【摘要】：現(xiàn)如今眾包在我國(guó)的應(yīng)用越來(lái)越廣,眾包平臺(tái)為大眾提供了實(shí)現(xiàn)興趣愛好和展現(xiàn)個(gè)人才華的機(jī)會(huì),人們?cè)絹?lái)越喜歡通過(guò)網(wǎng)絡(luò)來(lái)進(jìn)行互動(dòng)和問(wèn)答。作為一種新型的商業(yè)模式,眾包一方面為企業(yè)進(jìn)行開放式創(chuàng)新提供了新的渠道,另一方面也為社會(huì)大眾提供了更廣闊的就業(yè)空間和更自由的工作時(shí)間。隨著網(wǎng)絡(luò)的更新?lián)Q代,我國(guó)使用網(wǎng)絡(luò)的人群已突破了七億,但參與眾包的人數(shù)卻沒(méi)有明顯的增加,為了吸引更多人群參與到眾包活動(dòng)中來(lái),更好的促進(jìn)眾包產(chǎn)業(yè)在我國(guó)的發(fā)展,本文決定從眾包活動(dòng)的接包方著手進(jìn)行研究,探討影響接包方參與眾包活動(dòng)的因素。為了解影響社會(huì)大眾參與眾包活動(dòng)的因素有哪些,本文首先對(duì)眾包的理論內(nèi)涵展開研究,通過(guò)歸納與分析其他學(xué)者的相關(guān)研究,發(fā)現(xiàn)現(xiàn)有理論存在的空缺和不足,進(jìn)而確定本研究將要解答的問(wèn)題。再聯(lián)系我國(guó)眾包產(chǎn)業(yè)的發(fā)展?fàn)顩r,運(yùn)用整合性科技接受模型(UTAUT)對(duì)我國(guó)眾包參與者中接包方的參與行為進(jìn)行分析并提出假設(shè),并在“豬八戒”網(wǎng)站上發(fā)放網(wǎng)絡(luò)問(wèn)卷,進(jìn)行數(shù)據(jù)的收集與整理,隨后使用SPSS軟件對(duì)所得的數(shù)據(jù)進(jìn)行分析,對(duì)提出的假設(shè)進(jìn)行驗(yàn)證。最終得出如下研究結(jié)果:(1)績(jī)效期望、付出期望與社會(huì)因素對(duì)接包方的參與意愿有正向影響;(2)促進(jìn)條件會(huì)直接對(duì)參與行為產(chǎn)生正向影響;(3)作為中介變量參與意愿會(huì)對(duì)參與行為產(chǎn)生正向影響。根據(jù)以上的結(jié)論,結(jié)合我國(guó)民眾參與眾包的實(shí)際情況進(jìn)行討論,本文對(duì)我國(guó)企業(yè)以及眾包平臺(tái)提出了一些合理建議,希望對(duì)我國(guó)眾包的發(fā)展能夠有所幫助。
[Abstract]:Nowadays crowdsourcing is more and more widely used in our country. Crowdsourcing platform provides people with the opportunity to realize their interests and show their personal talent. People are more and more interested in interactive and question-and-answer through the Internet. As a new business model, crowdsourcing provides a new channel for open innovation for enterprises, on the other hand, it also provides wider employment space and freer working time for the public. With the upgrading of the network, the number of people using the network in our country has exceeded 700 million, but the number of people participating in crowdsourcing has not increased significantly. In order to attract more people to participate in crowdsourcing activities and to better promote the development of crowdsourcing industry in China, In this paper, we decide to study the factors that affect the recipient's participation in crowdsourcing activities. In order to understand the factors that affect the participation of the public in crowdsourcing, this paper first studies the theoretical connotation of crowdsourcing, and finds out the gaps and shortcomings of the existing theories through the induction and analysis of related studies by other scholars. And then determine the question that this research will answer. According to the development of crowdsourcing industry in China, this paper analyzes and hypothesizes the participation behavior of contract takers among Chinese crowdsourcing participants by using the integrated science and technology acceptance model (UTAUT), and distributes the online questionnaire on Zhu Bajie website. The data are collected and collated, then the data are analyzed by SPSS software, and the hypotheses are verified. The results are as follows: (1) performance expectation, pay expectation and social factors have a positive effect on the willingness of the recipient to participate, (2) the promotion conditions will have a direct positive impact on the participation behavior; (3) the willingness to participate as an intermediary variable will have a positive effect on the participation behavior. Based on the above conclusions and the actual situation of Chinese people participating in crowdsourcing, this paper puts forward some reasonable suggestions to Chinese enterprises and crowdsourcing platform, hoping to be helpful to the development of crowdsourcing in our country.
【學(xué)位授予單位】：東華理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F724.6;F274

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本文編號(hào)：2341091