本文選題：《建國大業(yè)》 + 《建黨偉業(yè)》��； 參考：《當(dāng)代電影》2017年12期

【摘要】：電影自誕生以來就具備了商業(yè)性和藝術(shù)性兩種性質(zhì),《建國大業(yè)》《建黨偉業(yè)》《建軍大業(yè)》三部影片開創(chuàng)新模式,用一切合理的營銷宣傳手段建立主旋律電影營銷模式。本文擬從以受眾為中心、主旋律敘事的突破、品牌化營銷等維度進(jìn)行分析,以期為中國主旋律題材電影作品尋求一條符合"中國國情"的發(fā)展之路。
[Abstract]:Since its birth, the film has two properties: commercial and artistic. Three films, "the cause of founding a nation", "the great cause of building the Party" and "the great cause of building the army", have created a new model and established the main theme film marketing mode with all reasonable means of marketing and propaganda. In this paper, the author intends to make an analysis from the aspects of audience as the center, the breakthrough of the main melody narrative and the brand marketing, in order to find a way to develop the Chinese theme film works in accordance with the "national conditions of China".
【作者單位】： 山西大同大學(xué)新聞系;
【分類號】：J943
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本文編號：1867482