發(fā)布時(shí)間：2018-04-17 00:30

  本文選題：戰(zhàn)略管理 + 產(chǎn)業(yè)集群��； 參考：《揚(yáng)州大學(xué)》2017年碩士論文

【摘要】：企業(yè)實(shí)施戰(zhàn)略管理的目的是為了應(yīng)對(duì)不斷變化、競(jìng)爭(zhēng)日益加劇的整體經(jīng)營環(huán)境,保持長(zhǎng)期生存和不斷發(fā)展,而對(duì)企業(yè)的發(fā)展方向進(jìn)行的總體規(guī)劃。然而多年以來,國內(nèi)企業(yè)界對(duì)于戰(zhàn)略管理的重要性一直未給予充分的認(rèn)識(shí),現(xiàn)實(shí)中由于企業(yè)缺乏戰(zhàn)略管理意識(shí)和戰(zhàn)略管理能力而導(dǎo)致的管理決策失誤比比皆是,從而導(dǎo)致國內(nèi)企業(yè)的整體壽命較短,其中以制造業(yè)中的中小企業(yè)最為嚴(yán)峻。作為中國酒店日用品之都的揚(yáng)州市杭集工業(yè)園內(nèi)有著為數(shù)眾多的酒店日用品生產(chǎn)企業(yè),近年來由于受到國內(nèi)外經(jīng)濟(jì)結(jié)構(gòu)調(diào)整的影響,這些企業(yè)的生存環(huán)境變得越來越復(fù)雜,競(jìng)爭(zhēng)也越來越激烈。專業(yè)從事酒店日用品生產(chǎn)和銷售的LMZ公司自2004年在杭集工業(yè)園成立以來,雖然期間發(fā)展一直較為順利,但是和行業(yè)內(nèi)的其他企業(yè)一樣,在發(fā)展的過程中也不斷的遇到一些問題的困擾,因此在這種情境下,就有必要促使企業(yè)從戰(zhàn)略的高度來考慮解決這些問題。本文正是在這種背景下根據(jù)企業(yè)戰(zhàn)略制定的過程,對(duì)處于原發(fā)性產(chǎn)業(yè)集群、屬于傳統(tǒng)制造業(yè)類型中的LMZ公司所處的外部宏觀環(huán)境和行業(yè)環(huán)境分別運(yùn)用PEST和五力進(jìn)行了系統(tǒng)的分析,對(duì)內(nèi)部環(huán)境分別從財(cái)務(wù)狀況、物質(zhì)資源、人力資源和組織資源四個(gè)方面進(jìn)行了系統(tǒng)的分析,然后使用SWOT將內(nèi)外部分析結(jié)果有機(jī)結(jié)合,并提出了備選戰(zhàn)略方案,同時(shí)根據(jù)LMZ公司的現(xiàn)狀進(jìn)行了戰(zhàn)略定位,并從近期、中期和遠(yuǎn)期三個(gè)時(shí)間階段制定了戰(zhàn)略目標(biāo),再進(jìn)一步結(jié)合企業(yè)現(xiàn)行戰(zhàn)略進(jìn)行調(diào)整制定了合適的主要發(fā)展戰(zhàn)略,最后對(duì)這些戰(zhàn)略實(shí)施保障措施進(jìn)行了闡述。本文旨在通過將戰(zhàn)略管理理論及方法應(yīng)用在LMZ公司的發(fā)展過程中來獲得或提升公司的核心競(jìng)爭(zhēng)力,以達(dá)到延長(zhǎng)企業(yè)的生命周期,實(shí)現(xiàn)可持續(xù)發(fā)展的目標(biāo),同時(shí)也為這些數(shù)量眾多、給中國的經(jīng)濟(jì)增長(zhǎng)和解決就業(yè)等做出了重大貢獻(xiàn)的廣大制造型中小企業(yè)提供相應(yīng)的戰(zhàn)略管理理論應(yīng)用方面的借鑒。
[Abstract]:The purpose of implementing strategic management is to cope with the changing and increasingly competitive overall operating environment, to maintain long-term survival and continuous development, and to carry out the overall plan for the development direction of the enterprise.However, for many years, the importance of strategic management has not been fully recognized by the domestic business community. In reality, the mistakes in management decisions caused by the lack of strategic management awareness and ability of enterprises are everywhere.As a result, the whole life span of domestic enterprises is shorter, in which SMEs in manufacturing industry are the most severe.As the capital of hotel commodities in China, Yangzhou Hangzhou Hangzhou Industrial Park has a large number of hotel commodity manufacturers. In recent years, due to the influence of economic restructuring at home and abroad, the living environment of these enterprises has become more and more complex.The competition is also getting fiercer and fiercer.LMZ, which specializes in the production and sale of hotel commodities, has been developing smoothly since its establishment in Hangzhou Industrial Park in 2004, but like other enterprises in the industry,In the process of development, there are also some problems, so it is necessary to urge the enterprise to solve these problems from the strategic perspective.It is under this background that this paper, according to the process of enterprise strategy formulation, is in the primary industrial cluster.The external macro environment and industry environment of LMZ Company, which belongs to the traditional manufacturing industry, are analyzed systematically by using PEST and Wuli, respectively, and the internal environment is analyzed from the financial situation and material resources, respectively.Four aspects of human resources and organizational resources are systematically analyzed, and then the internal and external analysis results are organically combined with SWOT, and an alternative strategic plan is put forward. At the same time, according to the current situation of LMZ Company, the strategic positioning is carried out, and in the near future,In the middle and long term, the strategic objectives are formulated, and the appropriate main development strategies are formulated in combination with the adjustment of the current strategy of the enterprise. Finally, the implementation of these strategies is expounded.The purpose of this paper is to apply the theory and method of strategic management to the development process of LMZ Company to obtain or enhance the core competitiveness of the company, in order to prolong the life cycle of the enterprise and realize the goal of sustainable development.At the same time, it also provides reference to the application of strategic management theory for the large number of manufacturing SMEs, which have made great contributions to the economic growth and employment of China.
【學(xué)位授予單位】：揚(yáng)州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F272;F426.8

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