本文選題：車聯(lián)網(wǎng)產(chǎn)品 + 持續(xù)使用意愿　； 參考：《吉林大學(xué)》2017年碩士論文

【摘要】：經(jīng)濟(jì)和科技的進(jìn)步為社會的發(fā)展提供了無限的可能,收入水平的提升促使人們越來越追求舒適、便捷的生活,汽車需求量的大幅增加可以很好的說明這一點。汽車用戶大幅增長隨之而來的就是道路擁堵、交通安全等方面的問題。互聯(lián)網(wǎng)時代背景下,智能化的發(fā)展不僅在生產(chǎn)工作中發(fā)揮作用,生活中的智能化也在逐步推廣。面對人們?nèi)找娓哔|(zhì)量、多樣化的生活需求,以及交通問題的日益嚴(yán)峻,車聯(lián)網(wǎng)概念應(yīng)運而生,車聯(lián)網(wǎng)的相關(guān)產(chǎn)品設(shè)備也慢慢得到更多運用[1]。通過大量的閱讀文獻(xiàn),發(fā)現(xiàn)在車聯(lián)網(wǎng)相關(guān)產(chǎn)品設(shè)備逐步取得進(jìn)步,用戶逐步增加的同時,車聯(lián)網(wǎng)產(chǎn)品在實際使用的過程中也反映出了用戶對車聯(lián)網(wǎng)產(chǎn)品的認(rèn)知缺乏、用戶需求無法很好得到滿足進(jìn)而導(dǎo)致持續(xù)使用率低等問題。而目前學(xué)者們對車聯(lián)網(wǎng)的研究當(dāng)中幾乎沒有專門研究用戶對車聯(lián)網(wǎng)產(chǎn)品的持續(xù)使用意愿。在對車聯(lián)網(wǎng)以及車聯(lián)網(wǎng)產(chǎn)品的相關(guān)信息有了更深入了解的基礎(chǔ)上,本文對車聯(lián)網(wǎng)產(chǎn)品這一概念進(jìn)行清晰的界定,并分析研究車聯(lián)網(wǎng)產(chǎn)品的特性、發(fā)展和使用現(xiàn)狀。再通過問卷調(diào)查、深度訪談、信息資料查閱,了解用戶對車聯(lián)網(wǎng)產(chǎn)品相關(guān)服務(wù)需求以及對現(xiàn)有車聯(lián)網(wǎng)產(chǎn)品服務(wù)功能的使用態(tài)度和持續(xù)使用意愿。能夠真實的體現(xiàn)消費者對產(chǎn)品或服務(wù)的滿意程度和主觀感情就是消費者的持續(xù)使用意愿[2],諸多學(xué)者在各個領(lǐng)域都有相關(guān)研究,本文所要進(jìn)行的研究就是關(guān)于影響用戶持續(xù)使用車聯(lián)網(wǎng)產(chǎn)品的因素�；诒疚难芯繉ο蟮奶攸c,在學(xué)習(xí)了技術(shù)接受模型、期望確認(rèn)理論相關(guān)內(nèi)容的基礎(chǔ)上構(gòu)建了本文的研究模型。最后,對所收集的相關(guān)數(shù)據(jù)資料進(jìn)行分析研究,具體的研究結(jié)論主要分為以下幾個方面:第一,用戶所了解的車聯(lián)網(wǎng)產(chǎn)品知識,身邊參考群體傳遞的信息,以及銷售人員的宣傳引導(dǎo)這些因素會影響用戶的感知有用性、感知易用性。用戶體驗到的車聯(lián)網(wǎng)產(chǎn)品的有用程度和易用程度越高,其對車聯(lián)網(wǎng)產(chǎn)品的使用態(tài)度就會越積極,進(jìn)而對用戶的持續(xù)使用意愿也會產(chǎn)生影響。第二,用戶由于存在學(xué)歷、收入、所在地域等不同的特征,其對車聯(lián)網(wǎng)產(chǎn)品的持續(xù)使用意愿也存在一定的差異。第三,用戶獲得車聯(lián)網(wǎng)產(chǎn)品主要有兩種方式,即購車自帶和自己購買安裝。在通過不同方式獲得車聯(lián)網(wǎng)產(chǎn)品的情況下,用戶所接收的產(chǎn)品知識等也會存在差異,這對用戶的使用態(tài)度和最終持續(xù)使用意愿都會產(chǎn)生直接或間接的影響。針對以上幾點,本文從提高用戶對車聯(lián)網(wǎng)產(chǎn)品認(rèn)知;增強(qiáng)個性化功能設(shè)定,拓寬業(yè)務(wù)范圍;共同構(gòu)建行業(yè)規(guī)范和標(biāo)準(zhǔn)這三個方面提出相關(guān)對策建議,通過加強(qiáng)用戶對車聯(lián)網(wǎng)產(chǎn)品的認(rèn)知度、為用戶提供可選擇的個性化的服務(wù)類型,提高用戶對車聯(lián)網(wǎng)產(chǎn)品的持續(xù)使用意愿。此外,車聯(lián)網(wǎng)相關(guān)行業(yè)標(biāo)準(zhǔn)和規(guī)范的制定將為車聯(lián)網(wǎng)總體的發(fā)展建立保障體系。
[Abstract]:The progress of economy and technology provides unlimited possibilities for the development of society. The improvement of income level urges people to pursue more and more comfortable and convenient life. The large increase of automobile demand can explain this very well. The huge increase in the number of car users is followed by road congestion, traffic safety and other problems. Under the background of Internet era, the development of intelligence not only plays an important role in production, but also popularizes intelligentization in daily life. In the face of people's increasingly high quality, diversified life needs, and increasingly serious traffic problems, the concept of car networking came into being, and the related products and equipment of vehicle networking were gradually used more and more [1]. Through a large number of reading documents, it is found that while the related products and equipments have made progress step by step and the number of users has gradually increased, the process of actual use of the vehicle networking products also reflects the lack of awareness of the vehicle networking products. User needs can not be well met, resulting in low persistent utilization rate and other problems. At present, there is almost no research on the willingness of users to use the vehicle networking products. On the basis of a deeper understanding of the vehicle networking and the related information of the vehicle networking products, this paper defines the concept of the vehicle networking product clearly, and analyzes the characteristics, development and application status of the vehicle networking product. Through questionnaire survey, in-depth interview and information reference, we can find out the users' demand for the related services of the vehicle networking products, as well as their attitude and willingness to use the service function of the existing car networking products. The degree of satisfaction and subjective feelings of consumers for products or services can be truly reflected in the consumer's willingness to continue to use [2]. Many scholars have related studies in various fields. The research to be carried out in this paper is about the factors that affect the continuous use of car networking products. Based on the characteristics of the research object, the research model of this paper is constructed on the basis of studying the technology acceptance model and expecting to confirm the relevant contents of the theory. Finally, the relevant data collected are analyzed and studied. The specific conclusions are divided into the following aspects: first, the knowledge of the vehicle network products that users know, the information transmitted by the reference groups around them, These factors will affect the user's perceived usefulness and perceived ease of use. The higher the degree of usefulness and ease of use of the vehicle networking products experienced by the user, the more positive the attitude towards the use of the networked products will be, which will also have an impact on the users' willingness to use continuously. Second, due to the existence of different characteristics, such as education, income, location and other characteristics, there are some differences in the willingness of users to continue to use the car networking products. Third, there are two main ways for users to get car networking products, that is, to buy their own cars and install their own. In the case of obtaining the networked products through different ways, the knowledge of the products received by the users will also be different, which will have a direct or indirect impact on the users' attitude to use and their final willingness to use continuously. In view of the above points, this paper puts forward the relevant countermeasures and suggestions from three aspects: improving the users' cognition of the car networking products, enhancing the personalized function setting, widening the scope of business, and jointly constructing the industry norms and standards. By strengthening the users' awareness of the car networking products, the users can be provided with personalized service types that can be selected, so as to improve the users' willingness to use the car networking products continuously. In addition, the establishment of industry standards and norms for the overall development of vehicle networking will establish a guarantee system.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F713.55;F49;F426.471

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