發(fā)布時(shí)間：2018-11-06 11:47

【摘要】：針對(duì)制造企業(yè)服務(wù)衍生過(guò)程中因忽視客戶(hù)的真實(shí)需求而易產(chǎn)生"服務(wù)不足"或"服務(wù)過(guò)度"的現(xiàn)象,根據(jù)衍生服務(wù)與滿(mǎn)足客戶(hù)需求的對(duì)應(yīng)關(guān)系,借助Hotelling模型,論證了滿(mǎn)足"事理性"的廣度和深度是否存在邊界的問(wèn)題。研究結(jié)論表明:在特定市場(chǎng)情境下,服務(wù)衍生的廣度和深度存在上限和下限;服務(wù)廣度占優(yōu)的衍生服務(wù)業(yè)務(wù)是制造企業(yè)服務(wù)衍生的主要利潤(rùn)源。
[Abstract]:In the process of service derivation of manufacturing enterprises, it is easy to produce "insufficient service" or "excessive service" because of neglecting the real needs of customers. According to the corresponding relationship between derivative services and satisfying customers' needs, the Hotelling model is used. The question of whether there is a boundary in the breadth and depth of satisfaction with "materialistic rationality" is demonstrated. The research results show that there are upper and lower limits in the breadth and depth of service derivative in a specific market situation, and the derivative service business which is dominant in service breadth is the main profit source of service derivative in manufacturing enterprises.
【作者單位】： 江蘇大學(xué)管理學(xué)院;
【基金】：國(guó)家自然科學(xué)基金項(xiàng)目“服務(wù)型制造企業(yè)服務(wù)衍生機(jī)制設(shè)計(jì)及其邊界識(shí)別研究”(71472077);國(guó)家自然科學(xué)基金項(xiàng)目“服務(wù)衍生情境下混合產(chǎn)品匹配機(jī)制與定價(jià)策略研究”(71772080)
【分類(lèi)號(hào)】：F274;F406

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1 謝文明;藺雷;江志斌;王童毅;;基于Hotelling模型的服務(wù)型制造增值機(jī)理研究[J];上海管理科學(xué);2012年03期

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