【摘要】：隨著大數(shù)據(jù)技術(shù)的迅猛發(fā)展與應(yīng)用,互聯(lián)網(wǎng)企業(yè)經(jīng)營策略逐漸成為商業(yè)模式研究中新的研究方向,互聯(lián)網(wǎng)企業(yè)商業(yè)模式創(chuàng)新路徑成為理論界與企業(yè)界關(guān)注的熱點議題。結(jié)合已有研究,通過對互聯(lián)網(wǎng)企業(yè)商業(yè)模式創(chuàng)新文獻的理論分析與述評,基于分化的視角指出互聯(lián)網(wǎng)企業(yè)商業(yè)模式創(chuàng)新內(nèi)在邏輯機制。研究表明:分化驅(qū)使互聯(lián)網(wǎng)企業(yè)通過預(yù)測消費者行為模式而得以服務(wù)創(chuàng)新,通過獲得超額的消費者價值實現(xiàn)競爭力創(chuàng)新,且在大數(shù)據(jù)的支撐下,消費價值得以創(chuàng)新。同時,互聯(lián)網(wǎng)企業(yè)商業(yè)模式創(chuàng)新的路徑主要有:創(chuàng)新互聯(lián)網(wǎng)企業(yè)價值訴求、再造互聯(lián)網(wǎng)企業(yè)業(yè)務(wù)流程、升級互聯(lián)網(wǎng)企業(yè)收益模式和重構(gòu)互聯(lián)網(wǎng)企業(yè)戰(zhàn)略協(xié)同效應(yīng)。
[Abstract]:With the rapid development and application of big data technology, Internet business strategy has gradually become a new research direction in the research of business model. Based on the previous research, this paper points out the internal logical mechanism of Internet business model innovation from the perspective of differentiation through the theoretical analysis and review of the literature on business model innovation of Internet enterprises. The research shows that differentiation drives Internet enterprises to innovate in service by predicting consumer behavior patterns, and to achieve competitive innovation by obtaining excess consumer value, and under the support of big data, consumer value can be innovated. At the same time, the ways to innovate the business model of Internet enterprises are as follows: innovating the value demands of Internet enterprises, reinventing the business processes of Internet enterprises, upgrading the profit models of Internet enterprises and reconstructing the strategic synergy effects of Internet enterprises.
【作者單位】： 江西服裝學(xué)院;國網(wǎng)江西省電力公司宜春供電分公司;
【基金】：江西省教育廳科學(xué)技術(shù)研究項目“基于大數(shù)據(jù)的互聯(lián)網(wǎng)商業(yè)模式創(chuàng)新研究”(項目編號:GJJ151181)
【分類號】：F49

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