本文選題：書院文化 + 文化旅游��； 參考：《湖南大學(xué)》2012年碩士論文

【摘要】：書院是中國古代的文化教育和研究機(jī)構(gòu)，在千余年的發(fā)展歷程中凝結(jié)和創(chuàng)造了輝煌的書院文化，，成為推動中國傳統(tǒng)文化普及、創(chuàng)新和發(fā)展的重要力量。在當(dāng)前加快文化體制改革促進(jìn)社會主義文化大發(fā)展大繁榮的背景下，探索書院文化旅游發(fā)展策略，對于書院文化在當(dāng)代復(fù)興提供了新舞臺，也為地方政府發(fā)展文化事業(yè)創(chuàng)新了發(fā)展路徑。 本文在綜合國內(nèi)外有關(guān)書院文化、書院文化旅游研究的基礎(chǔ)上，從物質(zhì)、制度、精神三個(gè)層面分析了書院建筑文化、書院制度文化、書院精神文化具體內(nèi)涵，并認(rèn)為發(fā)展書院文化旅游，具有弘揚(yáng)傳統(tǒng)文化，提升文化旅游，擴(kuò)大傳播效果等重要意義。針對目前書院文化旅游發(fā)展存在著書院文化資源保護(hù)不力、書院景區(qū)文化氣息不濃、書院文化旅游宣傳不足、書院文化旅游經(jīng)營效益不高等問題，本文分析了書院文化旅游可持續(xù)性發(fā)展原則，并借鑒現(xiàn)行文化旅游發(fā)展模式，結(jié)合書院文化資源特性，論證了書院文化旅游發(fā)展直接利用型、復(fù)原歷史型、整合提升型、短期表現(xiàn)型、主題附會型等五種發(fā)展模式。 書院文化旅游發(fā)展問題既是文化問題又是經(jīng)濟(jì)問題，涉及到地方政府、書院文化資產(chǎn)所有者、市場經(jīng)營主體、書院周邊居民以及旅游者之間的復(fù)雜關(guān)系。在分析書院文化旅游發(fā)展策略上，本文認(rèn)為必須理順書院文化旅游的管理體系，明確各方責(zé)任和義務(wù)，探索建立市場化的經(jīng)營策略。最后，以岳麓書院為樣本，介紹了岳麓書院在書院文化旅游發(fā)展的成功經(jīng)驗(yàn)，希望對書院文化旅游實(shí)踐活動起到引導(dǎo)和示范作用。
[Abstract]:Academy of Classical Learning is a cultural education and research institution in ancient China. It has condensed and created brilliant academy culture in the course of development for more than a thousand years, and has become an important force to promote the popularization, innovation and development of Chinese traditional culture. Under the background of speeding up the reform of cultural system and promoting the great development and prosperity of socialist culture, exploring the development strategy of academy culture tourism provides a new stage for the contemporary revival of college culture. Also for local governments to develop cultural undertakings innovation development path. On the basis of synthesizing the research of academy culture, academy culture and tourism at home and abroad, this paper analyzes the concrete connotation of college architecture culture, academy system culture and academy spirit culture from three aspects of material, institution and spirit. It is considered that the development of cultural tourism of academy is of great significance in carrying forward traditional culture, promoting cultural tourism and expanding the effect of communication. At present, there are some problems in the development of college cultural tourism, such as the weak protection of academy cultural resources, the lack of cultural atmosphere of academy scenic spots, the lack of propaganda of academy cultural tourism, and the low efficiency of college cultural tourism management. This paper analyzes the principles of the sustainable development of cultural tourism of the academy, draws lessons from the current development mode of cultural tourism, combined with the characteristics of the cultural resources of the academy, and proves that the development of cultural tourism of the academy is of direct utilization, historical recovery, integration and promotion. Short-term performance, theme attached to the development of five types of models. The development of college cultural tourism is not only a cultural problem but also an economic one, which involves the complex relationship between local government, the owner of college cultural assets, the main body of market management, the residents around the college and tourists. Based on the analysis of the development strategy of college cultural tourism, this paper argues that it is necessary to straighten out the management system of college cultural tourism, clarify the responsibilities and obligations of all parties, and explore the establishment of market-oriented management strategy. Finally, taking Yuelu Academy as a sample, this paper introduces the successful experience of Yuelu Academy in the development of cultural tourism of the Academy, hoping to guide and demonstrate the cultural tourism practice of the Academy.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G124;F592

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本文編號：1975119