【摘要】：經(jīng)濟(jì)發(fā)展和生活水平提高促使消費(fèi)者越來(lái)越注重對(duì)精神文化方面的需求,文化產(chǎn)業(yè)因此迅速發(fā)展起來(lái),黨的十八大正式提出把文化產(chǎn)業(yè)發(fā)展成為國(guó)家的支柱產(chǎn)業(yè),在《“十三五”國(guó)家戰(zhàn)略性新興產(chǎn)業(yè)發(fā)展規(guī)劃》中指出將數(shù)字創(chuàng)意產(chǎn)業(yè)作為重點(diǎn)培育的5個(gè)產(chǎn)值規(guī)模達(dá)10億萬(wàn)元的新興支柱產(chǎn)業(yè)之一,作為數(shù)字產(chǎn)業(yè)重要組成部分的網(wǎng)絡(luò)游戲產(chǎn)業(yè)的重要性不言而喻。PC客戶端網(wǎng)絡(luò)游戲以過(guò)半的占比占據(jù)著主導(dǎo)地位,對(duì)整體產(chǎn)業(yè)的發(fā)展起著決定性的作用。從2000年以來(lái)我國(guó)網(wǎng)絡(luò)游戲的產(chǎn)業(yè)化進(jìn)程到現(xiàn)在也不過(guò)十幾年的時(shí)間,在結(jié)構(gòu)不完善,產(chǎn)業(yè)不成熟,監(jiān)管配套設(shè)施欠缺,行業(yè)的自我修復(fù)能力以及培養(yǎng)開(kāi)發(fā)新需求能力不足的整體情況下,PC網(wǎng)絡(luò)游戲產(chǎn)業(yè)的市場(chǎng)結(jié)構(gòu)卻呈現(xiàn)出壟斷化的畸形現(xiàn)象。壟斷化趨勢(shì)雖然能使得居于優(yōu)勢(shì)地位的PC網(wǎng)絡(luò)游戲企業(yè)實(shí)現(xiàn)規(guī)模經(jīng)濟(jì)以及行業(yè)資源的優(yōu)化配置,對(duì)PC網(wǎng)絡(luò)游戲行業(yè)的發(fā)展起到一定的促進(jìn)作用,不過(guò)我國(guó)PC網(wǎng)絡(luò)游戲產(chǎn)業(yè)當(dāng)前仍然處于產(chǎn)業(yè)成長(zhǎng)期的階段,市場(chǎng)的壟斷化趨勢(shì)對(duì)正常市場(chǎng)競(jìng)爭(zhēng)機(jī)制的破壞有引起行業(yè)壽命縮短的威脅,無(wú)法使整體產(chǎn)業(yè)順利過(guò)渡至成熟期。當(dāng)前國(guó)內(nèi)外對(duì)網(wǎng)絡(luò)游戲的市場(chǎng)格局都有所涉獵,但大都只是提到當(dāng)前的網(wǎng)絡(luò)游戲市場(chǎng)存在寡頭壟斷的這樣一個(gè)事實(shí),并指出了寡頭壟斷化的一些特征,但沒(méi)有具體分析網(wǎng)絡(luò)游戲市場(chǎng)呈現(xiàn)寡頭壟斷的原因,以及寡頭壟斷給網(wǎng)絡(luò)游戲產(chǎn)業(yè)所帶來(lái)的具體影響,也沒(méi)有給出由此產(chǎn)生的問(wèn)題的合理的解決方案。本文利用文獻(xiàn)研究、個(gè)案研究、SCP框架分析以及實(shí)證研究等方法對(duì)當(dāng)前我國(guó)PC客戶端網(wǎng)絡(luò)游戲的市場(chǎng)狀況進(jìn)行了具體分析,通過(guò)數(shù)據(jù)分析得出當(dāng)前我國(guó)PC客戶端網(wǎng)絡(luò)游戲的市場(chǎng)結(jié)構(gòu)為偏壟斷化的壟斷競(jìng)爭(zhēng)市場(chǎng),其市場(chǎng)自身的發(fā)展,政府的鼓勵(lì)和限制政策以及企業(yè)在市場(chǎng)中的經(jīng)營(yíng)行為是導(dǎo)致市場(chǎng)走向壟斷的主要原因。居于壟斷地位的網(wǎng)絡(luò)游戲企業(yè)能憑借規(guī)模經(jīng)濟(jì)和對(duì)優(yōu)勢(shì)資源的占據(jù)來(lái)創(chuàng)造壟斷利潤(rùn),但這種促進(jìn)作用對(duì)處于稚嫩期的產(chǎn)業(yè)來(lái)說(shuō)是相當(dāng)有限的。壟斷化的市場(chǎng)結(jié)構(gòu)不僅會(huì)破壞競(jìng)爭(zhēng)機(jī)制,企業(yè)為了實(shí)現(xiàn)利潤(rùn)最大化會(huì)通過(guò)主導(dǎo)價(jià)格和相互勾結(jié)來(lái)進(jìn)一步地破壞市場(chǎng)機(jī)制,最終導(dǎo)致市場(chǎng)失靈,這對(duì)整體行業(yè)的發(fā)展是相當(dāng)不利的。由于整體產(chǎn)業(yè)發(fā)展的不成熟,市場(chǎng)機(jī)制不完善,缺乏自我修復(fù)和自我更新的能力,因此通過(guò)法律監(jiān)管、政府規(guī)制和企業(yè)自律的方法把PC客戶端網(wǎng)絡(luò)游戲產(chǎn)業(yè)重新拉回產(chǎn)業(yè)成長(zhǎng)期所正常具有的市場(chǎng)結(jié)構(gòu)能更好地實(shí)現(xiàn)產(chǎn)業(yè)的可持續(xù)發(fā)展。
[Abstract]:Economic development and the improvement of living standards have prompted consumers to pay more and more attention to the spiritual and cultural needs. As a result, the cultural industry has developed rapidly. The 18th National Congress of the Party formally proposed to develop the cultural industry into a pillar industry of the country. In the "13th Five-Year Plan" of the National Strategic emerging Industry Development Plan, it was pointed out that the digital creative industry is one of the five emerging pillar industries with a production value of 10 million yuan. As an important part of the digital industry, the importance of the online game industry is self-evident. PC client network games occupy a dominant position with more than half, and play a decisive role in the development of the whole industry. Since 2000, the industrialization process of online games in our country has not been more than ten years. The structure is not perfect, the industry is not mature, and there is a lack of supporting facilities for supervision. The ability of self-repair and the lack of the ability to develop new demand in the industry as a whole, the market structure of PC online game industry presents a phenomenon of monopolization. Although the trend of monopoly can make PC network game enterprise realize scale economy and optimize allocation of industry resources, it can promote the development of PC network game industry. However, the PC online game industry in our country is still in the stage of industry growth at present. The monopoly trend of the market threatens to shorten the service life of the normal market competition mechanism, and it cannot make the whole industry transition smoothly to maturity. At present, the market pattern of online games has been dabbled in at home and abroad, but most of them only mention the fact that there is oligopoly in the current online game market, and point out some characteristics of oligopoly. However, there is no specific analysis of the reasons for the oligopoly in the online game market, the specific impact of oligopoly on the online game industry, and the reasonable solution to the problems arising therefrom. This paper makes use of literature research, case study, SCP framework analysis and empirical research to analyze the current market situation of PC client online games in China. Through data analysis, it is concluded that the current market structure of PC client network games in China is a monopoly competition market, and the development of the market itself. The government's policy of encouragement and restriction and the business behavior of enterprises in the market are the main reasons that lead the market to monopolize. Online game enterprises in monopoly position can create monopoly profits by means of economies of scale and the occupation of superior resources, but this kind of promotion is quite limited to the industry in its infancy. The monopolized market structure not only destroys the competitive mechanism, but also leads to the failure of the market by leading prices and colluding with each other in order to maximize profits. This is quite unfavorable to the development of the industry as a whole. Due to the immaturity of the overall industrial development, the imperfect market mechanism, and the lack of the ability to self-repair and self-renew, they are regulated by law. The methods of government regulation and enterprise self-discipline can bring the PC client network game industry back to the normal market structure of the industry growth period, which can better realize the sustainable development of the industry.
【學(xué)位授予單位】：重慶工商大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F49

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 高嘉陽(yáng);;網(wǎng)絡(luò)游戲產(chǎn)業(yè)的政府行為與企業(yè)市場(chǎng)決策[J];學(xué)術(shù)研究;2015年03期

2 安景文;王曉川;;我國(guó)網(wǎng)絡(luò)游戲產(chǎn)業(yè)市場(chǎng)結(jié)構(gòu)與進(jìn)入壁壘分析[J];商業(yè)時(shí)代;2013年13期

3 鄒燕;劉超;;壟斷對(duì)市場(chǎng)價(jià)格及社會(huì)公平的影響研究[J];財(cái)經(jīng)理論與實(shí)踐;2012年06期

4 李劍;王茜;;論反壟斷法在市場(chǎng)經(jīng)濟(jì)中的價(jià)值意蘊(yùn)[J];當(dāng)代法學(xué);2012年05期

5 馬瑩瑩;;對(duì)網(wǎng)絡(luò)游戲產(chǎn)業(yè)同質(zhì)化現(xiàn)象的分析[J];科技和產(chǎn)業(yè);2012年08期

6 馬軍;徐靜珍;;中國(guó)網(wǎng)絡(luò)游戲產(chǎn)業(yè)集中度分析[J];河北聯(lián)合大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2012年01期

7 劉拓知;戴增輝;;中國(guó)網(wǎng)絡(luò)游戲產(chǎn)業(yè)發(fā)展研究[J];中國(guó)證券期貨;2010年04期

8 涂銳;;從騰訊游戲看網(wǎng)絡(luò)游戲差異化競(jìng)爭(zhēng)策略[J];東南傳播;2009年09期

9 劉震;董政;王魯川;;基于SCP分析框架的我國(guó)網(wǎng)絡(luò)游戲產(chǎn)業(yè)分析[J];北方經(jīng)濟(jì);2009年02期

10 畢晨飛;;基于古諾模型的我國(guó)網(wǎng)絡(luò)游戲廠商橫向兼并與聯(lián)盟優(yōu)化選擇[J];哈爾濱商業(yè)大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2008年04期

相關(guān)重要報(bào)紙文章 前3條

1 張書(shū)樂(lè);;網(wǎng)絡(luò)游戲產(chǎn)業(yè)進(jìn)入破冰關(guān)鍵期[N];人民郵電;2015年

2 金朝力;;中國(guó)網(wǎng)絡(luò)游戲初現(xiàn)壟斷格局[N];北京商報(bào);2010年

3 舒晴;;網(wǎng)絡(luò)游戲市場(chǎng)寡頭經(jīng)濟(jì)初見(jiàn)端倪[N];中國(guó)改革報(bào);2004年

相關(guān)博士學(xué)位論文 前1條

1 聶慶璞;基于產(chǎn)業(yè)組織理論SCP范式的我國(guó)網(wǎng)絡(luò)游戲產(chǎn)業(yè)研究[D];中南大學(xué);2012年

相關(guān)碩士學(xué)位論文 前7條

1 付鵬;騰訊公司品牌競(jìng)爭(zhēng)力研究[D];景德鎮(zhèn)陶瓷學(xué)院;2014年

2 馬瑩瑩;同質(zhì)化競(jìng)爭(zhēng)下中國(guó)網(wǎng)絡(luò)游戲的發(fā)展策略研究[D];陜西科技大學(xué);2013年

3 李彬;我國(guó)網(wǎng)絡(luò)游戲產(chǎn)業(yè)的經(jīng)濟(jì)性進(jìn)入壁壘研究[D];上海師范大學(xué);2012年

4 宋瑋;中國(guó)網(wǎng)絡(luò)游戲產(chǎn)業(yè)發(fā)展研究[D];首都經(jīng)濟(jì)貿(mào)易大學(xué);2012年

5 葉恒;中國(guó)網(wǎng)絡(luò)游戲產(chǎn)業(yè)的產(chǎn)業(yè)組織理論分析[D];湖南師范大學(xué);2010年

6 尚慧;中國(guó)網(wǎng)絡(luò)游戲產(chǎn)業(yè)發(fā)展現(xiàn)狀研究[D];河南大學(xué);2009年

7 章恩偉;我國(guó)網(wǎng)絡(luò)游戲產(chǎn)業(yè)的經(jīng)濟(jì)學(xué)分析[D];上海海事大學(xué);2005年

，

本文編號(hào)：2168799