本文選題：3G + 業(yè)務創(chuàng)新　； 參考：《內蒙古大學》2013年碩士論文

【摘要】：中國的移動通信產業(yè)經歷了從無到有,從小到大,由弱到強的艱辛歷程,經過了20多年的發(fā)展,形成了相對完善的產業(yè)鏈,從早期的模擬時代過渡到數(shù)字時代,到如今的3G數(shù)據(jù)時代。為了在3G時代能夠展開全球競爭,國家針對3G業(yè)務發(fā)展進行了再次的電信運營商重組,形成了分別掌握三大主流3G技術標準的三大電信運營商競爭的格局。 然而,中國移動通信市場具有規(guī)模和多樣性等特點。作為全球最大的電信市場,存在著諸多因素的影響如：人口,地域,科技化,公司構架等。面對復雜多變的市場,電信運營商如何選擇目標客戶群體,并通過相關的客戶策略及市場策略將其轉化為競爭優(yōu)勢,將成為為移動通信服務商的首要問題。作為移動通信領域的佼佼者——中國電信如何面對3G市場帶來的挑戰(zhàn),已經成為中國電信集團公司首要解決的關鍵問題。如何針對企業(yè)自身狀況制定合理的市場及運營策略,需要我們更加深入思考與研究。 本文運用了市場營銷學、核心競爭力理論、運營管理等相關知識,通過對國內外3G市場形勢、運營現(xiàn)狀進行了深入的分析和對比,同時對中國電信內蒙古分公司在行業(yè)競爭中所具備的優(yōu)勢、劣勢作了客觀的闡述,以幫助中電信內蒙古公司發(fā)現(xiàn)制約其3G業(yè)務發(fā)展的問題。最后提出中國電信內蒙古分公司在3G業(yè)務的市場運營中應該采取差異化策略、細分市場策略以及市場總體發(fā)展策略,以搶占先機,提高市場占有率,為企業(yè)創(chuàng)造更大的利潤。
[Abstract]:China's mobile communication industry has experienced a difficult process from scratch to existence, from small to large, from weak to strong. After more than 20 years of development, it has formed a relatively perfect industrial chain, from the early analog era to the digital era. To today's 3G data age. In order to carry out the global competition in the 3G era, the state reorganized the telecom operators for the development of 3G services, and formed the pattern of competition among the three major 3G technical standards. However, the Chinese mobile communication market has the characteristics of scale and diversity. As the world's largest telecommunications market, there are many factors such as population, geography, technology, corporate structure and so on. Facing the complex and changeable market, how to select the target customer group and turn it into competitive advantage through the relevant customer strategy and market strategy will become the primary problem for the mobile communication service provider. As a leader in the field of mobile communication, how to face the challenges brought by 3G market has become the key problem to be solved by China Telecom Group Corporation. How to make reasonable market and operation strategy according to the enterprise's own condition needs us to think and study more deeply. Based on the relevant knowledge of marketing, core competitiveness theory, operation management and so on, this paper makes a deep analysis and comparison of 3G market situation and operation status at home and abroad. At the same time, the advantages and disadvantages of China Telecom Inner Mongolia Branch in the industry competition are described objectively to help China Telecom Inner Mongolia Company find out the problems that restrict the development of its 3G business. Finally, the paper points out that China Telecom Inner Mongolia Branch should adopt differentiation strategy, market segmentation strategy and overall market development strategy in order to seize the first opportunity, increase market share and create more profits for enterprises.
【學位授予單位】：內蒙古大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F274;F626

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本文編號：1911140