本文選題：用戶關(guān)系　切入點：即時通訊　出處：《傳媒》2014年05期

【摘要】：正擁有5000萬用戶——報紙用了50年的時間,廣播用了38年,電視用了13年,互聯(lián)網(wǎng)用了4年,微博用了14個月,而2011年1月上線的微信,短短3年時間用戶已經(jīng)突破6億(含海外版),在業(yè)界、學界和商界都引起了極大關(guān)注。微信自身良好的兼容性、"免費+流量節(jié)省"的經(jīng)濟性、良好的用戶體驗和多樣化的功能等特點為其贏得了用戶的青睞。微信集通訊、交友、信息、平臺和商業(yè)功能于一體,使其超越了即時通訊工具的范疇,成為一款備受歡迎的手機應(yīng)用。本文試圖從三個維度來探討微信的用戶增長機制,揭示微信用戶迅速增長的原因。上線時機:微信恰逢其時從1995年手機問世以來,第一代
[Abstract]:It's 50 million users-- 50 years for newspapers, 38 years for radio, 13 years for television, 4 years for the Internet, 14 months for Weibo, and WeChat, which went online in January 2011. In just three years, the number of users has exceeded 600 million (including the overseas version), which has aroused great concern in the industry, academia and business circles. WeChat has its own good compatibility, "free traffic savings" economy, The features of good user experience and diverse functions have won the favor of users. WeChat integrates communication, dating, information, platform and business functions, making it beyond the scope of instant messaging tools. This paper attempts to explore the user growth mechanism of WeChat from three dimensions to reveal the reasons for the rapid growth of WeChat users. Online timing: WeChat coincides with the first generation of mobile phones since the advent of mobile phones in 1995
【作者單位】： 內(nèi)蒙古師范大學傳媒學院;
【分類號】：F49

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本文編號：1658555