本文選題：媒體融合生態(tài) + 困境��； 參考：《電視研究》2017年04期

【摘要】：時下,互聯(lián)網(wǎng)的快速發(fā)展正在深刻地改變著媒體生存環(huán)境和生態(tài)格局,促使媒體生態(tài)向深度融合轉(zhuǎn)變,重新建構(gòu)了身處其中各相關(guān)主體之間的關(guān)系。作為內(nèi)容供給方,影視企業(yè)與媒體生態(tài)環(huán)境息息相關(guān),同樣面臨新的定位調(diào)整、關(guān)系轉(zhuǎn)變和策略選擇等問題,亟須在趨勢認(rèn)識、問題分析和策略思路上做出解答。
[Abstract]:Nowadays, the rapid development of the Internet is profoundly changing the media living environment and ecological pattern, promoting the media ecology to the deep integration, and re-constructing the relationship between the relevant subjects. As the content supplier, the film and television enterprises are closely related to the media ecological environment, and also face new problems such as orientation adjustment, relationship transformation and strategy choice, which need to be solved urgently in the aspects of trend understanding, problem analysis and strategic thinking.
【作者單位】： 西北大學(xué)文化遺產(chǎn)學(xué)院;北京廣播電視臺;
【分類號】：G206;J943
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本文編號：1867063