本文選題：融資模式 + 眾籌融資��； 參考：《西安理工大學(xué)》2017年碩士論文

【摘要】：在經(jīng)濟(jì)發(fā)展處于“新常態(tài)”形勢(shì)下國(guó)家正在大力實(shí)施產(chǎn)業(yè)的轉(zhuǎn)型升級(jí)。伴隨著網(wǎng)絡(luò)技術(shù)的迅速發(fā)展,通過(guò)網(wǎng)絡(luò)渠道進(jìn)行融資已經(jīng)成為新興模式,此時(shí)眾籌融資就應(yīng)運(yùn)而生了。我國(guó)眾籌主要有四種模式:獎(jiǎng)勵(lì)式、股權(quán)式、債權(quán)式和捐贈(zèng)式,目前以獎(jiǎng)勵(lì)式和股權(quán)式應(yīng)用最為廣泛。當(dāng)前許多企業(yè)尤其是中小企業(yè)存在融資困難,那么眾籌融資就可以幫助企業(yè)緩解資金壓力,但如何選擇合適的眾籌模式以及如何實(shí)施還是個(gè)難題。本文通過(guò)引入A企業(yè)作為實(shí)際案例進(jìn)行了詳細(xì)的說(shuō)明,不僅對(duì)該企業(yè)提高融資效率提供了方法,與其他想要進(jìn)行眾籌融資的企業(yè)也具有一定的理論指導(dǎo)意義。本文在研究方法上選擇了案例分析法,引入A企業(yè)作為實(shí)際案例分析了該企業(yè)現(xiàn)有融資模式存在的問(wèn)題以及引入眾籌融資的必要性,在選擇眾籌模式時(shí)針對(duì)目前應(yīng)用最廣泛的兩種模式選取了各大眾籌平臺(tái)上400個(gè)成功案例的數(shù)據(jù),包括平均收益、籌資總額、籌資期限、回報(bào)類型等六個(gè)指標(biāo),運(yùn)用多元線性回歸分析并得出了平均收益相對(duì)較高的是獎(jiǎng)勵(lì)式眾籌�；谏鲜龌貧w分析的結(jié)論,針對(duì)獎(jiǎng)勵(lì)式眾籌的特點(diǎn)為該企業(yè)眾籌融資模式的內(nèi)容進(jìn)行了簡(jiǎn)單的設(shè)計(jì)并指出了實(shí)施的重難點(diǎn)和潛在的風(fēng)險(xiǎn),最后針對(duì)不同參與主體可能存在的風(fēng)險(xiǎn)提出了相應(yīng)的保障措施,包括內(nèi)部保障措施和外部保障措施。文章結(jié)尾對(duì)本文進(jìn)行了總結(jié)并做展望。
[Abstract]:In the economic development in the "new normal" situation, the country is vigorously implementing the industrial transformation and upgrading. With the rapid development of network technology, financing through network channels has become a new model. There are four modes of crowdfunding in China: reward, equity, creditor's rights and donation. At present, many enterprises, especially small and medium-sized enterprises, have difficulty in financing, so crowdfunding can help enterprises to relieve the pressure of capital, but how to choose the appropriate mode of crowdfunding and how to implement it is still a difficult problem. This paper introduces enterprise A as a practical case to explain in detail, which not only provides a method to improve the financing efficiency of the enterprise, but also has a certain theoretical significance with other enterprises that want to raise funds through crowdfunding. This paper chooses the case analysis method in the research method, introduces the A enterprise as the actual case to analyze the existing problems of the financing mode of the enterprise and the necessity of introducing crowdfunding. In selecting the crowdfunding model, the data of 400 successful cases on various popular funding platforms were selected for the two most widely used models at present, including six indicators, such as average income, total fund-raising amount, funding period, type of return, etc. By using multiple linear regression analysis, it is concluded that the average income is relatively higher than that of reward crowdfunding. Based on the conclusion of the regression analysis above, according to the characteristics of the reward crowdfunding, the content of the enterprise crowdfunding model is simply designed, and the important difficulties and potential risks in the implementation are pointed out. Finally, the paper puts forward the corresponding safeguard measures, including internal safeguard measures and external safeguard measures, aiming at the possible risks of different participants. At the end of the article, the article is summarized and prospected.
【學(xué)位授予單位】：西安理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F49;F275

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 鄧金衛(wèi);;眾籌成功的影響因素——基于京東眾籌平臺(tái)的實(shí)證研究[J];國(guó)際商務(wù)財(cái)會(huì);2016年04期

2 陳艷池;陳文川;;小微企業(yè)眾籌融資的問(wèn)題與對(duì)策[J];行政事業(yè)資產(chǎn)與財(cái)務(wù);2016年10期

3 徐朋衛(wèi);朱旭;;淺析中國(guó)眾籌發(fā)展[J];現(xiàn)代經(jīng)濟(jì)信息;2016年07期

4 胡健;;互聯(lián)網(wǎng)金融時(shí)代眾籌融資的發(fā)展及背后的風(fēng)險(xiǎn)分析[J];知識(shí)經(jīng)濟(jì);2016年03期

5 崔學(xué)軍;;中小企業(yè)融資難題的制約因素及對(duì)策探析[J];北方經(jīng)貿(mào);2015年12期

6 向俐莎;;中小企業(yè)融資成本居高不下的成因[J];企業(yè)改革與管理;2015年22期

7 李桂玲;;互聯(lián)網(wǎng)金融視角下股權(quán)眾籌發(fā)展的風(fēng)險(xiǎn)與防范[J];現(xiàn)代商業(yè);2015年24期

8 樂(lè)歡;胡付照;;回報(bào)類眾籌平臺(tái)運(yùn)營(yíng)模式發(fā)展探究[J];邊疆經(jīng)濟(jì)與文化;2015年08期

9 孫學(xué)立;;我國(guó)眾籌融資模式及監(jiān)管問(wèn)題研究[J];金融發(fā)展研究;2015年05期

10 雷禹;陳文;;房地產(chǎn)眾籌發(fā)展模式研究[J];南方金融;2015年04期

相關(guān)重要報(bào)紙文章 前1條

1 楊海峰;;京東眾籌：一切始于夢(mèng)想[N];中國(guó)出版?zhèn)髅缴虉?bào);2015年

相關(guān)碩士學(xué)位論文 前6條

1 付萍;中小企業(yè)眾籌融資模式研究[D];山東大學(xué);2016年

2 俞小孟;小微企業(yè)眾籌融資的風(fēng)險(xiǎn)識(shí)別與防范研究[D];中國(guó)科學(xué)技術(shù)大學(xué);2015年

3 郭倩倩;我國(guó)眾籌融資模式的應(yīng)用分析[D];天津商業(yè)大學(xué);2015年

4 牛雅靜;基于金融發(fā)展視角的我國(guó)上市公司債務(wù)融資研究[D];山東大學(xué);2014年

5 周小斌;眾籌模式融資可得性影響因素研究[D];湖南大學(xué);2014年

6 荊重陽(yáng);我國(guó)金融監(jiān)管體系改革與發(fā)展研究[D];華東師范大學(xué);2010年

，

本文編號(hào)：1827657