本文選題：鄉(xiāng)村旅游 + 利益相關者��； 參考：《吉首大學》2017年碩士論文

【摘要】：鄉(xiāng)村旅游作為第一產業(yè)與第三產業(yè)結合而成的新型產業(yè),拓寬了農民的收入渠道,吸收了大量的勞動力,提高了農業(yè)附加值,促進了傳統(tǒng)農業(yè)向現代化農業(yè)的轉變。鄉(xiāng)村旅游在我國已經形成初步的規(guī)模,2016年中國鄉(xiāng)村旅游實現旅客13.6億人次;逐步實現了鄉(xiāng)村旅游從小旅游到大旅游的發(fā)展。從成熟度上分析居全國首位的是浙江省,其次是陜西省,第三是四川省。而湖南特別是湖南武陵山片區(qū)的鄉(xiāng)村旅游還處在初級階段,在發(fā)展鄉(xiāng)村旅游上還面臨著諸多問題需要解決。例如,社區(qū)居民參與程度低、利益分配不公、經營者間惡性競爭等負面問題。隨著國家對旅游業(yè)“十三五”出臺,和“鄉(xiāng)村旅游扶貧工程”的推出,國家和人民都對湖南武陵山片區(qū)鄉(xiāng)村旅游的發(fā)展寄予厚望。本文對政府主導型、外來企業(yè)投資主導型、社區(qū)集體主導型、居民個體主導模式進行案例分析,并對湖南武陵山片區(qū)鄉(xiāng)村旅游開發(fā)管理模式總體特征進行總結;對湖南武陵山片區(qū)四種鄉(xiāng)村旅游開發(fā)管理模式中社區(qū)居民分別進行問卷調查研究。通過對四種模式中社區(qū)居民的利益訴求進行分析和對比,提出湖南武陵山片區(qū)鄉(xiāng)村旅游開發(fā)管理模式存在的問題,總結為基礎設施不完善,“公地悲劇”現象嚴重,社區(qū)居民參與鄉(xiāng)村旅游開發(fā)的知情權、決策權得不到保障;在政府主導和外來企業(yè)投資主導的開發(fā)管理模式中存在利益分配不均勻,社區(qū)居民參與熱情低等問題;在社區(qū)集體主導型和居民個體主導型開發(fā)管理模式中,主要存在基礎設施不完善和居民之間的惡性競爭問題。最后以鄉(xiāng)村旅游中社區(qū)居民利益訴求的角度對湖南武陵山片區(qū)鄉(xiāng)村旅游開發(fā)管理模式提出策略優(yōu)化。
[Abstract]:As a new type of industry, rural tourism, which combines the primary industry and the third industry, broadens the income channels of farmers, absorbs a great deal of labor force, improves the added value of agriculture, and promotes the transformation from traditional agriculture to modern agriculture. Rural tourism has formed a preliminary scale in China. In 2016, rural tourism in China realized 1.36 billion tourists, and gradually realized the development of rural tourism from small to large. Zhejiang Province ranks first in terms of maturity, followed by Shaanxi Province and Sichuan Province. However, the rural tourism in Hunan, especially in the Wuling Mountain area, is still in the primary stage, and there are still many problems to be solved in the development of rural tourism. For example, low participation of community residents, unfair distribution of benefits, vicious competition among operators and other negative issues. With the introduction of the 13th Five-Year Plan of Tourism and the launch of "Rural Tourism Poverty Alleviation Project", the country and the people have high hopes for the development of rural tourism in the Wuling Mountain region of Hunan Province. This paper makes a case study of the government leading, foreign enterprise investment leading, community collective leading and resident individual leading mode, and summarizes the overall characteristics of the rural tourism development and management model in Wulingshan area of Hunan Province. A questionnaire survey of community residents in four rural tourism development and management models in Wuling Mountain, Hunan Province was carried out. By analyzing and comparing the interest demands of the community residents in the four models, the paper points out the problems existing in the rural tourism development and management mode in Wuling Mountain, Hunan Province. The conclusion is that the infrastructure is not perfect and the phenomenon of "tragedy of the common land" is serious. The right of community residents to know about the development of rural tourism is not guaranteed, the right of decision-making is not guaranteed, the distribution of benefits is uneven and the enthusiasm of community residents is low in the development and management mode led by government and foreign enterprises. In the development and management mode of community collective leading and resident individual leading, there are mainly the problems of imperfect infrastructure and vicious competition among residents. Finally, from the perspective of the interests of community residents in rural tourism, the development and management mode of rural tourism in Wuling Mountain area of Hunan Province is optimized.
【學位授予單位】：吉首大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592.7;F327

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