本文選題：臺(tái)頭西瓜　切入點(diǎn)：SWOT分析　出處：《天津大學(xué)》2015年碩士論文

【摘要】：研究臺(tái)頭西瓜產(chǎn)業(yè)化發(fā)展模式是現(xiàn)代都市型農(nóng)業(yè)和城鄉(xiāng)一體化戰(zhàn)略的發(fā)展要求,有助于壯大傳統(tǒng)優(yōu)勢(shì)名牌農(nóng)產(chǎn)品,促進(jìn)農(nóng)業(yè)不斷增效、農(nóng)民持續(xù)增收和農(nóng)村和諧穩(wěn)定,為地區(qū)經(jīng)濟(jì)社會(huì)協(xié)調(diào)發(fā)展提供基礎(chǔ)保障。本文運(yùn)用經(jīng)濟(jì)管理學(xué)的一般原理和具體分析方法,對(duì)臺(tái)頭西瓜產(chǎn)業(yè)化發(fā)展模式進(jìn)行了研究。1、為了解臺(tái)頭西瓜產(chǎn)業(yè)化發(fā)展的基礎(chǔ),本文通過(guò)介紹臺(tái)頭西瓜主要生產(chǎn)現(xiàn)狀,概括西瓜銷售渠道和品牌創(chuàng)建所帶來(lái)的效益分析,探討臺(tái)頭西瓜產(chǎn)業(yè)發(fā)展所面臨的產(chǎn)供銷一些列問(wèn)題,最后深刻剖析問(wèn)題的成因。2、圍繞臺(tái)頭西瓜發(fā)展現(xiàn)狀和存在問(wèn)題,通過(guò)實(shí)施創(chuàng)新引領(lǐng)戰(zhàn)略、設(shè)施提升戰(zhàn)略、科學(xué)規(guī)劃戰(zhàn)略,提出臺(tái)頭鎮(zhèn)的農(nóng)業(yè)發(fā)展定位,即現(xiàn)代農(nóng)業(yè)示范區(qū)、綠色瓜菜供給基地、生態(tài)休閑觀光基地,有助于進(jìn)一步做大做強(qiáng)區(qū)域品牌,為臺(tái)頭鎮(zhèn)經(jīng)濟(jì)社會(huì)協(xié)調(diào)發(fā)展提供基礎(chǔ)保障。3、應(yīng)用SWOT分析方法,對(duì)臺(tái)頭西瓜產(chǎn)業(yè)化發(fā)展模式進(jìn)行了分析,通過(guò)綜合評(píng)價(jià),得出戰(zhàn)略選擇,同時(shí)圍繞臺(tái)頭西瓜發(fā)展現(xiàn)狀和存在問(wèn)題,確定戰(zhàn)略發(fā)展方向。在此基礎(chǔ)上,明確臺(tái)頭西瓜產(chǎn)業(yè)發(fā)展的指導(dǎo)思想和基本原則,制定“農(nóng)戶+基地+合作社+西瓜協(xié)會(huì)”的運(yùn)營(yíng)體系,提出四種主要發(fā)展模式,即:種植業(yè)一體化模式、良種繁育模式、加工物流模式、休閑觀光模式。4、圍繞臺(tái)頭西瓜產(chǎn)業(yè)化發(fā)展模式,借鑒國(guó)內(nèi)外優(yōu)勢(shì)農(nóng)產(chǎn)品的成功經(jīng)驗(yàn),從強(qiáng)化科技支撐、推進(jìn)合作社創(chuàng)新發(fā)展、落實(shí)土地制度改革措施、拉伸和完善產(chǎn)業(yè)鏈條、放大地理標(biāo)志品牌效應(yīng)等五個(gè)方面提出了對(duì)策建議。
[Abstract]:The research on the development mode of watermelon industrialization is the requirement of the development of modern urban agriculture and urban and rural integration strategy, which is helpful to strengthen the traditional advantages of famous agricultural products, promote the continuous increase of agricultural efficiency, increase farmers' income and maintain harmony and stability in rural areas.To provide the basic guarantee for the coordinated development of regional economy and society.In this paper, the general principles and concrete analysis methods of economic management were used to study the development model of Taitou watermelon industrialization. In order to understand the basis of the development of Taitou watermelon industrialization, this paper introduced the main production status of Taitou watermelon.This paper summarizes the benefit analysis of watermelon sales channel and brand establishment, probes into some problems of production, supply and marketing faced by the development of Taitou watermelon industry, and finally deeply analyzes the causes of the problems. 2. The present situation and existing problems surrounding the development of Taitou watermelon are discussed.Through the implementation of innovation leading strategy, facility upgrading strategy, scientific planning strategy, the agricultural development orientation of Taitou Town is put forward, that is, modern agricultural demonstration area, green melon and vegetable supply base, ecological leisure and sightseeing base.It is helpful to further make the regional brand bigger and stronger, to provide basic guarantee for the coordinated development of economy and society in Taitou Town, and to analyze the development mode of Taitou watermelon industrialization by using SWOT analysis method. Through comprehensive evaluation, the strategic choice is obtained.At the same time, the development of watermelon around the status quo and problems, determine the strategic development direction.On this basis, the guiding ideology and basic principles of the development of Taitou watermelon industry are clarified, the operation system of Watermelon Association of Farmer Base Cooperative is formulated, and four main development modes are put forward, that is, the integration model of planting industry.Improved breed breeding model, processing logistics model, leisure and sightseeing mode .4. around the development model of watermelon industrialization at the head of the platform, and drawing on the successful experience of domestic and foreign superior agricultural products, from strengthening the support of science and technology, to promote the cooperative innovation and development,The paper puts forward the countermeasures from five aspects: carrying out the reform measures of land system, stretching and perfecting the industrial chain, amplifying the geographical indication brand effect and so on.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F326.13

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