發(fā)布時間：2018-04-06 04:35

  本文選題：集中集團客戶　切入點：業(yè)務(wù)支撐　出處：《北京郵電大學》2012年碩士論文

【摘要】：隨著國內(nèi)電信市場競爭程度的日益加劇,各運營商之間對通信客戶的爭奪日趨激烈。集團客戶是通信客戶的重要組成部分,是電信全業(yè)務(wù)競爭的主戰(zhàn)場之一,是國內(nèi)三家運營商的爭奪重點。成功的集團客戶業(yè)務(wù)發(fā)展既是發(fā)展優(yōu)質(zhì)用戶的有力武器,也是維系客戶群體的重要堡壘,只有成功地發(fā)展大量集團客戶,并成功地維系住這些客戶,才能確保業(yè)務(wù)收入的穩(wěn)定增長,穩(wěn)步擴大市場份額。某運營商是國內(nèi)通信業(yè)務(wù)涵蓋最全的運營商,覆蓋了從移動業(yè)務(wù)到固網(wǎng)業(yè)務(wù)的各個方面,集團客戶業(yè)務(wù)是某運營商進行市場突破、打造競爭優(yōu)勢的著力點之一,公司領(lǐng)導層對集團客戶業(yè)務(wù)的發(fā)展極為重視。為了更好地支撐集團客戶業(yè)務(wù)發(fā)展,集中集團客戶業(yè)務(wù)支撐系統(tǒng)的建設(shè)被提上了議事日程。 本文結(jié)合項目風險控制知識的學習和積累,利用相關(guān)風險控制的研究方法、工具對某運營商集中集團客戶業(yè)務(wù)支撐系統(tǒng)建設(shè)項目存在的風險進行識別、分析。通過針對該系統(tǒng)項目建設(shè)自身的項目特性進行風險控制管理,降低項目實施過程中的風險。 本文通過對某運營商集中集團客戶業(yè)務(wù)支撐系統(tǒng)項目建設(shè)案例的研究,提出類似項目實施過程中可能進行的風險識別、評估以及應(yīng)對策略,通過在項目實施過程中有效地對風險進行控制,降低項目風險可能為項目帶來的危害。為同類系統(tǒng)建設(shè)提供風險控制、管理方面的經(jīng)驗分享和參考。
[Abstract]:Along with the domestic telecommunications market competition, competition for customers of communication among operators is becoming increasingly fierce. Customer group is an important part of customer communication, is one of the main battlefield of full service competition, is the key for the three domestic carriers. A powerful weapon of success group business development is the development of high-quality user the fortress is also important to maintain customer groups, only the successful development of a large number of customers, and successfully attached dimension these customers, in order to ensure the steady growth of business income, expanding market share. An operator is the communications business covers most of the operators, ranging from mobile services to all aspects of fixed network business the group's customer service is an operator of market breakthrough, one of the focal point to create competitive advantage, the leadership of the company on the development of the group's business is very heavy In order to better support the development of the group customer business, the construction of the centralized group customer business support system has been put on the agenda.
This combination of learning and the accumulation of knowledge of project risk control, using the related research methods of risk control, the tool of an operator group's customer service identification, risk analysis support system construction project risk control through project management. According to the characteristics of the system of the project itself, reduce the risk of the project implementation process.
Based on the group's customer service system construction project focused on a case support operators, risk identification may be raised in the process of project implementation, assessment and coping strategies, by effectively in the project implementation process of risk control, reduce the project risk for the project may bring harm. Provide the risk control for the same system construction, management experience and reference.

【學位授予單位】：北京郵電大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F626

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本文編號：1718015