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石藥集團(tuán)信息化發(fā)展戰(zhàn)略研究

發(fā)布時(shí)間:2018-11-04 15:48
【摘要】:在21世紀(jì)企業(yè)經(jīng)營管理中,信息化被看作衡量一家企業(yè)是否與時(shí)代接軌,具備競爭優(yōu)勢的重要指標(biāo)之一,實(shí)施信息化戰(zhàn)略也因此成為企業(yè)經(jīng)營戰(zhàn)略的重要組成。對(duì)于制藥企業(yè)而言,實(shí)施有效的信息化戰(zhàn)略,不僅可以幫助企業(yè)提升生產(chǎn)經(jīng)營管理效率,降低企業(yè)生產(chǎn)成本,而且有助于增強(qiáng)企業(yè)的市場競爭力,對(duì)于企業(yè)實(shí)現(xiàn)健康持續(xù)發(fā)展具有十分重要的決定性作用。本文以石藥集團(tuán)為例,對(duì)其信息化發(fā)展戰(zhàn)略進(jìn)行研究,在相關(guān)理論研究基礎(chǔ)上,分析石藥集團(tuán)信息化發(fā)展戰(zhàn)略存在的問題,提出切合企業(yè)實(shí)際的信息化發(fā)展戰(zhàn)略規(guī)劃。首先,對(duì)本文研究的理論基礎(chǔ)與分析方法進(jìn)行介紹,包括企業(yè)信息化戰(zhàn)略的概念、波特五力、SWOT分析法等,為本文研究奠定基礎(chǔ);其次,對(duì)石藥集團(tuán)信息化發(fā)展現(xiàn)狀與存在問題進(jìn)行分析,通過對(duì)石藥集團(tuán)信息化發(fā)展歷程與現(xiàn)狀的介紹,對(duì)其信息化競爭態(tài)勢進(jìn)行分析,提出目前信息化戰(zhàn)略存在的問題及原因;再次,提出石藥集團(tuán)的信息化戰(zhàn)略規(guī)劃,從信息化戰(zhàn)略需求分析出發(fā),提出信息化戰(zhàn)略規(guī)劃的制定與內(nèi)容的規(guī)劃,構(gòu)建石藥集團(tuán)信息化戰(zhàn)略規(guī)劃。最后,提出石藥集團(tuán)的信息化戰(zhàn)略規(guī)劃的實(shí)施對(duì)策,提出信息化建設(shè)與管理模式相結(jié)合、企業(yè)合理配置資源,信息化共享、企業(yè)信息化建設(shè)與企業(yè)文化相融合等方面的措施建議。本文研究的創(chuàng)新之處在于,將企業(yè)信息戰(zhàn)略與醫(yī)藥企業(yè)相結(jié)合,從微觀角度對(duì)石藥集團(tuán)信息化戰(zhàn)略進(jìn)行研究,認(rèn)為當(dāng)前制藥企業(yè)處于從單純的數(shù)量增加到技術(shù)管理的產(chǎn)業(yè)升級(jí)中,信息化是所有制藥企業(yè)升級(jí)中不可缺少的部分。石藥集團(tuán)信息化戰(zhàn)略制定應(yīng)密切與企業(yè)的管理現(xiàn)狀和發(fā)展結(jié)合,達(dá)到企業(yè)信息化發(fā)展最佳模式,實(shí)現(xiàn)信息化戰(zhàn)略與整體戰(zhàn)略有效的匹配。
[Abstract]:In the 21st century, informatization is regarded as one of the important indexes to measure whether an enterprise is in line with the times and has competitive advantage. Therefore, the implementation of informatization strategy has become an important component of enterprise management strategy. For pharmaceutical enterprises, the implementation of effective information strategy can not only help enterprises to improve the efficiency of production management, reduce production costs, but also help enhance the market competitiveness of enterprises. For the enterprise to achieve healthy and sustainable development has a very important and decisive role. This paper takes Shi Yao Group as an example to study its informatization development strategy. On the basis of relevant theoretical research, this paper analyzes the problems existing in the information development strategy of Shi Yao Group, and puts forward a strategic plan of informatization development suitable to the actual situation of the enterprise. First of all, the theoretical basis and analysis methods of this paper are introduced, including the concept of enterprise information strategy, Porter five forces, SWOT analysis and so on, which lays a foundation for this study; Secondly, the paper analyzes the current situation and existing problems of the informatization development of Shiyao Group, and analyzes the competitive situation of its informatization through the introduction of the development history and present situation of the informatization of the Group. Put forward the problems and reasons of information strategy at present; Thirdly, the paper puts forward the strategic planning of the informatization of the Shiyao Group, starting from the analysis of the strategic needs of the informatization, puts forward the formulation of the strategic planning of the informatization and the planning of the content, and constructs the strategic planning of the informatization of the Group of Stone and Medicine. Finally, the paper puts forward the implementation countermeasures of information strategy planning of Shiyao Group, and puts forward the combination of information construction and management mode, the rational allocation of resources and the information sharing of enterprises. Enterprise information construction and corporate culture and other aspects of the integration of measures. The innovation of this paper lies in the combination of enterprise information strategy and pharmaceutical enterprise, and the research on the information strategy of Shiyao Group from a micro perspective. It is considered that current pharmaceutical enterprises are in the process of upgrading from simple quantity to technology management, and informatization is an indispensable part of all pharmaceutical enterprises' upgrading. The formulation of information strategy of Shiyao Group should be closely combined with the current situation and development of enterprise management to achieve the best model of enterprise information development and to realize the effective match between the information strategy and the overall strategy.
【學(xué)位授予單位】:貴州財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2017
【分類號(hào)】:F426.72;F270.7

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