發(fā)布時(shí)間：2018-06-14 18:55

  本文選題：創(chuàng)意產(chǎn)品出口 + RCEP��； 參考：《東北財(cái)經(jīng)大學(xué)》2016年碩士論文

【摘要】：創(chuàng)意經(jīng)濟(jì)隨著發(fā)達(dá)國(guó)家向知識(shí)經(jīng)濟(jì)形態(tài)轉(zhuǎn)型,在世界范圍內(nèi)興起,創(chuàng)意產(chǎn)品貿(mào)易成為轉(zhuǎn)變發(fā)展方式和提升國(guó)家競(jìng)爭(zhēng)力的重要手段,中國(guó)也越來越重視創(chuàng)意經(jīng)濟(jì)的發(fā)展。據(jù)UUNCTAD數(shù)據(jù)顯示,2012年中國(guó)創(chuàng)意產(chǎn)品進(jìn)出口貿(mào)易總額達(dá)1653.78億美元,其中對(duì)外出口總額1511.82億美元,占世界創(chuàng)意產(chǎn)品出口總額的31.9%,年均增長(zhǎng)率16.5%,遠(yuǎn)高于中國(guó)GDP年增長(zhǎng)率,可見,中國(guó)已經(jīng)是創(chuàng)意產(chǎn)品出口大國(guó)。但是筆者發(fā)現(xiàn),中國(guó)創(chuàng)意產(chǎn)品出口市場(chǎng)比較集中,出口對(duì)象以歐美發(fā)達(dá)經(jīng)濟(jì)體為主,而對(duì)發(fā)展中國(guó)家出口較少,想要走向世界,就必須積極拓展國(guó)際市場(chǎng)。隨著世界各國(guó)越來越注重區(qū)域間合作,我國(guó)對(duì)外貿(mào)易發(fā)展也在朝區(qū)域經(jīng)濟(jì)一體化方向邁進(jìn)。其中,正在談判的RCEP,全稱為Regiona1 Comprehensive Economic Partnership,即區(qū)域全面經(jīng)濟(jì)伙伴關(guān)系協(xié)定,將推進(jìn)此區(qū)域經(jīng)濟(jì)一體化進(jìn)程,優(yōu)勢(shì)互補(bǔ),推動(dòng)地區(qū)經(jīng)濟(jì)的發(fā)展,為新形勢(shì)下區(qū)域經(jīng)濟(jì)發(fā)展提供新方向,為擴(kuò)大我國(guó)對(duì)該區(qū)域內(nèi)國(guó)家創(chuàng)意產(chǎn)品的出口提供有利條件。數(shù)據(jù)顯示,2012年中國(guó)對(duì)RCEP國(guó)家創(chuàng)意產(chǎn)品出口額占總出口額的17.4%,低于北美和歐盟的26.7%和18.6%,但在2003-2012年呈現(xiàn)明顯上漲趨勢(shì),中國(guó)對(duì)RCEP國(guó)家創(chuàng)意產(chǎn)品出口額的年均增長(zhǎng)率高于對(duì)外出口總額的年平均增長(zhǎng)率,說明中國(guó)對(duì)該區(qū)域創(chuàng)意產(chǎn)品的出口存在很大潛力。全球化背景下,我國(guó)處于經(jīng)濟(jì)轉(zhuǎn)型與產(chǎn)業(yè)結(jié)構(gòu)升級(jí)的重要時(shí)期,在現(xiàn)今知識(shí)經(jīng)濟(jì)的現(xiàn)狀下,中國(guó)的發(fā)展正面臨新的機(jī)遇與挑戰(zhàn),只有有針對(duì)性地維護(hù)和開發(fā)貿(mào)易合作伙伴,不斷加強(qiáng)對(duì)知識(shí)產(chǎn)權(quán)的保護(hù),才能使我國(guó)創(chuàng)意產(chǎn)業(yè)在全球產(chǎn)業(yè)結(jié)構(gòu)調(diào)整中謀得更好的分工位置,具備更強(qiáng)的國(guó)際競(jìng)爭(zhēng)力。本文主要采用以下兩種方法進(jìn)行研究。第一,定量分析與定性分析相結(jié)合。使用數(shù)據(jù)和圖表闡述我國(guó)出口給RCEP國(guó)家創(chuàng)意商品的情況,并從出口的規(guī)模、市場(chǎng)結(jié)構(gòu)和產(chǎn)品結(jié)構(gòu)方面定性分析了中國(guó)對(duì)這些國(guó)家創(chuàng)意商品出口存在的問題:第二,理論分析與實(shí)證研究相結(jié)合。在參考相關(guān)文獻(xiàn)中提到的可能影響創(chuàng)意產(chǎn)品出口的因素及RCEP實(shí)際情況的基礎(chǔ)上,運(yùn)用引力模型,篩選出我國(guó)在RCEP區(qū)域銷售創(chuàng)意商品量較多的十二個(gè)國(guó)家,以2003-2012年中國(guó)對(duì)其創(chuàng)意產(chǎn)品出口額作因變量,根據(jù)前文得到的可能會(huì)影響我國(guó)創(chuàng)意產(chǎn)品出口的因素,選取相應(yīng)指標(biāo)作自變量,建立回歸方程進(jìn)行實(shí)證研究,并進(jìn)行解釋說明,根據(jù)研究結(jié)果提出對(duì)策建議。本文共分為以下六個(gè)章節(jié):第1章是緒論。簡(jiǎn)要闡述本篇論文的選題背景、影響、研究方法與主要內(nèi)容等,概述了創(chuàng)意商品的定義與類別,簡(jiǎn)單說明我國(guó)創(chuàng)意商品交易的情況,區(qū)域經(jīng)濟(jì)一體化在RCEP國(guó)家間的貿(mào)易效應(yīng)和創(chuàng)意產(chǎn)品貿(mào)易影響因素的研究成果,為之后的研究提供文獻(xiàn)參考,并指出文章的創(chuàng)新點(diǎn)與不足之處。第2章為相關(guān)理論。本章概述了與研究相關(guān)的經(jīng)濟(jì)學(xué)理論,為本文提供理論支撐。第3章為現(xiàn)狀分析。在分析中國(guó)對(duì)RCEP國(guó)家創(chuàng)意產(chǎn)品的出口規(guī)模、市場(chǎng)分布與商品結(jié)構(gòu)的基礎(chǔ)上,發(fā)現(xiàn)中國(guó)對(duì)這些國(guó)家創(chuàng)意產(chǎn)品的出口存在市場(chǎng)集中、產(chǎn)品結(jié)構(gòu)失衡且附加值低等問題;比較分析中國(guó)與RCEP成員創(chuàng)意產(chǎn)品的貿(mào)易競(jìng)爭(zhēng)力指數(shù),得出雖然中國(guó)創(chuàng)意產(chǎn)業(yè)整體的貿(mào)易競(jìng)爭(zhēng)力較強(qiáng),但技術(shù)和知識(shí)要素密集型創(chuàng)意產(chǎn)品的競(jìng)爭(zhēng)力相對(duì)低下,主要依靠設(shè)計(jì)類和工藝品類兩種勞動(dòng)密集型產(chǎn)品拉動(dòng)出口的結(jié)論。第4章為理論分析。從政治、經(jīng)濟(jì)、社會(huì)、地理和文化五個(gè)層面分析了可能影響中國(guó)對(duì)RCEP國(guó)家創(chuàng)意產(chǎn)品出口的因素,為后文的實(shí)證分析提供邏輯基礎(chǔ)。第5章為實(shí)證分析。在理論分析的基礎(chǔ)上,建立拓展的引力模型,選取2003-2012年中國(guó)對(duì)RCEP國(guó)家出口創(chuàng)意產(chǎn)品的面板數(shù)據(jù)進(jìn)行實(shí)證檢驗(yàn)。結(jié)果表明,中國(guó)與進(jìn)口國(guó)經(jīng)濟(jì)發(fā)展水平、互聯(lián)網(wǎng)用戶數(shù)、貿(mào)易安排現(xiàn)狀以及我國(guó)對(duì)知識(shí)產(chǎn)權(quán)的維護(hù)程度,對(duì)創(chuàng)意商品的外銷有重要積極意義;中國(guó)與進(jìn)口國(guó)的地理距離、文化距離和市場(chǎng)規(guī)模具有阻礙作用。第6章為主要結(jié)論和對(duì)策建議。結(jié)合RCEP的談判背景,為促進(jìn)中國(guó)對(duì)該區(qū)域創(chuàng)意產(chǎn)品的出口,文章基于實(shí)證分析結(jié)論,從不同角度提出促進(jìn)中國(guó)對(duì)RCEP國(guó)家創(chuàng)意產(chǎn)品出口的可行的對(duì)策建議。
[Abstract]:With the transformation of the developed countries into the form of knowledge economy and the rise of the world, creative product trade has become an important means of changing the way of development and promoting the competitiveness of the country. China has also paid more and more attention to the development of creative economy. According to UUNCTAD data, the total import and export trade of creative products in China reached 165 billion 378 million US dollars in 2012. The total foreign exports are $151 billion 182 million, accounting for 31.9% of the total export of creative products in the world, with an average annual growth rate of 16.5%, far higher than the growth rate of China's GDP years. It can be seen that China is already a big exporter of creative products. As the countries of the exhibition are less exported and want to go to the world, we must actively expand the international market. With the increasing emphasis on interregional cooperation among the countries of the world, the development of China's foreign trade is also moving towards regional economic integration. The RCEP, which is being negotiated, is called the Regiona1 Comprehensive Economic Partnership, that is, the regional comprehensive economic gang. The partnership agreement will promote the regional economic integration process, complement each other, promote regional economic development, provide new direction for regional economic development under the new situation, and provide favorable conditions for expanding the export of national creative products in the region. The data show that the total export amount of the RCEP national creative products in China in 2012 accounted for the total export volume. 17.4%, lower than 26.7% and 18.6% of North America and European Union, but in 2003-2012 years, the average annual growth rate of China's export of RCEP creative products is higher than the average annual growth rate of foreign exports, indicating that China has great potential for the export of creative products in the region. In the important period of upgrading the structure and industrial structure, China's development is facing new opportunities and challenges under the present situation of knowledge economy. Only by maintaining and developing trade partners and constantly strengthening the protection of intellectual property, can our creative industry make a better division of labor in the adjustment of the whole ball industry structure. This article mainly uses the following two methods to study. Firstly, the quantitative analysis and qualitative analysis are combined. The data and charts are used to explain the situation of our country's export to RCEP countries' creative goods, and from the scale of export, the market structure and the product structure, we qualitatively analyze the Chinese creative businessmen. Second, second, combining the theoretical analysis with the empirical research. On the basis of the factors that may affect the export of creative products and the actual situation mentioned in the related literature, we use the gravitational model to screen out twelve countries with more creative goods in China in the RCEP region, with 2003-2012 years' creativity in China. According to the factors that may affect the export of creative products in our country, the export volume of the product can affect the export of our creative products, select the corresponding indexes as independent variables, establish the regression equation for empirical research, and explain the results according to the results of the study. This article is divided into the following six chapters: the first chapter is the introduction. This paper briefly expounds the theory of this article. The background, influence, research method and main content of the article are summarized, the definition and category of creative goods are summarized, the situation of creative commodity trading in China, the trade effect of regional economic integration in RCEP countries and the influence factors of creative product trade are studied, and the literature reference is provided for the later research, and the article is pointed out. The second chapter is the related theory. This chapter summarizes the economic theory related to the research and provides theoretical support for this article. The third chapter is the analysis of the current situation. On the basis of the analysis of the export scale, market distribution and commodity structure of China's creative products in RCEP countries, the export of creative products in these countries is present in China. The market concentration, the imbalance of product structure and low value-added problems; compare and analyze the trade competitiveness index of creative products of China and RCEP members. It is concluded that although the overall competitiveness of Chinese creative industries is strong, the competitiveness of creative products with intensive technology and knowledge elements is low, mainly relying on two kinds of design and handicraft categories. The fourth chapter is a theoretical analysis. From the political, economic, social, geographical and cultural levels, we analyze the factors that may affect the export of creative products to RCEP countries from five levels, and provide a logical basis for the empirical analysis of the latter. The fifth chapter is an empirical analysis. On the basis of theoretical analysis, an extended citation is established. The force model selected the panel data of the export creative products of RCEP countries for 2003-2012 years. The results show that the economic development level of China and the importing countries, the number of Internet users, the status of trade arrangements and the maintenance of intellectual property in China have important positive significance for the export of creative goods; China and the importing country The sixth chapter is the main conclusion and the countermeasures and suggestions. The sixth chapter is the main conclusion and the countermeasures and suggestions. In order to promote the export of creative products in the region, the article, based on the empirical analysis, puts forward the feasible countermeasures and suggestions to promote the export of creative products of RCEP countries from different angles.
【學(xué)位授予單位】：東北財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：G124;F752.62

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