本文選題：IP影視 + 大眾消費時代��； 參考：《南昌大學》2017年碩士論文

【摘要】：隨著國民經(jīng)濟的增長,我國進入了大眾消費時代,大眾階層成了影視作品消費的主力,他們所推崇的流行文化影響了影視作品的創(chuàng)作。在這樣的背景下,由網(wǎng)絡小說、游戲、動漫等IP改編的影視作品應運而生,并逐漸成為我國影視行業(yè)的主流創(chuàng)作方向。各大商業(yè)資本紛紛投入到IP開發(fā)的行列中來,并根據(jù)泛娛樂時代大眾的消費習慣,推出了電影+電視劇+手游+衍生品的IP開發(fā)模式。與IP影視大國美國和日本相比,我國的IP影視有更龐大的受眾群和廣闊的市場前景,但也存在對IP的保護力度不足等方面的短板。
[Abstract]:With the growth of national economy, our country has entered the era of mass consumption, the mass class has become the main consumption of film and television works, and the popular culture they admire has influenced the creation of film and television works. In this context, the network novels, games, animation and other IP adapted film and television works came into being, and gradually become the mainstream creative direction of the film and television industry in China. Each major commercial capital has put into the IP development ranks, and according to the popular consumption habits of the pan-entertainment era, has put forward the IP development mode of the movie and TV series mobile phone game derivative. Compared with the big countries of IP film and television, America and Japan, China's IP film and television has a larger audience and broad market prospects, but there are also some shortcomings in the protection of IP.
【學位授予單位】：南昌大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J943

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本文編號：1823093