【摘要】：“三農(nóng)”問(wèn)題是我國(guó)進(jìn)一步發(fā)展必須解決的重大問(wèn)題,這也是關(guān)系到黨和國(guó)家的根本問(wèn)題,為了從多方面解決這個(gè)問(wèn)題,十八大報(bào)告指明了發(fā)展“農(nóng)業(yè)現(xiàn)代化”的戰(zhàn)略方向。科技是第一生產(chǎn)力,科技信息歷來(lái)都是生產(chǎn)力發(fā)展和產(chǎn)業(yè)轉(zhuǎn)型的助推器,因此農(nóng)業(yè)科技信息對(duì)農(nóng)業(yè)現(xiàn)代化的實(shí)現(xiàn)具有極其重要的意義。農(nóng)業(yè)科技信息作用得以發(fā)揮的前提是形成有效的信息傳播,而農(nóng)業(yè)科技信息的傳播受到諸多因素的影響,如何根據(jù)這諸多因素制定有效的信息傳播策略是亟待解決的問(wèn)題。本課題對(duì)國(guó)內(nèi)外相關(guān)文獻(xiàn)理論進(jìn)行分析整理的基礎(chǔ)上,以傳播學(xué)、公共管理學(xué)、信息管理學(xué)、概率論等專業(yè)知識(shí)為理論基礎(chǔ),以問(wèn)卷調(diào)查、數(shù)據(jù)分析為研究手段,分析了農(nóng)業(yè)科技信息傳播中起關(guān)鍵作用的四大組成要素：傳播者、受傳者、傳播內(nèi)容、傳播媒介。依據(jù)調(diào)查結(jié)果論述了多個(gè)影響因素與傳播效果之間的相關(guān)性,并制定了提高農(nóng)業(yè)科技信息傳播效果的相關(guān)對(duì)策,具體研究?jī)?nèi)容分為以下5個(gè)部分：首先,指出了本文的研究背景和意義,對(duì)國(guó)內(nèi)外相關(guān)文獻(xiàn)和理論進(jìn)行了分析和整理,圍繞研究目標(biāo)制定了研究策略并選取了相關(guān)的研究方法。其次,對(duì)農(nóng)業(yè)科技信息傳播的內(nèi)涵進(jìn)行了界定,介紹了農(nóng)業(yè)科技信息傳播效果的評(píng)價(jià)方式,闡述了本文研究的基本理論基礎(chǔ),建立了信息交流理論,使用滿足理論、公共物品理論、傳播理論與農(nóng)業(yè)科技信息傳播的理論聯(lián)系,為農(nóng)業(yè)科技信息傳播的影響要素的選取提供了理論支持。第三,選取并闡明了影響農(nóng)業(yè)科技信息傳播因素的四大要素(傳播者、受傳者、傳播內(nèi)容、傳播媒介)及其主要特點(diǎn),并依據(jù)理論基礎(chǔ)分析了各要素對(duì)傳播效果的影響機(jī)理。第四,通過(guò)設(shè)計(jì)問(wèn)卷并調(diào)查了相關(guān)數(shù)據(jù),根據(jù)統(tǒng)計(jì)結(jié)果分別分析了傳播者與傳播效果的相關(guān)性、受傳者與傳播效果的相關(guān)性、傳播媒介與傳播效果的相關(guān)性、傳播信息與傳播效果的相關(guān)性。最后,依據(jù)各要素與傳播效果分析的結(jié)果,分別從傳播者、受傳者、傳播內(nèi)容、傳播媒介的分析角度出發(fā),提出了提高農(nóng)業(yè)科技信息傳播效果的對(duì)策與建議。
[Abstract]:The issue of "agriculture, countryside and farmers" is an important problem that must be solved in the further development of our country, which is also the fundamental problem related to the Party and the country. In order to solve this problem from many aspects, the report of the 18th National Congress of the CPC has pointed out the strategic direction of developing "agricultural modernization". Science and technology is the first productive force, and scientific and technological information has always been the booster of productivity development and industrial transformation. Therefore, agricultural science and technology information is of great significance to the realization of agricultural modernization. The premise of the function of agricultural science and technology information is to form effective information dissemination, and the spread of agricultural science and technology information is influenced by many factors. How to formulate effective information dissemination strategy based on these factors is an urgent problem to be solved. On the basis of the analysis and arrangement of the relevant literature theories at home and abroad, based on the professional knowledge of communication, public management, information management, probability theory and so on, the research means is questionnaire survey and data analysis. This paper analyzes the four key elements of agricultural science and technology information dissemination: communicator, receiver, communicator, communication content and media. Based on the results of the investigation, this paper discusses the correlation between the influence factors and the spreading effect, and formulates the relevant countermeasures to improve the effect of agricultural science and technology information dissemination. The specific research content is divided into the following five parts: first, This paper points out the research background and significance of this paper, analyzes and arranges the relevant literatures and theories at home and abroad, formulates the research strategy around the research goal and selects the relevant research methods. Secondly, the connotation of agricultural science and technology information dissemination is defined, the evaluation method of agricultural science and technology information communication effect is introduced, the basic theoretical basis of this paper is expounded, the information exchange theory is established, and the theory of application satisfaction is established. The theory of public goods, the theory of communication and the theory of agricultural science and technology information communication provide theoretical support for the selection of influencing factors of agricultural science and technology information dissemination. Thirdly, four factors (communicator, receiver, content, media) that affect the spread of agricultural science and technology information are selected and expounded, and their main characteristics are analyzed, and the influence mechanism of each factor on the effect of communication is analyzed according to the theoretical basis. Fourth, by designing questionnaires and investigating relevant data, according to the statistical results, the correlation between the communicator and the communication effect, the relationship between the communicator and the communication effect, the correlation between the media and the communication effect is analyzed respectively. The correlation between the dissemination of information and the effect of communication. Finally, based on the analysis of the factors and the results of the communication effect, the countermeasures and suggestions for improving the effect of agricultural science and technology information dissemination were put forward from the angle of the analysis of the communicator, the recipient, the communication content and the media.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F323.3

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 肖乃寶;陳建新;;農(nóng)業(yè)技術(shù)信息傳播的現(xiàn)狀與未來(lái)[J];信陽(yáng)農(nóng)業(yè)高等�？茖W(xué)校學(xué)報(bào);2012年03期

，

本文編號(hào)：2370406