本文選題：供應(yīng)鏈　切入點(diǎn)：寄售　出處：《電子科技大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著現(xiàn)代市場需求的多樣化，用戶需求越來越個(gè)性化，庫存管理的問題日益重要。在這種情況下，庫存管理理論和寄售制庫存管理模式逐步發(fā)展起來，成為供應(yīng)鏈上的重要一環(huán)。在最初，寄售制模式主要應(yīng)用于國際代理貿(mào)易，但隨著市場及營銷模式的發(fā)展，許多行業(yè)（如家電賣場）都引入寄售制庫存管理模式，寄售制庫存管理模式的應(yīng)用也越來越廣。 本文以寄售制庫存管理模式為主要脈絡(luò)，結(jié)合C移動(dòng)公司手機(jī)終端庫存管理的現(xiàn)狀和主要問題，得出了C移動(dòng)公司在手機(jī)終端寄售模式下的庫存策略。并對(duì)安全庫存值和再訂貨點(diǎn)進(jìn)行了分析，得出了C移動(dòng)公司各類營業(yè)廳的安全庫存值和再訂貨點(diǎn)。 通過對(duì)C移動(dòng)公司手機(jī)終端庫存管理模式進(jìn)行分析和研究，發(fā)現(xiàn)在C移動(dòng)公司的手機(jī)終端庫存管理模式中，存在著需求提出環(huán)節(jié)、采購環(huán)節(jié)、物流配送環(huán)節(jié)、庫存管理環(huán)節(jié)等主要影響因素。在分析各環(huán)節(jié)對(duì)庫存管理策略影響的基礎(chǔ)上，結(jié)合庫存管理和寄售制庫存管理相關(guān)理論和技術(shù)方法，對(duì)C移動(dòng)公司營業(yè)廳和手機(jī)終端類型進(jìn)行了分類，，得出了不同類別下營業(yè)廳的庫存管理策略。 從C移動(dòng)公司手機(jī)終端寄售制庫存管理實(shí)行果來看，C移動(dòng)公司在采購決策環(huán)節(jié)、物流配送環(huán)節(jié)、庫存管理環(huán)節(jié)等方面解決決了C移動(dòng)公司手機(jī)終端庫存管理曾經(jīng)面臨的諸如采購決策慢、物流配送能力差、庫存管理落后等問題。在滿足客戶對(duì)手機(jī)終端需求隨機(jī)化、差異化方面取得了積極的效果，初步形成了適應(yīng)市場需求的庫存管理模式，取得了一定的市場競爭的優(yōu)勢(shì)。
[Abstract]:With the diversification of modern market demand, user demand becomes more and more individualized, and the problem of inventory management becomes more and more important. In this case, the theory of inventory management and consignment inventory management model are gradually developed. In the beginning, consignment system was mainly used in international agency trade, but with the development of market and marketing model, many industries (such as home appliance stores) introduced consignment inventory management model. Consignment system inventory management model is also more and more widely used. In this paper, the consignment inventory management model is the main context, combined with C mobile phone terminal inventory management status and main problems, The inventory strategy of C Mobile Company under the mode of mobile terminal consignment is obtained, and the safe storage value and reorder point are analyzed, and the safe storage value and reorder point of all kinds of business halls of C Mobile Company are obtained. Through the analysis and research on the inventory management mode of mobile phone terminal in C Mobile Company, it is found that in the inventory management mode of mobile phone terminal in C Mobile Company, there are demand raising links, procurement links, logistics and distribution links. On the basis of analyzing the influence of each link on the inventory management strategy, combining the theories and technical methods of inventory management and consignment inventory management, This paper classifies the business hall and the mobile terminal type of C mobile company, and obtains the inventory management strategy of the business hall under different categories. From the perspective of the implementation of consignment inventory management for mobile phone terminals in C Mobile Company, we can see that C Mobile Company is in the process of purchasing decision making, logistics and distribution. In the aspects of inventory management, the problems faced by mobile terminal inventory management in C Mobile Company such as slow purchasing decision, poor logistics and distribution ability, backward inventory management and so on have been resolved. In the aspect of differentiation, the positive effect has been obtained, and the inventory management mode adapting to the market demand has been formed, and the advantage of market competition has been obtained.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F274;F626

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本文編號(hào)：1582213