本文選題：自我建構(gòu) + 網(wǎng)絡(luò)知識分享��； 參考：《清華大學(xué)》2014年博士論文

【摘要】：自我建構(gòu)是解釋個體如何認知自我的重要理論。依存型自我建構(gòu)將自我置于社會關(guān)系網(wǎng)絡(luò)之中；獨立型自我建構(gòu)將自我視為與他人相分離的獨立實體。在基于網(wǎng)絡(luò)的知識分享服務(wù)上，自我建構(gòu)深刻影響著用戶的分享動機、人際信任和分享行為。對用戶自我建構(gòu)的深入了解，對于網(wǎng)絡(luò)知識分享服務(wù)的管理與設(shè)計有重要的意義。鑒于國內(nèi)外知識分享學(xué)界對自我建構(gòu)的研究剛剛起步，本研究提出以下目標：（1）建立自我建構(gòu)影響網(wǎng)絡(luò)知識分享的理論模型；（2）驗證自我建構(gòu)對網(wǎng)絡(luò)知識分享過程和分享行為的影響；（3）為網(wǎng)絡(luò)知識分享服務(wù)提供建議。 研究分為兩個階段。第一階段對自我建構(gòu)和網(wǎng)絡(luò)知識分享的重要研究進行了綜述，在此基礎(chǔ)上建立了自我建構(gòu)影響網(wǎng)絡(luò)知識分享的理論模型，并提出假設(shè)。第二階段通過三個實驗驗證理論模型和假設(shè)。 實驗一探討企業(yè)員工的自我建構(gòu)對知識分享媒介選擇的影響。對比了在線知識庫服務(wù)（WIKI）和社會化問答服務(wù)（QA），通過情境實驗調(diào)查了232名企業(yè)員工。結(jié)果發(fā)現(xiàn)：（1）依存型自我建構(gòu)的員工與組外成員分享知識時，，WIKI比QA激發(fā)了更多的分享動機、自我效能和分享意愿；（2）對于依存型員工的組內(nèi)分享，以及獨立型員工的組內(nèi)和組外分享，兩種媒介都能提供較好的支持。 實驗二基于上述結(jié)果，推論依存型自我建構(gòu)個體與親密他人的分享較少受到媒介差異的影響。實驗對比了即時消息系統(tǒng)和面對面兩種媒介。40名中國學(xué)生（依存型）和40名德國學(xué)生（獨立型）參與了社會兩難博弈實驗。主要結(jié)論是：（1）在親密關(guān)系中，中國人比德國人有更高的人際信任和知識分享績效；（2）媒介差異不影響中國人在親密關(guān)系中的信任和分享。 實驗三進而拓展到社交網(wǎng)絡(luò)服務(wù)，研究了微博用戶的相對地位對知識分享動機和領(lǐng)導(dǎo)力的影響。32名被試參與了為期三周的微博在線實驗。結(jié)果發(fā)現(xiàn)：（1）樣本具有依存型自我建構(gòu)傾向；（2）相對地位較低的被試比高地位被試有更高的個人利益動機；（3）相對地位較高的被試并沒有出現(xiàn)更多領(lǐng)導(dǎo)力行為，卻更有可能被提名為領(lǐng)導(dǎo)者。 本研究證實了自我建構(gòu)對網(wǎng)絡(luò)知識分享的重要影響。研究建議：（1）使用WIKI服務(wù)促進依存型員工的跨部門知識分享；（2）重視依存型用戶之間親密關(guān)系的建立；（3）提升分享媒介的豐富性，幫助獨立型用戶減少分享中的不確定性。
[Abstract]:Self-construction is an important theory to explain how individuals perceive themselves.Dependent self-construction puts self in social relation network and independent self-construction regards self as an independent entity separated from others.In the knowledge sharing service based on network, self-construction deeply influences user's sharing motivation, interpersonal trust and sharing behavior.The deep understanding of user self-construction is of great significance to the management and design of network knowledge sharing service.In view of the fact that the research on self-construction has just begun in the field of knowledge sharing at home and abroad,This study proposes the following goal: 1) to establish a theoretical model of self-construction that influences network knowledge sharing. (2) to verify the influence of self-construction on the process and behavior of knowledge sharing.The study is divided into two stages.In the first stage, the important research on self-construction and network knowledge sharing is reviewed, and then the theoretical model of self-construction influencing network knowledge sharing is established, and the hypothesis is put forward.The second stage verifies the theoretical model and hypothesis through three experiments.Experiment 1 explores the influence of employee self-construction on knowledge sharing media selection.The online knowledge base service (WIKI) and the social question answering service (QA) were compared, and 232 employees were investigated through situational experiments.The results showed that: (1) WIKI stimulated more motivation to share knowledge with employees outside the group than QA. Self-efficacy and willingness to share were 2) intra-group sharing for dependent employees.Both media can provide better support, as well as internal and external sharing of independent employees.Based on the above results, the second experiment concluded that the sharing of dependent self-constructors and intimate others was less affected by media differences.The experiment compared the instant messaging system with the face-to-face media. 40 Chinese students (dependent) and 40 German students (independent) participated in the social dilemma game experiment.The main conclusion is that in intimate relationships, Chinese people have higher interpersonal trust and knowledge sharing performance than Germans.) Media differences do not affect Chinese people's trust and sharing in intimate relationships.Experiment 3 was extended to social networking services to study the influence of Weibo users' relative status on knowledge sharing motivation and leadership.The results showed that the subjects with lower status had higher personal interest motivation than those with higher status, and those with higher status did not have more leadership behavior.Are more likely to be nominated as leaders.This study confirms the important influence of self-construction on web knowledge sharing.The research suggests that: 1) using WIKI services to promote cross-departmental knowledge sharing among dependent employees. 2) pay attention to the establishment of intimate relationships among dependent users.) enhance the richness of sharing media and help independent users reduce the uncertainty in sharing.
【學(xué)位授予單位】：清華大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2014
【分類號】：F49

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