基于物聯網平臺的創(chuàng)新策略研究
發(fā)布時間：2019-01-25 10:12
【摘要】：物聯網由于其廣泛的行業(yè)滲透性,被譽為是繼計算機、互聯網之后的第三次信息技術浪潮,備受各國政府、商界和學術界的關注和重視。但是,由于整個行業(yè)標準的普遍缺失,導致物聯網企業(yè)的發(fā)展普遍呈現無序競爭狀態(tài)。物聯網技術體系主要分為三個層次:感知層、傳輸層以及應用層。一方面,近年來由于技術的不斷進步,以RFID標簽、傳感器為代表的感知層的硬件使用成本不斷降低,為物聯網產業(yè)的高速發(fā)展提供了契機;另一方面,由于物聯網技術體系的特性所決定,物聯網平臺商業(yè)模式將是未來物聯網企業(yè)能夠采用的非常重要的戰(zhàn)略手段。那么為了應對目前的行業(yè)現狀,同時在行業(yè)未來發(fā)展的過程中獲得先發(fā)優(yōu)勢,現階段物聯網企業(yè)基于物聯網平臺來探究若干創(chuàng)新策略將是具有重要意義的。小米科技原本是一家基于Android系統(tǒng)進行二次開發(fā)的手機制造商。后來由于戰(zhàn)略轉型的需要,以及對于物聯網行業(yè)的把握,逐漸發(fā)展為一家軟硬件結合的物聯網平臺企業(yè)。因此本文借助案例分析的方法,通過小米科技的成功轉型案例,研究我國傳統(tǒng)制造型企業(yè)借由物聯網平臺的轉型路徑,并分析其實現轉型過程中的重要創(chuàng)新策略。分析結果表明,小米科技通過軟硬件產品的持續(xù)研發(fā)、創(chuàng)業(yè)孵化器這兩項戰(zhàn)略性舉措,建立智能家居生態(tài)圈,創(chuàng)造了產品和服務的差異化競爭優(yōu)勢。更為重要的是,小米科技重塑了內部組織結構來適應新的業(yè)務與企業(yè)競爭戰(zhàn)略需求,從根本上實現了轉型的突破。最后本文根據案例研究的結果,結合目前我國傳統(tǒng)制造型企業(yè)的現狀,借鑒小米科技的轉型經驗,為我國傳統(tǒng)制造型企業(yè)內部組織形式的變革提供了系統(tǒng)性的方案,以期為我國傳統(tǒng)制造型企業(yè)的轉型提供組織形式創(chuàng)新的參考。
[Abstract]:Due to its wide penetration, Internet of things is praised as the third wave of information technology after computers and the Internet, which has attracted the attention of governments, business and academic circles. However, due to the general absence of industry standards, the development of the Internet of things generally presents a state of disorderly competition. The Internet of things technology system is divided into three levels: perceptual layer, transport layer and application layer. On the one hand, due to the progress of technology in recent years, the hardware cost of sensing layer represented by RFID tags and sensors has been reduced, which provides an opportunity for the rapid development of the Internet of things industry. On the other hand, due to the characteristics of the Internet of things technology system, the Internet of things platform business model will be the future of the Internet of things enterprises can adopt a very important strategic means. In order to deal with the current situation of the industry and gain the first-mover advantage in the future development of the industry, it is of great significance for the Internet of things enterprises to explore several innovative strategies based on the Internet of things platform at this stage. Xiaomi Technology was originally a Android system based on secondary development of mobile phone manufacturers. Later, due to the need of strategic transformation and grasp of the Internet of things industry, gradually developed into a software and hardware integration of the Internet of things platform enterprise. In this paper, with the help of the case study method and the successful transformation case of Xiaomi Technology, this paper studies the transition path of traditional manufacturing enterprises through the Internet of things platform, and analyzes the important innovation strategies in the process of realizing the transformation. The analysis results show that through the continuous development of software and hardware products and the two strategic measures of business incubator, Xiaomi technology has created the competitive advantage of product and service differentiation by establishing the ecological circle of intelligent home. More importantly, Xiaomi Technology has reshaped its internal organizational structure to meet the needs of new business and enterprise competitive strategy, and has fundamentally achieved a breakthrough in transformation. Finally, according to the results of the case study, combined with the current situation of traditional manufacturing enterprises in our country and the experience of Xiaomi technology transformation, this paper provides a systematic scheme for the transformation of internal organizational forms of traditional manufacturing enterprises in China. In order to provide a reference for the transformation of traditional manufacturing enterprises in China.
【學位授予單位】：東南大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.6;F49
本文編號：2415037
[Abstract]:Due to its wide penetration, Internet of things is praised as the third wave of information technology after computers and the Internet, which has attracted the attention of governments, business and academic circles. However, due to the general absence of industry standards, the development of the Internet of things generally presents a state of disorderly competition. The Internet of things technology system is divided into three levels: perceptual layer, transport layer and application layer. On the one hand, due to the progress of technology in recent years, the hardware cost of sensing layer represented by RFID tags and sensors has been reduced, which provides an opportunity for the rapid development of the Internet of things industry. On the other hand, due to the characteristics of the Internet of things technology system, the Internet of things platform business model will be the future of the Internet of things enterprises can adopt a very important strategic means. In order to deal with the current situation of the industry and gain the first-mover advantage in the future development of the industry, it is of great significance for the Internet of things enterprises to explore several innovative strategies based on the Internet of things platform at this stage. Xiaomi Technology was originally a Android system based on secondary development of mobile phone manufacturers. Later, due to the need of strategic transformation and grasp of the Internet of things industry, gradually developed into a software and hardware integration of the Internet of things platform enterprise. In this paper, with the help of the case study method and the successful transformation case of Xiaomi Technology, this paper studies the transition path of traditional manufacturing enterprises through the Internet of things platform, and analyzes the important innovation strategies in the process of realizing the transformation. The analysis results show that through the continuous development of software and hardware products and the two strategic measures of business incubator, Xiaomi technology has created the competitive advantage of product and service differentiation by establishing the ecological circle of intelligent home. More importantly, Xiaomi Technology has reshaped its internal organizational structure to meet the needs of new business and enterprise competitive strategy, and has fundamentally achieved a breakthrough in transformation. Finally, according to the results of the case study, combined with the current situation of traditional manufacturing enterprises in our country and the experience of Xiaomi technology transformation, this paper provides a systematic scheme for the transformation of internal organizational forms of traditional manufacturing enterprises in China. In order to provide a reference for the transformation of traditional manufacturing enterprises in China.
【學位授予單位】：東南大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.6;F49
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