發(fā)布時(shí)間：2018-04-30 08:12

  本文選題：文化產(chǎn)業(yè) + 產(chǎn)業(yè)競(jìng)爭(zhēng)力　； 參考：《山東財(cái)經(jīng)大學(xué)》2012年碩士論文

【摘要】：近年來(lái)，在對(duì)經(jīng)濟(jì)社會(huì)發(fā)展問題的討論中，文化產(chǎn)業(yè)的發(fā)展已成為熱點(diǎn)之一。作為21世紀(jì)全球化中的朝陽(yáng)產(chǎn)業(yè)，，在加快轉(zhuǎn)變經(jīng)濟(jì)發(fā)展方式的攻堅(jiān)時(shí)期，文化產(chǎn)業(yè)越來(lái)越成為綜合競(jìng)爭(zhēng)力的重要因素、越來(lái)越成為經(jīng)濟(jì)社會(huì)發(fā)展的重要支撐。山東省也已提出十二五期間大力發(fā)展文化產(chǎn)業(yè)，提出推動(dòng)文化產(chǎn)業(yè)成為經(jīng)濟(jì)支柱性產(chǎn)業(yè)。山東省擁有發(fā)展文化產(chǎn)業(yè)的優(yōu)勢(shì)條件，當(dāng)前也已經(jīng)取得了一定的成就，但也存在著諸多問題。山東省文化產(chǎn)業(yè)發(fā)展?fàn)顩r如何，與其他省市相比存在哪些優(yōu)勢(shì)與不足之處，各競(jìng)爭(zhēng)力要素的競(jìng)爭(zhēng)力評(píng)價(jià)如何，這些問題的回答有利于有針對(duì)性的提出提升山東省文化產(chǎn)業(yè)競(jìng)爭(zhēng)力的對(duì)策建議。 在綜述了國(guó)內(nèi)外有關(guān)文化產(chǎn)業(yè)的概念與理論的基礎(chǔ)上，本文介紹了文化產(chǎn)業(yè)所具備的幾項(xiàng)特征，給出了文化產(chǎn)業(yè)競(jìng)爭(zhēng)力的基本內(nèi)涵，并從經(jīng)濟(jì)基礎(chǔ)、生產(chǎn)要素、市場(chǎng)需求、相關(guān)產(chǎn)業(yè)發(fā)展情況、產(chǎn)業(yè)創(chuàng)新、政策環(huán)境和企業(yè)戰(zhàn)略等方面分析了文化產(chǎn)業(yè)競(jìng)爭(zhēng)力的影響因素。本文對(duì)山東省文化產(chǎn)業(yè)發(fā)展現(xiàn)狀進(jìn)行了分析，并通過定性分析發(fā)現(xiàn)了山東省文化產(chǎn)業(yè)發(fā)展中的優(yōu)勢(shì)以及不足之處。在對(duì)生產(chǎn)要素、需求要素、相關(guān)產(chǎn)業(yè)要素、生產(chǎn)競(jìng)爭(zhēng)力要素以及創(chuàng)新要素五個(gè)方面進(jìn)行競(jìng)爭(zhēng)力評(píng)價(jià)分析的基礎(chǔ)上，本文構(gòu)建了一個(gè)包括5大因素，17個(gè)競(jìng)爭(zhēng)指標(biāo)的文化產(chǎn)業(yè)競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系，采用因子分析法對(duì)指標(biāo)進(jìn)行了系統(tǒng)評(píng)價(jià)。根據(jù)模型評(píng)價(jià)，山東省文化產(chǎn)業(yè)的綜合競(jìng)爭(zhēng)力居于第一層次，具有較強(qiáng)的競(jìng)爭(zhēng)力水平；各影響因素競(jìng)爭(zhēng)力水平屬于中上等，與其綜合競(jìng)爭(zhēng)力水平相比，生產(chǎn)要素、生產(chǎn)競(jìng)爭(zhēng)力因素競(jìng)爭(zhēng)力較強(qiáng)，創(chuàng)新、相關(guān)產(chǎn)業(yè)以及市場(chǎng)需求相對(duì)較弱。根據(jù)評(píng)價(jià)模型的分析結(jié)果，本文從政府層面、產(chǎn)業(yè)層面以及企業(yè)層面提出了提升山東省文化產(chǎn)業(yè)競(jìng)爭(zhēng)力的對(duì)策建議。
[Abstract]:In recent years, in the discussion of economic and social development, the development of cultural industry has become one of the hot spots. As a sunrise industry in the globalization of the 21st century, in the period of speeding up the transformation of the mode of economic development, cultural industry has become an important factor of comprehensive competitiveness and an important support of economic and social development. Shandong Province has also proposed to vigorously develop cultural industry during the 12th Five-Year Plan period, and to promote cultural industry to become an economic pillar industry. Shandong Province has the advantage of developing cultural industry and has made some achievements at present, but there are many problems. What is the development of cultural industry in Shandong Province, what are the advantages and disadvantages compared with other provinces and cities, and how to evaluate the competitiveness of each competitive factor? The answers to these questions are helpful to put forward countermeasures and suggestions to promote the competitiveness of Shandong cultural industry. On the basis of summarizing the concepts and theories of cultural industry at home and abroad, this paper introduces several characteristics of cultural industry, gives the basic connotation of cultural industry's competitiveness, and from the aspects of economic base, production factor and market demand. The factors influencing the competitiveness of cultural industry are analyzed from the aspects of industry development, industrial innovation, policy environment and enterprise strategy. This paper analyzes the present situation of cultural industry development in Shandong Province, and finds out the advantages and disadvantages of cultural industry development in Shandong Province through qualitative analysis. On the basis of the evaluation and analysis of the factors of production, demand, related industry, production competitiveness and innovation, This paper constructs an evaluation index system of cultural industry competitiveness, which includes 5 factors and 17 competition indexes, and makes a systematic evaluation of the index by using factor analysis method. According to the evaluation of the model, the comprehensive competitiveness of Shandong cultural industry is at the first level and has a strong competitive level, and the competitive level of each influencing factor belongs to the middle and upper class, compared with its comprehensive competitive level, the factors of production, Production competitiveness factors are competitive, innovation, related industries and market demand is relatively weak. According to the analysis results of the evaluation model, this paper puts forward countermeasures and suggestions to enhance the competitiveness of Shandong cultural industry from the government level, industrial level and enterprise level.
【學(xué)位授予單位】：山東財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G124;F224

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