本文關(guān)鍵詞：商業(yè)地產(chǎn)項目定位影響因素的評價研究　出處：《南京工業(yè)大學》2013年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 商業(yè)地產(chǎn) 項目定位 影響因素 評價

【摘要】：在房地產(chǎn)市場經(jīng)歷了一系列政策調(diào)控和打壓后，住宅市場的投資熱潮趨于回歸冷淡，，商業(yè)地產(chǎn)的優(yōu)勢漸漸顯露出來，并且隨著經(jīng)濟增長和城鄉(xiāng)一體化建設(shè)的加快，政策上對其發(fā)展并未進行明確地抑制，加上其自身具有投資收益高這一顯著優(yōu)點，投資客、開發(fā)商等紛紛將目光鎖定在商業(yè)地產(chǎn)身上。然而正是由于這種投資熱潮，引發(fā)了商業(yè)地產(chǎn)盲目立項開發(fā)的現(xiàn)狀，導致大量土地被用于非必需的商業(yè)用途，商業(yè)項目頻繁的復制也導致了同質(zhì)化的現(xiàn)象越來越嚴重。這不僅是對土地資源的浪費，更是對人民生活、國家財產(chǎn)以及商業(yè)地產(chǎn)市場發(fā)展的不負責任。 本文正是在這樣的背景下，運用文獻分析、問卷調(diào)查、建立評價模型等方法，對國內(nèi)外有關(guān)商業(yè)地產(chǎn)及項目定位的理論及文獻進行梳理分析，在結(jié)合商業(yè)項目價值鏈的基礎(chǔ)上，綜合分析影響商業(yè)地產(chǎn)項目定位的眾多因素，并對這些因素進行重新分類，建立了商業(yè)地產(chǎn)項目定位影響因素的評價體系，通過綜合評價體系得到各因素對具體商業(yè)地產(chǎn)項目定位的影響權(quán)重，為商業(yè)地產(chǎn)項目定位提供依據(jù)，使各因素的影響程度更具區(qū)分性，以便能夠準確的指導商業(yè)地產(chǎn)項目的定位，能夠有效地避免商業(yè)地產(chǎn)盲目無序地開發(fā)，降低開發(fā)風險。同時，本文將層次分析法和TOPSIS方法進行綜合運用，結(jié)合具體商業(yè)項目進行評分排名，對商業(yè)地產(chǎn)項目定位影響因素評價體系的有效性進行了驗證。
[Abstract]:After a series of policy regulation and suppression in the real estate market, the investment boom in the residential market tends to return to indifference, and the advantages of commercial real estate gradually emerge. And with the acceleration of economic growth and urban-rural integration, the development of the policy has not been clearly suppressed, plus its own high investment income this significant advantage, investors. Developers have been focusing on commercial real estate. However, it is precisely because of this investment boom, triggered the status quo of blind development of commercial real estate, leading to a large number of land is used for non-essential commercial purposes. The frequent duplication of commercial projects also leads to the phenomenon of homogeneity, which is not only a waste of land resources, but also irresponsibility for the development of people's life, national property and commercial real estate market. In this context, this paper uses literature analysis, questionnaire survey, evaluation model and other methods to analyze the domestic and foreign commercial real estate and project positioning theory and literature. On the basis of commercial project value chain, this paper comprehensively analyzes the many factors that affect the positioning of commercial real estate project, and reclassifies these factors, and establishes the evaluation system of the influencing factors of commercial real estate project positioning. Through the comprehensive evaluation system to obtain the impact of each factor on the specific commercial real estate project positioning weight, for the commercial real estate project positioning to provide the basis, so that the impact of each factor more differentiated. In order to accurately guide the positioning of commercial real estate projects, can effectively avoid the blind development of commercial real estate, reduce the risk of development. In this paper, the AHP and TOPSIS methods are comprehensively applied to evaluate the effectiveness of the evaluation system of the factors affecting the positioning of commercial real estate projects.
【學位授予單位】：南京工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F299.23

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