故事里的大數(shù)據(jù)——從求因果到重相關(guān)
發(fā)布時(shí)間:2018-03-18 21:28
本文選題:故事 切入點(diǎn):數(shù)據(jù) 出處:《企業(yè)管理》2013年04期 論文類型:期刊論文
【摘要】:正維克托·爾耶·舍恩伯格在《大數(shù)據(jù)時(shí)代:生活、工作與思維的大變革》中指出,大數(shù)據(jù)時(shí)代最大的轉(zhuǎn)變就是,放棄對(duì)因果關(guān)系的追求,而關(guān)注相關(guān)關(guān)系。也就是說,只要知道"是什么",而不必知道"為什么"。這種思維方式顛覆了長(zhǎng)期以來人們的思維傳統(tǒng),為人們認(rèn)知世界打開了一扇新的窗戶。下面的三個(gè)故事有助于理解大數(shù)據(jù)的相關(guān)思維。壹"啤酒與尿布"的故事——用數(shù)據(jù)挖掘商業(yè)價(jià)值
[Abstract]:As Victor Reyes Schenberger points out in big data: the Great change in Life, work, and thinking, the biggest shift in the big data era was to give up the pursuit of causality and focus on the correlation. That is to say, As long as you know what it is, you don't have to know why. This way of thinking upsets a long tradition of thinking. It opens a new window for people to understand the world. Here are three stories that help to understand big data's thinking. One story about "Beer and Diaper"-data mining commercial value
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