本文選題：角色榜樣　切入點：女性創(chuàng)業(yè)意愿　出處：《哈爾濱工業(yè)大學》2017年碩士論文　論文類型：學位論文

【摘要】：在當前國家鼓勵創(chuàng)業(yè)的大環(huán)境下,無論是國家還是企業(yè),都希望民眾有更多的創(chuàng)業(yè)行為以推動國家、社會和企業(yè)的發(fā)展。目前,女性相較于男性,其創(chuàng)業(yè)者數(shù)量較少,對于創(chuàng)業(yè)更加缺少自信,而角色榜樣的存在及其活動能夠為女性提升創(chuàng)業(yè)信心,進而提升女性的創(chuàng)業(yè)意愿。提升女性創(chuàng)業(yè)意愿能有效地增加女性的創(chuàng)業(yè)行為。因此,從鼓勵女性創(chuàng)業(yè)的視角看,國家或企業(yè)可以通過角色榜樣幫助女性提升其創(chuàng)業(yè)意愿,進而增加女性的創(chuàng)業(yè)行為。本研究在創(chuàng)業(yè)事件理論的基礎上,從提升女性創(chuàng)業(yè)意愿的角度出發(fā),將角色榜樣作為自變量,將創(chuàng)業(yè)事件理論中提出的感知希求性和感知可行性作為中介變量,將社會性別角色作為調節(jié)變量,建立了角色榜樣對女性創(chuàng)業(yè)意愿影響機制的理論框架。應用本研究的理論框架,提出了一系列假設,包括角色榜樣對于女性創(chuàng)業(yè)意愿的直接效應,角色榜樣對于女性創(chuàng)業(yè)意愿影響的內在機制,以及社會性別角色的調節(jié)效應。為了驗證本研究的假設,本研究采用問卷調查的方法,共搜集了230份有效問卷,利用SPSS20.0軟件對搜集的數(shù)據(jù)進行實證分析。本研究探索了角色榜樣的兩個方面即角色榜樣的廣度和角色榜樣的活動對于女性創(chuàng)業(yè)意愿的影響機制。首先,運用因子分析對角色榜樣的活動進行了類型的劃分,將角色榜樣的活動劃分成專業(yè)類活動和日常類活動,然后再對本研究的假設進行檢驗。結果顯示,女性所接觸的角色榜樣的廣度越大,女性的創(chuàng)業(yè)意愿會更強,角色榜樣的專業(yè)類活動和日常類活動均會增強女性的創(chuàng)業(yè)意愿。角色榜樣的廣度可以通過增強女性的感知希求性和感知可行性,進而增加女性的創(chuàng)業(yè)意愿。角色榜樣的專業(yè)類活動和日常類活動均會通過增強女性的感知希求性和感知可行性,進而增強女性的創(chuàng)業(yè)意愿。當女性具備男性化的社會性別角色特征時,專業(yè)類活動正向影響感知希求性的關系增強,日常類活動正向影響女性創(chuàng)業(yè)意愿的關系增強。根據(jù)本研究的結果,為了提升女性的創(chuàng)業(yè)意愿,本研究給出了識別女性潛在創(chuàng)業(yè)者,培養(yǎng)角色榜樣提升女性創(chuàng)業(yè)意愿以及開展創(chuàng)業(yè)教育培養(yǎng)創(chuàng)業(yè)者素質等幾條策略建議。
[Abstract]:In the current state encourages entrepreneurship environment, whether a country or enterprise, hope people have more entrepreneurial activity to promote the country, society and the development of enterprises. At present, fewer women than men, the number of entrepreneurs, for entrepreneurs more lack of confidence, and the existence and activities to enhance the female role model business confidence, and promote women's entrepreneurial intention. Women entrepreneurial intention can effectively increase the entrepreneurial behavior of women. Therefore, from the perspective of encourage women entrepreneurs, countries or companies can help women improve their role model and increase the entrepreneurial intention, entrepreneurial behavior in women. This research is based on the theory of entrepreneurial event and starting from the promotion of women entrepreneurship perspective, will be a role model as independent variables, perceived desirability and perceived entrepreneurial feasibility of the event theories as the intermediary The variables of gender roles as regulation variables, establish the theoretical framework of the influence mechanism of role model for female entrepreneurship intention. Applying the theoretical framework of this study, put forward a series of assumptions, including the role model for the direct effect of female entrepreneurial intention, influencing mechanism of role models for women entrepreneurial intention, and the moderating effect of gender role. In order to verify the hypothesis of this study, this study uses the questionnaire survey method, collected 230 valid questionnaires, empirical analysis on the collected data using SPSS20.0 software. This study explores the influence mechanism of the two aspects of the role model and example role breadth role model activities for women entrepreneurial intention at first, using factor analysis on role models activities were divided, the role model is divided into professional activities and daily activities Class activities, and then to the research hypothesis. The results showed that women are exposed to the role model for the breadth of the greater, female entrepreneurial intention will be stronger, professional activities and daily activities of a role model will enhance women's entrepreneurial intention. Role model can enhance the breadth of perceived desirability and perceived the feasibility of women, and increasing women's entrepreneurial intention. The professional activities of role models and daily class activities will be through enhancing perceived desirability and perceived feasibility of women, thus enhancing women's entrepreneurial intention. When women with gender role characteristics by masculine, enhance the professional relationship activities have positive effect on perceived desirability the relationship between daily activities, enhance positive effect on female entrepreneurship intention. According to the results of this study, in order to promote women's entrepreneurial intention, this study gives the recognition of women Potential entrepreneurs, training role models to improve women's entrepreneurial willingness and developing entrepreneurial education to cultivate the quality of entrepreneurs and other strategic suggestions.

【學位授予單位】：哈爾濱工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：C913.68;F279.2

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