本文選題：IP影視 + 大眾消費(fèi)時(shí)代��； 參考：《南昌大學(xué)》2017年碩士論文

【摘要】：隨著國(guó)民經(jīng)濟(jì)的增長(zhǎng),我國(guó)進(jìn)入了大眾消費(fèi)時(shí)代,大眾階層成了影視作品消費(fèi)的主力,他們所推崇的流行文化影響了影視作品的創(chuàng)作。在這樣的背景下,由網(wǎng)絡(luò)小說(shuō)、游戲、動(dòng)漫等IP改編的影視作品應(yīng)運(yùn)而生,并逐漸成為我國(guó)影視行業(yè)的主流創(chuàng)作方向。各大商業(yè)資本紛紛投入到IP開(kāi)發(fā)的行列中來(lái),并根據(jù)泛娛樂(lè)時(shí)代大眾的消費(fèi)習(xí)慣,推出了電影+電視劇+手游+衍生品的IP開(kāi)發(fā)模式。與IP影視大國(guó)美國(guó)和日本相比,我國(guó)的IP影視有更龐大的受眾群和廣闊的市場(chǎng)前景,但也存在對(duì)IP的保護(hù)力度不足等方面的短板。
[Abstract]:With the growth of national economy, our country has entered the era of mass consumption, the mass class has become the main consumption of film and television works, and the popular culture they admire has influenced the creation of film and television works. In this context, the network novels, games, animation and other IP adapted film and television works came into being, and gradually become the mainstream creative direction of the film and television industry in China. Each major commercial capital has put into the IP development ranks, and according to the popular consumption habits of the pan-entertainment era, has put forward the IP development mode of the movie and TV series mobile phone game derivative. Compared with the big countries of IP film and television, America and Japan, China's IP film and television has a larger audience and broad market prospects, but there are also some shortcomings in the protection of IP.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：J943

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本文編號(hào)：1823093