本文選題：地理標(biāo)志農(nóng)產(chǎn)品 + 京山橋米　； 參考：《武漢輕工大學(xué)》2015年碩士論文

【摘要】：在經(jīng)濟(jì)全球化和一體化的背景下,我國(guó)的農(nóng)業(yè)發(fā)展進(jìn)入一個(gè)新階段,但同時(shí)也對(duì)我國(guó)的農(nóng)產(chǎn)品提出了更高的要求。而地理標(biāo)志型糧食加工企業(yè)也是近些年新興起的企業(yè),都還處于發(fā)展的初級(jí)階段,發(fā)展地理標(biāo)志型糧食加工企業(yè)也成為我國(guó)農(nóng)業(yè)發(fā)展的的影響因素。湖北國(guó)寶橋米有限公司在京山縣橋米產(chǎn)業(yè)發(fā)展中占據(jù)主導(dǎo)地位,對(duì)湖北國(guó)寶橋米有限公司發(fā)展的研究一方面可以提升該企業(yè)的競(jìng)爭(zhēng)力同時(shí)可以借鑒于地理標(biāo)志農(nóng)產(chǎn)品加工業(yè)的的發(fā)展;另一方面更能促進(jìn)“京山橋米”產(chǎn)業(yè)的的發(fā)展,增加縣域經(jīng)濟(jì)的發(fā)展。本研究以湖北國(guó)寶橋米有限公司為切入點(diǎn),運(yùn)用全面客觀的統(tǒng)計(jì)分析以及SWOT分析法,通過(guò)對(duì)湖北國(guó)寶橋米有限公的發(fā)展現(xiàn)狀、優(yōu)勢(shì)和劣勢(shì)、機(jī)遇和挑戰(zhàn)等相關(guān)問(wèn)題的研究,分析出國(guó)寶橋米有限公司在發(fā)展現(xiàn)階段遇到的問(wèn)題,尋找出造成這些問(wèn)題的原因。并把企業(yè)發(fā)展戰(zhàn)略的有關(guān)論文引入湖北國(guó)寶橋米有限公司發(fā)展戰(zhàn)略構(gòu)想中,提出相應(yīng)的具有可行性的對(duì)策建議。綜上所述,本文以地理標(biāo)志型糧食加工企業(yè)為研究對(duì)象,把地理標(biāo)志企業(yè)的發(fā)展作為重點(diǎn),以湖北省國(guó)寶橋米公司為案例,分析出該公司在發(fā)展過(guò)程中存在的問(wèn)題,對(duì)地理標(biāo)志型糧食加工企業(yè)的發(fā)展路徑進(jìn)行研究,并針對(duì)企業(yè)存在的問(wèn)題提出具有一定理論價(jià)值并具備可行性的對(duì)策建議。同時(shí)也為國(guó)內(nèi)類似的地理標(biāo)志型糧食加工企業(yè)的發(fā)展提供借鑒。
[Abstract]:Under the background of economic globalization and integration, China's agricultural development has entered a new stage, but at the same time, it has put forward higher requirements for our agricultural products. The geographical indication grain processing enterprises are also the newly rising enterprises in recent years, which are still in the primary stage of development. The development of geographical indication grain processing enterprises has also become the influence factor of the agricultural development of our country. Hubei Guobao Bridge Rice Co., Ltd. plays a leading role in the development of Jingshan County bridge rice industry. The research on the development of Hubei Guobao Bridge Rice Co., Ltd. can, on the one hand, enhance the competitiveness of the enterprise and draw lessons from the development of the processing industry of agricultural products with geographical indications; on the other hand, it can also promote the development of the "Jingshan Bridge Rice" industry. Increase the development of county economy. This research takes Hubei Guobao Bridge Rice Co., Ltd. as the breakthrough point, uses the comprehensive objective statistical analysis and the SWOT analysis method, through to the Hubei national treasure bridge rice limited public development present situation, the superiority and the inferiority, the opportunity and the challenge and so on related question research. This paper analyzes the problems encountered by Guobao Bridge Rice Co., Ltd at the present stage of development, and finds out the causes of these problems. The paper is introduced into the development strategy of Hubei Guobao Bridge Rice Co., Ltd., and the corresponding feasible countermeasures and suggestions are put forward. To sum up, this paper takes the geographical indication grain processing enterprise as the research object, takes the development of the geographical indication enterprise as the focal point, takes the Hubei national treasure bridge rice company as the case, analyzes the problems existing in the development process of the company. This paper studies the development path of the geographical indication grain processing enterprises, and puts forward some theoretical and feasible countermeasures and suggestions in view of the problems existing in the enterprises. At the same time, it also provides reference for the development of similar geographical indication grain processing enterprises in China.
【學(xué)位授予單位】：武漢輕工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F323.5

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本文編號(hào)：2068658