本文選題：虛擬社區(qū)　切入點(diǎn)：復(fù)雜網(wǎng)絡(luò)　出處：《山西師范大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著互聯(lián)網(wǎng)技術(shù)的高速發(fā)展,全球上網(wǎng)人數(shù)已經(jīng)達(dá)到了全球總?cè)藬?shù)的四分之一以上,而且人數(shù)在不斷的增加,越來越多的網(wǎng)民參與到信息與知識(shí)傳播中來,一種重要的信息和知識(shí)源—虛擬社區(qū)應(yīng)運(yùn)而生。虛擬社區(qū)為人類提供了無時(shí)間和地域限制的知識(shí)共享空間,使人們從過去面對(duì)面的口口相傳、花費(fèi)大量資金購買紙質(zhì)書籍獲得信息和知識(shí)的局限中走出不同民族與區(qū)域的人在虛擬社區(qū)中聯(lián)系到一起,進(jìn)行著不同知識(shí)與信息的共享與交流。網(wǎng)絡(luò)知識(shí)與信息的傳播與傳統(tǒng)知識(shí)與信息的傳播有著很大區(qū)別,其傳播速度比傳統(tǒng)知識(shí)信息的傳播速度要快數(shù)百乃至數(shù)千倍,短短的兒天中,知識(shí)與信息的傳播量已達(dá)到成千上萬。這種新型知識(shí)與信息傳播形式使得學(xué)者們紛紛投入了對(duì)虛擬社區(qū)中知識(shí)與信息傳播的研究中,并且取得了大量的研究成果。 網(wǎng)絡(luò)流行語是虛擬社區(qū)中一種新型知識(shí)與信息的代表,一個(gè)網(wǎng)絡(luò)流行語往往代表了一個(gè)新聞事件或者一些網(wǎng)絡(luò)俏皮話,如“打醬油”、“犀利哥”、“綿羊音”等等。網(wǎng)絡(luò)流行語簡(jiǎn)單易懂、貼近民生、形象生動(dòng)等特點(diǎn)使得其在短時(shí)間內(nèi)迅速傳播,如2009年的“綿羊音”在虛擬社區(qū)中的傳播數(shù)量達(dá)到十五萬條。網(wǎng)絡(luò)流行語的傳播影響了數(shù)以萬計(jì)的網(wǎng)民,給我們的生活、經(jīng)濟(jì)、政治都帶來了重大影響,因此引起了媒體界的廣泛關(guān)注。 現(xiàn)有的對(duì)虛擬社區(qū)知識(shí)與信息傳播的研究主要從定性和實(shí)證研究角度出發(fā),進(jìn)行定量分析的很少,無法科學(xué)、系統(tǒng)的理解虛擬社區(qū)中知識(shí)與信息的傳播過程。本文以虛擬社區(qū)中網(wǎng)絡(luò)流行語的傳播為例,從定量的角度,將復(fù)雜網(wǎng)絡(luò)理論運(yùn)用到虛擬社區(qū)中信息和知識(shí)傳播的研究中,分析網(wǎng)絡(luò)流行語的傳播機(jī)制,直觀的分析了網(wǎng)絡(luò)流行語的傳播過程； 人口動(dòng)力學(xué)關(guān)于觀點(diǎn)傳播的基礎(chǔ)在性質(zhì)上與傳染病傳播涵蓋的基礎(chǔ)很相似,以傳染病模型為標(biāo)準(zhǔn)可以估計(jì)人口數(shù)量平均參數(shù),如人際接觸率、免疫率等等。這些數(shù)量合理闡明了觀點(diǎn)的傳播,并且為社會(huì)學(xué)定量法以及行為模式提供了一個(gè)簡(jiǎn)單的方法。這里我們所建立的虛擬社區(qū)知識(shí)與信息傳播模型,是以SIR模型為基礎(chǔ)建立的,是描述網(wǎng)絡(luò)流行語出現(xiàn)和傳播的模型。 本文分層次建立了虛擬社區(qū)中知識(shí)信息傳播模型——虛擬社區(qū)內(nèi)部網(wǎng)絡(luò)流行語傳播模型與虛擬社區(qū)間網(wǎng)絡(luò)流行語的傳播模型,在建立了虛擬社區(qū)間網(wǎng)絡(luò)流行語傳播模型中考慮到了人口的流動(dòng)；分析影響網(wǎng)絡(luò)流行語傳播的主要因素,通過與現(xiàn)實(shí)中普通謠言的傳播做對(duì)比,說明了網(wǎng)絡(luò)結(jié)構(gòu)對(duì)知識(shí)和信息傳播的影響；最后,根據(jù)數(shù)據(jù)進(jìn)行了實(shí)證研究,分析了不同類型的網(wǎng)絡(luò)流行語的傳播過群差異,并進(jìn)一步驗(yàn)證了傳播模型。 本研究為研究虛擬社區(qū)中知識(shí)和信息傳播提供了更為科學(xué)的理論依據(jù),豐富了知識(shí)傳播理論；為加強(qiáng)虛擬社區(qū)中知識(shí)與信息的傳播、控制虛擬社區(qū)中惡意謠言的傳播提供科學(xué)決策,具有重大的理論和現(xiàn)實(shí)意義。
[Abstract]:With the rapid development of Internet technology, the number of global Internet users has reached a total number of more than 1/4 of the world, and the number is increasing, more and more Internet users to participate in the dissemination of information and knowledge, an important source of information and knowledge, the virtual community emerges. The virtual community provides space sharing without time and geographical restrictions for human knowledge, so that people from the past face face, spend a lot of money to buy paper books to get information and the limitations of knowledge out of different ethnic groups and regions of the people together in the virtual community, sharing and exchange of knowledge and information are different. There is a big difference between knowledge and communication network the information and the traditional knowledge and information, the traditional knowledge spread faster than the speed of information dissemination to hundreds or thousands of times, children short days, knowledge The amount of information and information transmission has reached thousands of thousands. This new knowledge and information dissemination form makes scholars have invested in the research of knowledge and information dissemination in virtual communities, and have achieved a lot of research results.
Popular language of network is represented in the virtual community is a new type of knowledge and information, a popular language of network is often represented by a news event or some network witticisms, such as soy sauce, "Xi Li Ge", "sheep voice" and so on. Network popular language is simple and easy to understand, close to the people's livelihood, vivid features of the it spread rapidly in a short period of time, such as the 2009 "sheep voice" the number of communication in the virtual community to reach one hundred and fifty thousand. The spread of network catchwords affecting hundreds of thousands of users, to our life, economy, politics has brought great influence, it has aroused widespread concern in the media.
Study on virtual community knowledge and information dissemination existing mainly from the perspective of qualitative and empirical research, quantitative analysis is rarely, not science, knowledge and information spreading process to understand the virtual community system. In this paper the transmission of network catchwords in the virtual community as an example, from the quantitative point of view, the theory of complex network applied to the study of information and dissemination of knowledge in the virtual community, analysis of communication mechanism of network popular language, visual analysis of the propagation process of network catchwords;
The basic views about the spread of population dynamics in nature and spreading of infectious diseases is very similar to the infectious disease model as the standard can estimate the population average parameters, such as interpersonal contact rate, the immunization rate and so on. These quantities are quite reasonable to clarify the spread of ideas, and provides a simple method for the quantitative analysis of sociology patterns and behavior. The virtual community knowledge and information dissemination model we established, is based on the SIR model, a model to describe the popular language of network and communication.
Establishes the propagation model of information transmission, the virtual community network catchwords propagation model and virtual community network popular language model in the virtual community in this paper, considering the population flow in a virtual community network catchword transmission model; the main factors to analyze the impact of popular language of network communication, comparison through the spread of rumors and ordinary reality, explains the influence of network structure on knowledge and information dissemination; finally, according to the data and empirical research, analyzes the spread of popular language of network of different types of group differences, and further validation of the propagation model.
This study provides a more scientific basis for the research of virtual community knowledge and information dissemination, enrich the knowledge dissemination theory; to strengthen the dissemination of knowledge and information in the virtual community, controlling malicious rumors spread in the virtual community to provide scientific decision-making, has important theoretical and practical significance.

【學(xué)位授予單位】：山西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F49;G206

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