【摘要】：浙報(bào)傳媒花費(fèi)巨資收購邊鋒浩方,這是2012年傳媒界的一件大事。對(duì)于浙報(bào)傳媒收購邊鋒浩方的舉動(dòng),業(yè)界學(xué)界反響不一,有贊成,有反對(duì),有不解。春節(jié)前夕,浙江日?qǐng)?bào)報(bào)業(yè)集團(tuán)社長(zhǎng)高海浩在內(nèi)部網(wǎng)絡(luò)上發(fā)布了一封致全體浙報(bào)人的公開信。公開信對(duì)浙報(bào)傳媒的收購及進(jìn)一步轉(zhuǎn)型戰(zhàn)略構(gòu)想進(jìn)行了深入解讀與闡釋,引起熱議。本刊特發(fā)表這封公開信(略有刪節(jié)),希望對(duì)傳統(tǒng)紙媒的戰(zhàn)略轉(zhuǎn)型有所啟發(fā)。
[Abstract]:Zhejiang newspaper media spent a huge sum of money to buy winger Hao Fang, this is a major event in the media sector in 2012. Zhejiang newspaper media acquisition of winger Hao Fang's action, the industry has received different academic response, there are pros, cons, some puzzles. On the eve of the Spring Festival, Gao Haihao, president of the Zhejiang Daily newspaper Group, posted an open letter to all Zhejiang journalists on the intranet. The open letter deeply interprets and explains the acquisition and further transformation strategy of Zhejiang News Media, which has aroused heated discussion. This special publication of this open letter (slightly abridged), hoping to traditional paper media strategic transformation has inspired.
【作者單位】： 浙江日?qǐng)?bào)報(bào)業(yè)集團(tuán);
【分類號(hào)】：F49;G219.2
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本文編號(hào)：2409115