本文選題：品牌社區(qū)　切入點：商業(yè)模式創(chuàng)新　出處：《經(jīng)濟體制改革》2017年02期

【摘要】：作為促進企業(yè)層面供給側(cè)改革落地的措施,本研究對基于品牌社區(qū)的商業(yè)模式創(chuàng)新進行了闡述。研究發(fā)現(xiàn),品牌社區(qū)不但對于商業(yè)模式全要素的創(chuàng)新具有激活作用,而且對企業(yè)商業(yè)模式創(chuàng)新還存在自組織驅(qū)動、健壯支撐和動態(tài)匹配的系統(tǒng)驅(qū)動模式;接著,本文提煉出企業(yè)職能增強型、顧客體驗塑造型和跨界平臺融合型等三種創(chuàng)新商業(yè)模式形態(tài);然后,提出"能用"、"會用"和"活用"的實踐建議;最后,總結(jié)出基于品牌社區(qū)的商業(yè)模式創(chuàng)新的邏輯模型。
[Abstract]:As a measure to promote supply-side reform at enterprise level, this study expounds the innovation of business model based on brand community.It is found that brand community not only activates the innovation of all elements of business model, but also has self-organization driven, robust support and dynamic matching system driven mode.This paper abstracts three kinds of innovative business models: enterprise function enhancement, customer experience molding and cross-border platform integration. Then, the paper puts forward the practical suggestions of "can use", "can use" and "can be used"; finally, the paper puts forward some practical suggestions, such as: "can be used", "can be used" and "can be used"; finally,The logical model of business model innovation based on brand community is summarized.
【作者單位】： 河海大學(xué)商學(xué)院;江蘇省"世界水谷"與水生態(tài)文明協(xié)同創(chuàng)新中心;
【基金】：江蘇省哲學(xué)社會科學(xué)界聯(lián)合會項目“構(gòu)建競爭力強的創(chuàng)新生態(tài)系統(tǒng)研究”(16SSL069)
【分類號】：F274

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本文編號：1711914