysis of the status quo, the project is facing opportunities and threats, and according to the company's internal situation and project product situation. The advantages and disadvantages of the development of the project are analyzed and the SWOT analysis matrix of the project is obtained. The third chapter is the main part of this paper, mainly through the construction of the project operation framework, analysis and elaboration of each part of the project operation, and then according to the project operation process, to formulate the development strategy of the company. Chapter 4th is a strategic implementation plan, mainly for the first five-year plan for detailed planning; Chapter 5th is an analysis of the risks that the project may face; Chapter 6th is the conclusion of this paper.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.23

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1 王力;閑置房屋投資租賃項(xiàng)目發(fā)展戰(zhàn)略研究[D];鄭州大學(xué);2013年

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本文編號：1371589