發(fā)布時間：2018-04-30 06:24

  本文選題：文化企業(yè) + 社會責(zé)任��； 參考：《長春工業(yè)大學(xué)》2017年碩士論文

【摘要】：文化企業(yè)近年來成為企業(yè)發(fā)展的一枚冉冉興起的新星,我們看到文化產(chǎn)業(yè)正在逐步成為我國經(jīng)濟(jì)的重要組成力量,我們還看到文化企業(yè)利用高新技術(shù),趁著“大眾創(chuàng)業(yè),萬眾創(chuàng)新”的發(fā)展新機(jī)遇正在以迅猛的態(tài)勢發(fā)揮其重要的作用。然而,我們同樣不能忽視,過快的進(jìn)步也要不要忘了我們?yōu)槭裁闯霭l(fā),對于文化企業(yè)同樣適用于“不忘初心”。近年來,文化企業(yè)暴露出的社會責(zé)任問題層出不窮,一開始是影視劇作公司在創(chuàng)作影視劇集時忽略對環(huán)境的保護(hù),其次是作為傳播精神文化的出版行業(yè)向少年兒童傳播污穢內(nèi)容,再到以網(wǎng)絡(luò)直播平臺為代表的互聯(lián)網(wǎng)傳媒平臺為了攫取利益?zhèn)鞑サ退孜鄯x內(nèi)容,這都會阻礙企業(yè)的發(fā)展壯大,改變社會風(fēng)氣甚至與社會主義的核心價值觀背道而馳。通過上文的描述,對于文化企業(yè)社會責(zé)任問題的探討成為熱點(diǎn),如何改善文化企業(yè)履行社會責(zé)任的狀況是管理實踐中一個急需解決的問題。文化企業(yè)是特殊的企業(yè),首先文化企業(yè)作為企業(yè)的一種,必然擁有其經(jīng)濟(jì)屬性,其次文化企業(yè)的特殊性還是一種精神文化的傳播媒介,它的影響力必然大于傳統(tǒng)企業(yè)。本文關(guān)注的是文化企業(yè)的特殊性從企業(yè)組織文化和關(guān)系網(wǎng)絡(luò)的角度透析問題,同時分析文化產(chǎn)業(yè)的行業(yè)細(xì)分和企業(yè)規(guī)模對企業(yè)主動承擔(dān)社會責(zé)任問題的影響。本文在閱讀和借鑒大量前人的研究基礎(chǔ)之上,研究不同控制變量下文化企業(yè)社會責(zé)任表現(xiàn)的不同,研究組織文化和關(guān)系網(wǎng)絡(luò)對于文化企業(yè)社會責(zé)任影響因素研究。數(shù)據(jù)方面,對文化企業(yè)社會責(zé)任的影響指標(biāo)做成調(diào)查問卷,并通過小樣本對調(diào)查問卷加以完善;本文運(yùn)用SPSS22.0進(jìn)行因子分析判斷對于文化企業(yè)社會責(zé)任影響因素的指標(biāo)體系,同時判斷指標(biāo)的可靠性以此來確認(rèn)問卷的有效性,對組織文化和關(guān)系網(wǎng)絡(luò)作用在文化企業(yè)社會責(zé)任上進(jìn)行了回歸分析,同時不同的企業(yè)規(guī)模和不同的行業(yè)細(xì)分對于文化企業(yè)在處理社會責(zé)任上有差異。最后對本文實證分析結(jié)果進(jìn)行了討論和分析,結(jié)合我國實際情況,提出了對我國新興的文化企業(yè)如何更好履行社會責(zé)任的實踐建議。
[Abstract]:In recent years, cultural enterprises have become a rising star in the development of enterprises. We see that cultural industries are gradually becoming an important component of our economy. We also see cultural enterprises making use of high and new technologies to take advantage of "mass entrepreneurship." The new opportunities of innovation are playing an important role in the rapid development. However, we can not ignore, too fast progress should not forget why we start, cultural enterprises also apply to "do not forget the original ideals and aspirations." In recent years, cultural enterprises have exposed numerous problems of social responsibility. At first, the film and television companies neglected to protect the environment when they created film and television series. Secondly, the publishing industry, as the dissemination of spiritual culture, disseminates filthy content to children, and then to the Internet media platform, represented by the webcast platform, in order to grab profits and spread vulgar and filthy content, which will hinder the development and growth of enterprises. Changing social ethos even runs counter to the core values of socialism. Through the above description, the discussion on the social responsibility of cultural enterprises has become a hot spot. How to improve the performance of social responsibility of cultural enterprises is an urgent problem in management practice. Cultural enterprise is a special enterprise. Firstly, as a kind of enterprise, cultural enterprise must have its economic attribute. Secondly, the particularity of cultural enterprise is still a kind of medium of spiritual culture, and its influence must be greater than that of traditional enterprise. This paper focuses on the particularity of cultural enterprises from the perspective of corporate organizational culture and relationship networks. At the same time, it analyzes the influence of the industry segmentation of cultural industry and the scale of enterprises on the active social responsibility of enterprises. On the basis of reading and drawing lessons from a large number of previous studies, this paper studies the different performance of cultural corporate social responsibility under different control variables, and studies the influence factors of organizational culture and relational network on cultural corporate social responsibility. In terms of data, the impact index of cultural corporate social responsibility is made into a questionnaire, and a small sample is used to perfect the questionnaire. In this paper, SPSS22.0 is used to analyze the factors affecting the social responsibility of cultural enterprises. At the same time, judging the reliability of the indicators to confirm the validity of the questionnaire, the organizational culture and the role of the relationship network in the cultural corporate social responsibility regression analysis, At the same time, different enterprise size and different industry segmentation are different in dealing with social responsibility for cultural enterprises. Finally, the paper discusses and analyzes the results of empirical analysis in this paper, and puts forward some practical suggestions on how to better fulfill the social responsibility of the new cultural enterprises in our country combined with the actual situation of our country.
【學(xué)位授予單位】：長春工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F270;G124

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本文編號：1823436