本文選題：網(wǎng)絡(luò)眾包 + 生態(tài)系統(tǒng)　； 參考：《東南大學(xué)》2017年碩士論文

【摘要】：由于網(wǎng)絡(luò)信息技術(shù)的發(fā)展以及互聯(lián)網(wǎng)普及率的提高,各類產(chǎn)品生命周期不斷縮短,知識更新速度不斷加快,企業(yè)創(chuàng)新難度隨之不斷提高。但與此同時,許多企業(yè)卻面臨著資源缺乏,創(chuàng)新能力不足以及無法滿足顧客需求等諸多問題,這迫使企業(yè)發(fā)掘更多的創(chuàng)新資源,與更多的創(chuàng)新主體進(jìn)行合作。眾包作為近幾年興起的新型商業(yè)模式讓企業(yè)有機(jī)會可以接觸到新的創(chuàng)新源來補(bǔ)充甚至是替代現(xiàn)有的創(chuàng)新模式。網(wǎng)絡(luò)眾包是一種參與式在線活動,其中個體、機(jī)構(gòu)、非營利組織或企業(yè)通過靈活的公開召集方式,使一組有不同特征的個體自愿承擔(dān)某項任務(wù),以滿足眾包商的創(chuàng)新需求。這項任務(wù)本身具有一定復(fù)雜性和模塊性,大眾通過參與任務(wù)能獲得工作、報酬、經(jīng)驗或知識。而眾包商將從中獲利,其形式將取決于所進(jìn)行的活動的類型。目前越來越多的企業(yè)開始注意到網(wǎng)絡(luò)眾包模式對企業(yè)創(chuàng)新發(fā)展、技術(shù)革新的作用。現(xiàn)代企業(yè)的開放式創(chuàng)新發(fā)展逐漸運(yùn)用到眾包模式,利用外部的智慧、資源與技術(shù),拓展企業(yè)的創(chuàng)新源,拓展企業(yè)的創(chuàng)新模式和組織形式。學(xué)術(shù)界也開始對網(wǎng)絡(luò)眾包投入廣泛關(guān)注。目前研究焦點主要集中在大眾參與眾包的動機(jī)和行為,而缺乏對網(wǎng)絡(luò)眾包系統(tǒng)全局性的研究,從企業(yè)、平臺出發(fā)的文獻(xiàn)較少。因此本文首先從眾包的概念出發(fā),梳理了眾包興起原因、分類等,總結(jié)了關(guān)于眾包參與者角色和動機(jī)的相關(guān)文獻(xiàn),對眾包相關(guān)文獻(xiàn)進(jìn)行了評述;接著通過生態(tài)系統(tǒng)相關(guān)理論研究進(jìn)行總結(jié),打下理論基礎(chǔ)。構(gòu)建基于平臺的網(wǎng)絡(luò)眾包生態(tài)系統(tǒng),從不同的主體研究網(wǎng)絡(luò)眾包生態(tài)系統(tǒng)構(gòu)成、組成要素、邊界、結(jié)構(gòu)以及運(yùn)行機(jī)制,針對發(fā)包方和接包方的不同行為動機(jī)研究網(wǎng)絡(luò)眾包生態(tài)系統(tǒng)參與者的行為驅(qū)動因素,不論對于企業(yè)創(chuàng)新發(fā)展還是網(wǎng)絡(luò)眾包相關(guān)研究都具有一定的理論價值。同時,本文還通過兩個具有代表性的眾包平臺——豬八戒網(wǎng)和海爾眾包供應(yīng)鏈系統(tǒng),對平臺生態(tài)系統(tǒng)進(jìn)行分析,并從平臺的運(yùn)作模式總結(jié)了參與主體的行為驅(qū)動因素,從而提出了網(wǎng)絡(luò)眾包行為的相關(guān)激勵策略,將會對企業(yè)開展眾包活動產(chǎn)生一定的實踐意義。
[Abstract]:With the development of network information technology and the Internet, all kinds of products have shorter life cycles and accelerating the speed of knowledge renewal, enterprise innovation difficulty will continue to improve. But at the same time, many enterprises are faced with the lack of resources, lack of innovation, many problems can not meet customer demands, forcing enterprises to explore more innovative resources and cooperate with more innovation. As a new business model Crowdsourcing in recent years so that enterprises have the opportunity to be exposed to new sources of innovation to supplement or even replace the existing innovation mode. Crowdsourcing network is a kind of participatory online activities, including individuals, organizations, non-profit organizations or enterprises through flexible the open call, so that a group of individuals have different characteristics voluntarily undertake a task, to meet Crowdsourcing's innovation needs. The task itself has Certain complexity and modularity, mass work, by participating in the task to pay, experience or knowledge. Crowdsourcing business will profit from its form depends on the type of activities. Now more and more enterprises begin to pay attention to the network Crowdsourcing mode in the development of enterprise innovation, technological innovation. Open innovation in the development of modern enterprises and gradually applied to the Crowdsourcing mode, using external wisdom, resources and technology, expand the source of business innovation, expand innovation mode and organization structure of enterprises. The academic circles also began to network Crowdsourcing into widespread concern. The current research mainly focus on the public participation motivation and Crowdsourcing the behavior, and the lack of network Crowdsourcing global system of research, from the enterprise, the platform of the literature is less. Therefore this paper from the concept of package, combing the Crowdsourcing rise, classification, thensummarizes The related literature Crowdsourcing participant roles and motivation, to Crowdsourcing related literature were reviewed; then through ecological system theory research summary, lay a theoretical foundation. Crowdsourcing network platform construction based on the ecosystem, from different subject research network Crowdsourcing ecological system structure, elements, boundary, structure and operation according to the different behavior motivation mechanism, research network, the employer and the contractor Crowdsourcing ecosystem participants behavior driving factors, it has certain theoretical value for the innovation and development of enterprise network or Crowdsourcing related research. At the same time, this article also through two representative Crowdsourcing platform - zhubajie.com and Haier all the package of supply chain system, the platform ecosystem is analyzed, and the mode of operation of the platform are summarized in behavior of the main driving factors, and puts forward the network Crowdsourcing behavior The relevant incentive strategy, will have certain practical significance for enterprises to carry out Crowdsourcing activities.

【學(xué)位授予單位】：東南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F273.1

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