基于渠道與品牌共同競爭背景的企業(yè)銷售渠道優(yōu)化實證分析
發(fā)布時間:2019-01-27 16:37
【摘要】:本文從理論上建立了純網(wǎng)絡(luò)零售商和混合渠道零售商之間的價格競爭模型,并針對純網(wǎng)絡(luò)零售商內(nèi)部的價格競爭建立了模型,得出相關(guān)結(jié)論。
[Abstract]:In this paper, the price competition model between pure network retailer and mixed channel retailer is established theoretically, and the model of price competition within pure network retailer is established, and the relevant conclusions are drawn.
【作者單位】: 包頭鐵道職業(yè)技術(shù)學院;
【分類號】:F274
,
本文編號:2416463
[Abstract]:In this paper, the price competition model between pure network retailer and mixed channel retailer is established theoretically, and the model of price competition within pure network retailer is established, and the relevant conclusions are drawn.
【作者單位】: 包頭鐵道職業(yè)技術(shù)學院;
【分類號】:F274
,
本文編號:2416463
本文鏈接:http://sikaile.net/jingjilunwen/xmjj/2416463.html
最近更新
教材專著