本文選題：影視文化創(chuàng)意產(chǎn)業(yè) + 產(chǎn)業(yè)鏈�。� 參考：《南昌大學(xué)》2013年碩士論文

【摘要】：近年來,江西大力發(fā)展文化創(chuàng)意產(chǎn)業(yè),取得一定成就。在這種形勢(shì)下,江西影視文化創(chuàng)意產(chǎn)業(yè)也借助這股東風(fēng),扶搖而上,但發(fā)展主要是集中在票房收入和新增影院建設(shè)上,還沒有形成一個(gè)能產(chǎn)生高附加值的完整產(chǎn)業(yè)鏈。江西影視創(chuàng)作與生產(chǎn)有過輝煌的歷史,但基于種種原因今日已經(jīng)逐漸駛離影視產(chǎn)業(yè)發(fā)展的快車道,和浙江、湖南、上海等周邊發(fā)達(dá)地區(qū)相比較,差距明顯。江西影視文化創(chuàng)意產(chǎn)業(yè)總體規(guī)模小、競(jìng)爭(zhēng)力還比較差、文化創(chuàng)意產(chǎn)業(yè)組合能力較弱。影視文化創(chuàng)意產(chǎn)業(yè)是文化創(chuàng)意產(chǎn)業(yè)中理想的突破口,江西影視文化資源豐厚,發(fā)展影視文化創(chuàng)意產(chǎn)業(yè)還有非常大的空間,如何在新時(shí)期使其加快發(fā)展是一個(gè)迫在眉睫的問題。 本文立足于江西這塊文化資源沃土,運(yùn)用SWOT分析法,對(duì)江西影視文化創(chuàng)意產(chǎn)業(yè)中存在的弱點(diǎn)及挑戰(zhàn)、優(yōu)勢(shì)與機(jī)遇進(jìn)行了分析,初步探討了發(fā)展江西影視文化創(chuàng)意產(chǎn)業(yè)的必要性和可行性,并借鑒國(guó)內(nèi)外影視文化創(chuàng)意產(chǎn)業(yè)的發(fā)展經(jīng)驗(yàn),結(jié)合影視文化創(chuàng)意產(chǎn)業(yè)的創(chuàng)意、藝術(shù)、技術(shù)和產(chǎn)業(yè)幾大要素,提出發(fā)展江西影視文化創(chuàng)意產(chǎn)業(yè)的思路、重點(diǎn)和對(duì)策措施。
[Abstract]:In recent years, Jiangxi vigorously developed cultural and creative industries, and made certain achievements. In this situation, the creative industry of film and television culture in Jiangxi Province is also supported by this trend, but the development is mainly focused on box office revenue and the construction of new cinemas, and has not yet formed a complete industrial chain that can produce high added value. Jiangxi has a glorious history of film and television creation and production, but for various reasons, it has gradually left the fast track of film and television industry development. Compared with Zhejiang, Hunan, Shanghai and other developed regions around the world, the gap is obvious. Jiangxi film and television cultural creative industry is small in scale, weak in competitiveness and weak in combination of cultural and creative industries. The film and television culture creative industry is the ideal breakthrough in the culture creative industry, Jiangxi film and television culture resources are rich, the development of the film and television culture creative industry still has a very big space, how to speed up its development in the new period is an urgent problem. Based on the fertile soil of Jiangxi's cultural resources, this paper analyzes the weaknesses and challenges, advantages and opportunities in the creative industry of film and television culture in Jiangxi Province by using SWOT analysis method. This paper preliminarily discusses the necessity and feasibility of developing the creative industry of film and television culture in Jiangxi Province, and draws lessons from the development experience of the creative industry of film and television culture at home and abroad, and combines the creative, artistic, technical and industrial elements of the creative industry of film and television culture. This paper puts forward the ideas, emphases and countermeasures of developing the creative industry of film and television culture in Jiangxi.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J943

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