發(fā)布時間：2018-06-01 16:49

  本文選題：互聯(lián)網(wǎng) + 低俗網(wǎng)站�。� 參考：《北京郵電大學》2012年博士論文

【摘要】：近些年,治理和規(guī)范互聯(lián)網(wǎng)內(nèi)容的呼聲在國內(nèi)和國際上都不絕于耳。在我國,隨著互聯(lián)網(wǎng)的蓬勃崛起,越來越多的監(jiān)管組織機構開始建立,相關法律法規(guī)等措施也陸續(xù)頒布實施,但監(jiān)管的效果卻并不令人感到非常滿意,網(wǎng)絡空間中依舊充斥著大量的低俗內(nèi)容�；ヂ�(lián)網(wǎng)在中國的規(guī)模和影響力的迅猛發(fā)展,網(wǎng)民群體的年輕化特點,都向全社會提出了嚴峻挑戰(zhàn),互聯(lián)網(wǎng)低俗內(nèi)容監(jiān)管的緊迫性和必要性都顯得格外突出。 互聯(lián)網(wǎng)低俗內(nèi)容的監(jiān)管研究并不新鮮,本文之所以選擇這個領域進行研究,是因為當下互聯(lián)網(wǎng)用戶依舊經(jīng)常被該類信息內(nèi)容所影響,互聯(lián)網(wǎng)低俗內(nèi)容問題并未得到有效解決。而從文獻來看,研究多從社會學、法學、信息學、倫理學等某一視角切入,對其領域的“監(jiān)管措施”存在的不足進行分析和優(yōu)化,鮮有文獻通盤考慮低俗內(nèi)容監(jiān)管存在的問題癥結,而這往往是制約監(jiān)管效果的核心問題。 因此,本文從探討當下我國低俗網(wǎng)站監(jiān)管失效的癥結入手,發(fā)現(xiàn)網(wǎng)絡用戶瀏覽低俗網(wǎng)站的風險成本過低和低俗網(wǎng)站發(fā)現(xiàn)概率過低是限制低俗網(wǎng)站監(jiān)管效果的短板,進而提出低俗網(wǎng)站用戶感知風險和訪問行為兩個科學問題。從感知風險和訪問行為兩個視角,本文深入研究“低俗網(wǎng)站及其用戶”這一對象系統(tǒng)在我國現(xiàn)階段的特點和狀態(tài),探討反映對象系統(tǒng)特征的變量之問的關系及變量值的演變規(guī)律,并基于研究結論對低俗網(wǎng)站及用戶的監(jiān)管短板給出建議。 從博弈論的維度,本文對低俗內(nèi)容的來源——低俗網(wǎng)站以及低俗內(nèi)容的去向——互聯(lián)網(wǎng)用戶,和以政府為主的監(jiān)管方的相關行為進行探討研究,在上述三者之間分別建立博弈模型,討論低俗內(nèi)容監(jiān)管存在的短板,探尋我國低俗網(wǎng)站和用戶監(jiān)管失效的癥結。本文將感知風險理論引入到低俗網(wǎng)站治理中來,梳理了國內(nèi)網(wǎng)絡用戶在瀏覽低俗網(wǎng)站時的感知風險組成、強度及其對行為影響的結構模型。基于專門小組的測量方式獲取樣本對包括低俗網(wǎng)站在內(nèi)的各類網(wǎng)站的訪問行為數(shù)據(jù),本文探討了“瀏覽低俗內(nèi)容”這一特定任務環(huán)境下的消費者網(wǎng)站跳轉行為,對網(wǎng)絡用戶對低俗網(wǎng)站的訪問行為特征、低俗網(wǎng)站的訪問路徑進行了深入分析,并根據(jù)低俗網(wǎng)站的被訪問特征構建了低俗網(wǎng)站判別模型。本文還對“低俗內(nèi)容”查詢行為所涉及的檢索詞進行探討,分析了檢索詞的特征和規(guī)律,更加翔實的掌握低俗網(wǎng)站搜索引擎SEM推廣策略。最后,基于以上網(wǎng)絡用戶關于低俗網(wǎng)站的感知風險和訪問行為規(guī)律給到了低俗內(nèi)容監(jiān)管的對策建議。
[Abstract]:In recent years, governance and regulation of Internet content in the domestic and international voices are endless. In China, with the rapid rise of the Internet, more and more regulatory organizations have been established, and relevant laws and regulations have been promulgated and implemented, but the effect of supervision is not very satisfactory. Cyberspace is still full of a lot of vulgar content. The rapid development of the scale and influence of the Internet in China, the characteristics of the youth of the Internet group, all put forward a severe challenge to the whole society, and the urgency and necessity of the supervision of the vulgar content of the Internet are particularly prominent. The research on the regulation of Internet vulgar content is not new. The reason why this paper chooses this field to study is that Internet users are still often influenced by this kind of information content and the problem of Internet vulgar content has not been effectively solved. From the literature point of view, the research focuses on sociology, law, informatics, ethics and so on, and analyzes and optimizes the shortcomings of the "regulatory measures" in its field. There are few documents considering the problem of the regulation of vulgar content, which is the core problem that restricts the effect of supervision. Therefore, this paper starts with discussing the crux of the ineffective supervision of the vulgar websites in our country, and finds that the low risk cost of browsing the vulgar websites and the too low probability of discovering the vulgar websites are the short boards to limit the effect of the supervision of the vulgar websites. And then put forward two scientific problems: perceived risk and access behavior of vulgar website users. From the perspective of perceived risk and access behavior, this paper deeply studies the characteristics and status of the object system of "vulgar website and its users" in our country at the present stage. This paper discusses the relationship between variables which reflect the characteristics of the object system and the evolution law of variable values, and based on the conclusions of the study, gives some suggestions for the supervision of vulgar websites and users. From the perspective of game theory, this paper probes into the origin of vulgar content, the source of vulgar content, and the destination of vulgar content, Internet users, and the related behaviors of government dominated regulators. A game model is established between the above three to discuss the shortcomings of the regulation of vulgar content, and to explore the crux of the failure of our country's vulgar website and user supervision. This paper introduces the theory of perceived risk into the governance of vulgar websites, combing the structure model of perceived risk composition, intensity and its influence on behavior of domestic network users when browsing vulgar websites. Based on the measurement method of the panel to obtain the data of the sample access behavior to various websites, including vulgar websites, this paper discusses the behavior of consumer websites jumping in the context of "browsing vulgar content", which is a specific task environment. In this paper, the characteristics of Internet users' visit behavior to vulgar websites and the access paths of vulgar websites are deeply analyzed, and the discriminant model of vulgar websites is constructed according to the visited characteristics of vulgar websites. This paper also discusses the key words involved in the inquiry behavior of "vulgar content", analyzes the characteristics and rules of the search words, and grasps the popularizing strategy of the SEM search engine of the vulgar website. Finally, based on the above network users' perception of the risk of vulgar websites and access behavior law to the vulgar content supervision countermeasures and suggestions.
【學位授予單位】：北京郵電大學
【學位級別】：博士
【學位授予年份】：2012
【分類號】：F49;F224

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