【摘要】：內(nèi)蒙古聯(lián)通公司主要經(jīng)營移動通信業(yè)務,國內(nèi)、國際固定電話網(wǎng)絡與設施(含本地無線環(huán)路),語音、數(shù)據(jù)、圖像及多媒體通信與信息服務,電信增值業(yè)務,IP(互聯(lián)網(wǎng)協(xié)議)電話業(yè)務等國家批準的其它業(yè)務,以及與通信及信息業(yè)務相關的系統(tǒng)集成等業(yè)務。面對的競爭對手主要是通信兩大運營商：內(nèi)蒙移動公司和內(nèi)蒙電信公司。在當前通信技術沒有較大差距的情況下,各家的營銷策略發(fā)揮著尤為重要的作用。 本文是筆者根據(jù)工作實踐,以商居客戶群為切入點,通過對該類客戶群開展市場分析和調(diào)研,對內(nèi)蒙古聯(lián)通的商居客戶群的營銷策略進行研究,并結合當前的市場情況,提出如何通過細分市場,明確目標用戶的市場定位,采取有效的營銷策略來提升市場業(yè)績。本文研究的目的是根據(jù)內(nèi)蒙古聯(lián)通公司面臨的激烈市場競爭,通過對現(xiàn)有商居客戶群的市場策略分析,找出存在的不足,提出可供參考的相關營銷策略,以便更好的滿足商居客戶群的需求,不斷提升內(nèi)蒙古聯(lián)通商居用戶的市場份額,實現(xiàn)公司對商居用戶提供優(yōu)質服務同時,為公司的經(jīng)營發(fā)展、經(jīng)濟收益作出更大的貢獻。
[Abstract]:Inner Mongolia Unicom mainly engaged in mobile communications, domestic and international fixed telephone networks and facilities (including local wireless loop), voice, data, images and multimedia communications and information services, Telecom Value-added Service (, IP (Internet Protocol) other services approved by countries such as telephone services, as well as systems integration related to communications and information services. The main competitors are the communication two major operators: Inner Mongolia Mobile and Inner Mongolia Telecom. In the current communication technology without a big gap, the various marketing strategies play a particularly important role. This article is based on the work practice, take the commercial residence customer group as the breakthrough point, through carries on the market analysis and the investigation to this kind of customer group, carries on the research to the Inner Mongolia Unicom's commercial residence customer group marketing strategy, and unifies the present market situation, This paper puts forward how to improve the market performance by subdividing the market, defining the market orientation of the target users and adopting effective marketing strategies. According to the fierce market competition faced by Inner Mongolia Unicom, the purpose of this paper is to find out the shortcomings of the market strategy of the existing customers, and to put forward the relevant marketing strategies for reference. In order to better meet the needs of business customers, constantly enhance the market share of Inner Mongolia Unicom merchants, to achieve the company to provide quality services to commercial users, while for the company's business development, economic benefits to make a greater contribution.
【學位授予單位】：內(nèi)蒙古大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F274;F626

【參考文獻】

相關期刊論文 前1條

1 黃波;;電信市場營銷策略研究[J];通信世界;2007年29期

，

本文編號：2267025