門檻提高,直播行業(yè)回歸理性
發(fā)布時間:2018-02-15 21:14
本文關(guān)鍵詞: 在線直播 市場門檻 市場研究報告 服務(wù)管理 體育類 消遣娛樂 游戲類 新聞類 垂直化 數(shù)據(jù)顯示 出處:《新聞戰(zhàn)線》2017年11期 論文類型:期刊論文
【摘要】:正隨著多個相關(guān)法規(guī)的出臺,特別是《互聯(lián)網(wǎng)直播服務(wù)管理規(guī)定》實施,"雙資質(zhì)""先審后發(fā)""及時阻斷"等要求,使缺乏高質(zhì)量直播內(nèi)容的平臺無法繼續(xù)借時事熱點或打"擦邊球"發(fā)布敏感內(nèi)容獲取流量,令直播行業(yè)熱潮減退,市場開始良性發(fā)展。6月5日,艾媒咨詢發(fā)布的《2017年Q1中國在線直播市場研究報告》顯示,隨著行業(yè)政策規(guī)范化,在線直播市場門檻提高,預(yù)計2017年用戶規(guī)模將達到3.92億,增長率由上一年的60.6%下
[Abstract]:With the promulgation of many relevant laws and regulations, especially the implementation of the "regulations on the Management of Live Internet Services", the requirements of "double qualification", "first trial and then issue", "timely blocking", and so on, So that the lack of high-quality live content platform can not continue to use current events hot spots or hit "edge ball" to release sensitive content to obtain traffic, so that the live broadcast industry boom abated, the market began to develop healthily. June 5th, The Q1 China online Live Market Research report released by Ai Media Consulting on 2017 shows that with the standardization of industry policy, the threshold of online live broadcasting market has been raised, and the number of users is expected to reach 392 million in 2017, with a growth rate of 60.6% times from the previous year.
【分類號】:F49
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