本文選題：融合網(wǎng)絡 + 流量�。� 參考：《北京郵電大學》2013年博士論文

【摘要】：2012年全球互聯(lián)網(wǎng)用戶約24億戶、智能手機約11億臺,其中 大部分客戶通過固定或移動數(shù)據(jù)業(yè)務接入互聯(lián)網(wǎng)。全球大部分電信運 營商的核心網(wǎng)絡已逐步實現(xiàn)IP化。因此,無論是用戶接入層面還是 核心網(wǎng)絡層面,數(shù)據(jù)流量已經(jīng)成為電信產(chǎn)業(yè)價值的核心。目前,國內(nèi) 外專家、學者對于電信產(chǎn)業(yè)的客戶價值、價值鏈等理論的研究很多, 但關(guān)于數(shù)據(jù)流量及其價值的理論研究和定量分析當前不很豐富,關(guān)于 固定網(wǎng)絡、移動網(wǎng)絡和FMC融合網(wǎng)絡的數(shù)據(jù)流量價值因素論述不多、 對比分析和量化測算不足,對網(wǎng)絡流量價值提升機制的分析也較少。 因此本文基于FMC融合網(wǎng)絡分析,從數(shù)據(jù)流量的著眼點研究價值提升 是一個較新的視角和領域。本文對“FMC融合網(wǎng)絡”的概念、特點、關(guān)鍵技術(shù)、典型應用和 流量價值進行分析,對固網(wǎng)、移網(wǎng)的數(shù)據(jù)業(yè)務、流量價值、提升機制 進行了研究、量化測算,主要有三點創(chuàng)新：一、構(gòu)建了FMC網(wǎng)絡數(shù)據(jù)流量價值模型本文參考“客戶讓渡價值理論”及其它客戶價值有關(guān)的文獻成果, 提出流量價值概念模型,對變量之間的關(guān)系提出相應的研究假設。通 過設計、修改、發(fā)放和回收調(diào)查問卷、收集整理數(shù)據(jù)及實證分析,建 立了“流量價值”模型。這一模型,突破了傳統(tǒng)的電信產(chǎn)業(yè)價值模式, 從較新的角度對影響流量的價值組成因素進行建模和細化分析。二、對固定、移動、FMC網(wǎng)絡的流量價值進行分析、測算本文結(jié)合訪談法、問卷法、系統(tǒng)抽樣法、資料分析法對市場調(diào)查、 業(yè)務資費、運營商現(xiàn)網(wǎng)運行數(shù)據(jù)進行收集,對固定網(wǎng)絡數(shù)據(jù)業(yè)務用戶 的行為偏好、用戶流量進行了關(guān)聯(lián)分析；對移動網(wǎng)絡流量價值和移動 用戶的數(shù)據(jù)使用量進行了回歸分析,對FMC融合數(shù)據(jù)業(yè)務產(chǎn)品進行了 流量價值分析。本文創(chuàng)新地提出將收入與流量之比所反映出的平均價 格(元/GB))定義為通信網(wǎng)絡“流量價值”,并以此為出發(fā)點進行相 關(guān)的思考、測算和分析。測算出某基礎電信運營商固網(wǎng)平均流量價值 為0.40元/GB, FMC典型應用的流量價值為9.40元／GB,移動網(wǎng)絡平 均流量價值為0.69元/MB(均為2011年數(shù)據(jù)),并分別歸納出其流量 價值測算公式。這應對數(shù)據(jù)流量價值的具體化研究和分析,提供較新 的思路、可比方法和參考數(shù)據(jù)。三、提出了FMC網(wǎng)絡數(shù)據(jù)流量價值提升機制本文通過對價值關(guān)系、價值創(chuàng)造的分析,提出了“FMC網(wǎng)絡流量 價值提升機制”。同時,針對四類典型數(shù)據(jù)流量業(yè)務需求的特點,細 化了流量價值應用模型,對電信運營商的價值策略和定位進行了重點 分析,并提出流量價值提升策略建議。
[Abstract]:About 2.4 billion Internet users and 1.1 billion smartphones worldwide in 2012 Most customers access the Internet through fixed or mobile data services. Most of the world's telecommunications transportation The core network of doing business has gradually realized IP. Therefore, whether the user access level or At the core network level, data traffic has become the core of telecom industry value. At present, in the country Foreign experts and scholars have done a lot of research on the theory of customer value and value chain in the telecommunications industry. However, the theoretical research and quantitative analysis on data flow and its value are not very rich at present. The data traffic value factors of fixed network, mobile network and FMC fusion network are not discussed much. The comparative analysis and quantitative measurement are insufficient, and the analysis of network traffic value promotion mechanism is also less. Therefore, based on the analysis of FMC fusion network, this paper promotes the value of data traffic research from the point of view of data flow. Is a relatively new perspective and field. In this paper, the concept, characteristics, key technologies, typical applications and applications of "FMC fusion network" are discussed. Traffic value analysis, fixed network, transfer network data services, traffic value, promotion mechanism In this paper, there are three main innovations: first, we construct the FMC network data flow value model. This paper refers to the "customer transfer value theory" and other related literature results. A conceptual model of flow value is proposed, and the corresponding research hypotheses are put forward for the relationship between variables. Pass Design, modify, distribute and recycle questionnaires, collect and organize data and empirical analysis, build A model of "flow value" was established. This model breaks through the traditional value model of the telecommunications industry. In this paper, the value components of the flow are modeled and analyzed from a new point of view. Second, the flow value of fixed, mobile FMC network is analyzed, and combined with interview method, questionnaire method, systematic sampling method and data analysis method, this paper calculates the market survey. Service rate, operator current network operation data collection, fixed network data service users Behavior preference, user traffic correlation analysis; the mobile network traffic value and mobility A regression analysis of the amount of data used by the user is carried out, and the product of the FMC data integration business is analyzed. Flow value analysis. This paper innovates the average price reflected by the ratio of income to flow. The grid is defined as the "traffic value" of the communication network, and this is taken as the starting point. Thinking, measuring and analyzing. Calculating the average flow value of a basic telecom operator's fixed network It's 0.40 yuan per GB. the typical FMC application has a traffic value of 9.40 yuan per GB. mobile network leveling. The average flow value is 0.69 yuan / MBb (all for 2011 data), and its flow is summed up respectively. Value calculation formula. This should provide new research and analysis of the value of data traffic. The train of thought, comparable methods and reference data. Third, this paper puts forward the mechanism of enhancing the value of FMC network data traffic. Based on the analysis of value relation and value creation, this paper puts forward the "FMC network traffic". Value promotion mechanism. At the same time, according to the characteristics of four typical data traffic services, Based on the application model of traffic value, this paper focuses on the value strategy and positioning of telecom operators. Analyze, and put forward the flow value promotion strategy suggestion.
【學位授予單位】：北京郵電大學
【學位級別】：博士
【學位授予年份】：2013
【分類號】：F626

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