本文選題：自提點(diǎn) + 顧客選擇行為��； 參考：《中國管理科學(xué)》2017年05期

【摘要】：自提點(diǎn)選址是企業(yè)推廣顧客自提模式和搶占末端配送市場份額的戰(zhàn)略決策之一。與其它物流設(shè)施不同,自提點(diǎn)直接面向顧客,顧客可選擇是否接受區(qū)域中自提點(diǎn)的服務(wù)。為使顧客自提量最大化,考慮顧客如何選擇目標(biāo)自提點(diǎn)是至關(guān)重要的。為此,考慮顧客取貨距離和自提點(diǎn)吸引力等因素,基于競爭選址和逐漸覆蓋理論,設(shè)計(jì)了顧客對(duì)自提點(diǎn)的分段效用函數(shù)。在此基礎(chǔ)上,利用MNL模型和需求彈性函數(shù)分別構(gòu)建了隨機(jī)選擇模型和最優(yōu)選擇模型。為高效地求解模型,設(shè)計(jì)了免疫算法,并用一個(gè)隨機(jī)算例進(jìn)行驗(yàn)證。結(jié)果顯示,顧客選擇行為對(duì)自提點(diǎn)選址有重要的影響,企業(yè)在作決策之前有必要詳實(shí)地調(diào)查顧客的選擇行為。
[Abstract]:Self-location is one of the strategic decisions for enterprises to promote customer self-extraction model and preempt the market share of terminal distribution.Different from other logistics facilities, customers can choose whether to accept the service in the region.It is very important to consider how the customer chooses the target point in order to maximize the customer's self-lift.Therefore, based on the competitive location and the gradual covering theory, the piecewise utility function of the customer to the self-lifting point is designed considering the factors such as the distance of the customer to pick up the goods and the attraction of the self-lifting point.On this basis, the stochastic selection model and the optimal selection model are constructed by using the MNL model and the demand elasticity function, respectively.In order to solve the model efficiently, an immune algorithm is designed and verified by a random example.The results show that the customer selection behavior has an important impact on the location of the proposed site, and it is necessary for the enterprise to investigate the customer's choice behavior in detail before making the decision.
【作者單位】： 西南交通大學(xué)交通運(yùn)輸與物流學(xué)院;西南交通大學(xué)綜合交通運(yùn)輸智能化國家地方聯(lián)合工程實(shí)驗(yàn)室;江蘇大學(xué)管理學(xué)院;
【基金】：國家自然科學(xué)基金資助項(xiàng)目(71472077,41501123) 四川省軟科學(xué)項(xiàng)目(2014ZR0032) 中央高�；究蒲袠I(yè)務(wù)費(fèi)專項(xiàng)資金資助項(xiàng)目(2682016CX058)
【分類號(hào)】：F270;;F224.3;;C931

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