【摘要】：針對制造企業(yè)服務(wù)衍生過程中因忽視客戶的真實需求而易產(chǎn)生"服務(wù)不足"或"服務(wù)過度"的現(xiàn)象,根據(jù)衍生服務(wù)與滿足客戶需求的對應(yīng)關(guān)系,借助Hotelling模型,論證了滿足"事理性"的廣度和深度是否存在邊界的問題。研究結(jié)論表明:在特定市場情境下,服務(wù)衍生的廣度和深度存在上限和下限;服務(wù)廣度占優(yōu)的衍生服務(wù)業(yè)務(wù)是制造企業(yè)服務(wù)衍生的主要利潤源。
[Abstract]:In the process of service derivation of manufacturing enterprises, it is easy to produce "insufficient service" or "excessive service" because of neglecting the real needs of customers. According to the corresponding relationship between derivative services and satisfying customers' needs, the Hotelling model is used. The question of whether there is a boundary in the breadth and depth of satisfaction with "materialistic rationality" is demonstrated. The research results show that there are upper and lower limits in the breadth and depth of service derivative in a specific market situation, and the derivative service business which is dominant in service breadth is the main profit source of service derivative in manufacturing enterprises.
【作者單位】： 江蘇大學(xué)管理學(xué)院;
【基金】：國家自然科學(xué)基金項目“服務(wù)型制造企業(yè)服務(wù)衍生機(jī)制設(shè)計及其邊界識別研究”(71472077);國家自然科學(xué)基金項目“服務(wù)衍生情境下混合產(chǎn)品匹配機(jī)制與定價策略研究”(71772080)
【分類號】：F274;F406

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1 謝文明;藺雷;江志斌;王童毅;;基于Hotelling模型的服務(wù)型制造增值機(jī)理研究[J];上海管理科學(xué);2012年03期

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