【摘要】：采用多案例研究法,從媒體視角對(duì)產(chǎn)品傷害危機(jī)中企業(yè)反應(yīng)策略問題進(jìn)行研究。通過(guò)對(duì)八個(gè)案例1 385篇新聞報(bào)道的研究發(fā)現(xiàn),危機(jī)類型影響反應(yīng)策略使用及新聞數(shù)量變化模式;危機(jī)類型、企業(yè)反應(yīng)策略、媒體特征因素顯著影響新聞態(tài)度及篇幅;可辯解型危機(jī)中,媒體特征因素對(duì)反應(yīng)策略與新聞態(tài)度、篇幅之間關(guān)系有調(diào)節(jié)作用。研究結(jié)論為企業(yè)了解新聞媒體如何報(bào)道危機(jī)提供了有價(jià)值的參考,是對(duì)消費(fèi)者認(rèn)知視角產(chǎn)品傷害危機(jī)研究的有益補(bǔ)充。
[Abstract]:In this paper, a multi-case study method is used to study the corporate response strategy in product injury crisis from the media perspective. Through the study of 1 385 news reports in eight cases, it is found that the crisis type affects the use of response strategy and the change mode of news quantity, the crisis type, the enterprise response strategy, the media characteristic factor significantly affect the news attitude and length. In defensible crisis, the media characteristic factor has the adjustment function to the response strategy, the news attitude, the space. The conclusion provides a valuable reference for enterprises to understand how the news media report the crisis. It is also a useful supplement to the research on product harm crisis from the perspective of consumer cognition.
【作者單位】： 上海財(cái)經(jīng)大學(xué)國(guó)際工商管理學(xué)院;上海健康醫(yī)學(xué)院信息技術(shù)與管理學(xué)院;
【基金】：國(guó)家自然科學(xué)基金資助項(xiàng)目(71272014)
【分類號(hào)】：F272.3
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本文編號(hào)：2286257