本文選題：聯(lián)通呼和浩特分公司　切入點(diǎn)：客戶經(jīng)理積分　出處：《內(nèi)蒙古大學(xué)》2013年碩士論文

【摘要】：聯(lián)通呼和浩特分公司于2008年10月15日正式成立,其前身是呼和浩特市聯(lián)通與呼和浩特市網(wǎng)通,融合重組后主要經(jīng)營移動(dòng)通信業(yè)務(wù),國內(nèi)、國際固定電話網(wǎng)絡(luò)與設(shè)施(含本地?zé)o線環(huán)路),語音、數(shù)據(jù)、圖像及多媒體通信與信息服務(wù),電信增值業(yè)務(wù),IP電話業(yè)務(wù)等國家批準(zhǔn)的其它業(yè)務(wù)。重組后的聯(lián)通呼和浩特分公司面對(duì)的競爭對(duì)手主要包括移動(dòng)呼和浩特分公司和電信呼和浩特分公司兩大通信運(yùn)營商。企業(yè)銷售隊(duì)伍業(yè)績的好壞直接決定著企業(yè)規(guī)模擴(kuò)張的速度和獲利水平的高低,甚至決定著企業(yè)的存亡。聯(lián)通呼和浩特分公司主要銷售人員是客戶經(jīng)理,占從業(yè)人員總數(shù)50%以上。正確評(píng)價(jià)客戶經(jīng)理業(yè)績,引導(dǎo)和激勵(lì)客戶經(jīng)理工作行為,建立科學(xué)、有效的客戶經(jīng)理考核激勵(lì)制度,提高客戶經(jīng)理工作積極性、主動(dòng)性,實(shí)現(xiàn)企業(yè)收入、利潤和客戶經(jīng)理個(gè)人收益雙贏局面至關(guān)重要。本文在系統(tǒng)分析公司現(xiàn)考核框架、存在問題基礎(chǔ)上,借鑒先進(jìn)考核方法、技術(shù)、理論,結(jié)合企業(yè)實(shí)際,設(shè)計(jì)構(gòu)建了呼市聯(lián)通客戶經(jīng)理積分制考核體系,并通過考核結(jié)果應(yīng)用、考核流程設(shè)計(jì),擬實(shí)現(xiàn)考核過程的流程化、透明化和系統(tǒng)化。本文的研究成果將對(duì)促進(jìn)企業(yè)銷售人員績效考核的科學(xué)化、規(guī)范化具有一定的借鑒意義。
[Abstract]:China Unicom Hohhot Branch was formally established on October 15, 2008. Its predecessor was Hohhot Unicom and Hohhot Netcom.International fixed telephone networks and facilities (including local wireless loop, voice, data, image and multimedia communications and information services, telecommunications value-added services, IP telephone services and other national approved services.After the reorganization, China Unicom Hohhot Branch faces two main competitors: mobile Hohhot Branch and Telecom Hohhot Branch.The performance of the sales team directly determines the expansion speed and profit level of the enterprise, and even determines the survival of the enterprise.China Unicom Hohhot Branch is the main sales personnel account for more than 50% of the total number of employees.Evaluate the performance of customer manager correctly, guide and motivate the work behavior of customer manager, establish scientific and effective examination and incentive system of customer manager, improve the enthusiasm and initiative of customer manager, and realize the income of enterprise.Profit and personal income of the account manager win-win situation is crucial.In this paper, based on the system analysis of the company's present assessment framework and existing problems, using advanced assessment methods, techniques, theories, and combined with the actual enterprise, the paper designs and constructs the evaluation system of the customer manager integral system of Huhu Unicom, and applies the test results to the system.Check process design, to achieve the assessment process flow, transparency and systematization.The research results of this paper will promote the enterprise sales personnel performance appraisal scientific, the standardization has the certain reference significance.
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F626;F272.92

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本文編號(hào)：1703349